23 Dec, 2022 - Glenn McManus
Are you familiar with terms like “content model” and “semantic tagging”? Your brand won’t survive the omnichannel world without them. Cruce Saunders, Founder and Principle of Simple [A], a content intelligence service, is here to fill you in on those concepts and marketing cheat codes, so you can orchestrate solid customer experiences — and future-proof…
21 Dec, 2022 - Marie Elliott
The age of digital transformation has arrived. Customers expect more of brands and marketers than ever as they move away from traditional (non-digital) channels in favor of an integrated digital experience. To keep pace, brands must focus on their digital interactions with customers. This means using digital technology more effectively than ever. Today, we’ll dive…
20 Dec, 2022 - Glenn McManus
If you’ve ever helped create a brand from scratch, you know it’s no easy task. There’s audience mapping, storytelling, stakeholders, and their emotions. Imagine dealing with all of that, then getting hit with an acquisition — or five. Lindsey Tishgart, SVP of Marketing at Mediafly, has lived and survived it. Read on to hear her…
16 Dec, 2022 - Samuel Chapman
Agile marketing allows marketers to get their message to their audience quickly, stay nimble in the face of changing market data, and continuously improve their campaigns for maximum benefit. This article introduces the basic concepts and benefits of the agile methodology and how it can be applied to content operations teams.
16 Dec, 2022 - Samuel Chapman
Delivering immersive experiences for your customers is a tall order, especially as creative teams grow and more team members are remote or external stakeholders. This post dives into how brand managers can ensure top-notch creative campaigns are delivered on time and under budget with work management software.
marketing resource management
15 Dec, 2022 - Samuel Chapman
If the last few years have taught us anything, it’s that we are better together even when we are apart. Creative collaboration has become more challenging as the world has gone remote. While the pandemic highlighted the need to bridge the virtual gap, striking a careful balance between team life and independent work is essential. Read the blog to explore the key elements of creating a high-performing, collaborative environment—virtually or in person.
9 Dec, 2022 - Samuel Chapman
A content hub is an aspect of a centralized digital platform that allows marketers to store, search for, categorize, share, and measure digital content. A content hub removes the data silos so that marketing teams make the best use of their available digital assets.
Read on to see how a content hub plays an important role in the content lifecycle, from upstream creative to downstream delivery and beyond.
Digital Asset Management
6 Dec, 2022 - Samuel Chapman
Organizations once relied on large, out-of-the-box digital commerce solutions to deliver positive customer experiences. Now, they’re taking control of their user experience through their tech stack using composable content architecture. Let’s take a look at composable commerce: how modern organizations get granular control of the stack, the microservice architecture that supports it, and the methodology to provide the best marketing experiences for ecommerce customers.
15 Nov, 2022 - Samuel Chapman
Modular content is one method of streamlining and automating the content creation process. It helps marketers maximize the use of their current assets while addressing some of their biggest challenges: speed to market, risk mitigation, scalability, and digital waste reduction. How does the modular content approach work, and what other benefits does it deliver for busy marketing teams growing brands? This article covers everything you need to know to move your content operations to a modular model.