Test drive the best DAM in the business.


Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.


Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!


Digital Rights Management / FADEL Rights Cloud Connector

FADEL Rights Cloud Connector

Strengthen advanced digital rights of DAM assets with FADEL.

The FADEL Rights Cloud Connector ensures that customers are able to deliver personalized and engaging customer experiences that meet corporate standards for content compliance. Marketers at global brands can easily verify, automate and manage sophisticated digital asset rights across multidimensional and simultaneous attributes (e.g., talent/celebrity contracts, event sponsorship agreements, in-market time periods, and region suitability among others). Companies are able to associate rights-managed digital assets stored in Aprimo Digital Asset Management with the agreements and releases that are maintained within Rights Cloud – driving intelligent rights inheritance across all assets. The connector empowers your teams to check and clear usage rights in real-time, pre- and post-production, from directly within Aprimo. End users gain instant visibility into rights and restrictions without disruption to their existing processes; and rights inheritance allows contract amendments to propagate across all assets for ease of maintenance.

Related System


Aprimo Product Compatibility

Digital Asset Management






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