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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.

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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

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Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

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Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

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Brand Management

Content Operations for Brand Management

Ensure content and experiences are always on brand with quick access to all on-brand assets, guidelines, and templates in a single location.

Support Multiple Brands and Product Lines

Give partners, resellers, distributors, and creative vendors easy access to relevant content, brand guidelines, and brand templates to ensure that all parties use your brand elements consistently.

Enable Fast and Easy Localization of Content

Enable designers and local brand marketers to quickly localize content for use in different markets with editable brand templates, all while freeing up resources and licensing costs.

Protect and Strengthen the Brand

Ensure that all content being created is on-brand and that guidelines are consistently followed by internal teams, external agencies, partners, and more.

Empower Brand Managers

Give brand managers the autonomy to easily create and edit brand guidelines in the Content Workspace to get experiences to market faster—with no special design skills needed.