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Digital Asset Management gives organizations a single source of truth, which can significantly improve the content experience in market. Marketers can reach customers faster, educate them more effectively, and scale personalized content to deliver exceptional experiences. But when managed effectively, DAM can also dramatically improve the user experience within an organization. By establishing a single…

Imagine being tasked with migrating 10 million assets from the past 60+ years, into a new digital asset management system. That’s a big job; one that Jennifer Dawson is DAM good at. She’s the Darkroom Tech turned Digital Asset Analyst for St. Jude Children’s Research Hospital, and she’s using Aprimo to create a scalable system…

Are you delivering personalized, omnichannel experiences at every customer touchpoint? If the answer is “no,” there are undoubtedly several factors impacting the ability to scale your content operations, from manual processes and cumbersome review cycles to difficulty locating assets and meeting compliance requirements. But personalization is essential to competing and winning in today’s fast-paced world…

If you’re feeling the strain of content deluge, you are not alone. Today’s marketing teams are working at breakneck speed to keep pace with the demand for great content that powers omnichannel customer experiences. In fact, 85% of marketers say they’re under pressure to create and deliver content more quickly. But the result of all…

Successful marketing is a bit like a Swiss watch: It relies on many components moving in harmony to deliver precise results. Getting those components—people, resources, and assets—moving with precision is easier when you have the right tools. This is the essence of a marketing resource management (MRM) solution.  The right MRM tools make communication seamless.…

Companies intent on scaling their content operations are always looking for ways to make every piece of content go further. Creative teams take available assets and remix them into text, audio, visual, and multimedia content that engages the maximum number of customers and prospects. Some content types provide excellent ROI year in and year out.…

Ever wish you could pick the brain of a content ops pioneer? Us too, so we sat down with Cathy McKnight, Chief Problem Solver at The Content Advisory and creator of Uncharted Journeys, a podcast that captures the adventures and careers of amazing women. Read on for Cathy’s digital content strategy tips, how to hone…

Ever wish there were a playbook for powerful brand storytelling? There is one, called “The Red Thread,” packed with marketing cheat codes for getting to the core of your brand story, telling it in a way that resonates with your audience, and more. The book’s author and idea strategist for TedX Cambridge, Tamsen Webster, shares…

Contrary to the old adage, if you don’t know where you’re going, any road won’t get you there. Producing quality content and exploiting common marketing tactics won’t get you all the way. High-performing campaigns and brand management rely on carefully planned and executed assets to drive audience behavior and ultimately convert them to buyers. Content…