How to Manage Omnichannel Content Experiences: Adobe Experience Manager + Aprimo

Content might be king, but it’s nothing if you don’t have an omnichannel content strategy to help you organize and execute it. It’s not a revelation that customers expect brands to reach them where they are with omnichannel experiences that delight them. Whether on social, in print ads, or in commercials on Hulu, customers anticipate personalized experiences from brands.

Study after study reveals how vital it is for brands to deliver customer experiences across channels consistently. But knowing the facts doesn’t make producing personalized content on Twitter, in a Facebook ad, and everywhere else any easier. 

The Hurdle to Creating Great Omnichannel Content

Creating great omnichannel content is hard for any organization. However, the biggest barrier to getting exceptional ads and marketing materials in front of customers is poor content operations. 

Lacking a robust content operations solution that covers digital asset and work management capabilities means brands often have to deal with issues like:

• Not having the right content on hand at the right time
• Every project seems like the most important one
• Lacking actionable insights into content performance
• Focusing on content style over substance

Many organizations don’t have the behind-the-scenes capabilities to make the content their customers expect from them efficiently. 

So getting the content buyers want to see, making sure the right content is sent to the right customer, not knowing what’s gaining traction in market, is simply missing everything that goes into that.

Aprimo + AEM—A Content Ops Powerhouse

Aprimo is a content operations solution that gives marketers and teams in regulated industries the ability to control content from start to finish, from ideation to delivery.

But Aprimo is also much more than that because of its powerful integrations with third-party apps like Adobe Experience Manager (AEM). Combining Adobe’s experience delivery capabilities with Aprimo’s intelligent workflows enables you to breeze by bottleneck after bottleneck and get great experiences into market faster than ever.

Teams can work together more efficiently with Aprimo and AEM. You can synchronize metadata across both applications, so everyone on your team works from the same single source of truth. You’ll never use the wrong piece of content in the wrong channel. What’s more, you’ll control content expiry and easily review content from across functions, so all content is on-brand and up to regulatory snuff.

Together Aprimo and Adobe help you deliver amazing content to your customers more efficiently without sacrificing brand or regulatory compliance.

The Benefits of Aprimo + Adobe Experience Manager

There’s a lot to appreciate about the coordinated power of Aprimo and Adobe Experience Manager for businesses in any industry. Even if you’re in highly regulated industries, these tools can provide a ton of benefits for your team.

With Aprimo and the AEM integration, you and your teams can:

• Orchestrate and coordinate omnichannel content for customer journeys
• Stay in familiar tools while accessing the content in DAM
• Better understand what content works best and how to optimize for the future
• Stop relying on email threads and chat to get work done

Successfully orchestrating marketing campaigns takes more than just good ideas. It requires smart execution, talented people, and the right tools working in concert, allowing you to go from a rough idea to a game-changing customer experience. 

Historically, marketing teams work in silos, sharing content through email or chat systems that aren’t built to store or organize content. However, with Aprimo connections to tools like Adobe Experience Manager, you can connect powerful digital asset management to the rest of your marketing infrastructure.

And that is just the beginning.

See Aprimo + AEM in Action

Now that you know the high level value of what Aprimo and Adobe Experience Manager can offer, see how the connector works for yourself.