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Today’s organizations are creating an unprecedented volume of content to meet customer demand for great experiences. But the exponential growth of digital content has made it challenging for companies to manage their vast repositories of data efficiently. From images and videos to documents, audio files, and much more, enterprises face the daunting task of organizing,…

Welcome to part three of the Aprimo Generative AI Guidebook! If you missed parts one or two, you can find them here: In part two, you could see how more specific prompting can get you much closer to brand-compliant messaging from ChatGPT. While this is a great way to start giving content creators guidance to…

Content Operations are a strategic imperative for today’s organizations, driving competitive edge by enabling organizations to deliver exceptional, personalized customer experiences. Artificial Intelligence (AI) plays a critical role in optimizing content operations across the content lifecycle, from ideation through distribution.   With new tools like ChatGPT making waves and achieving widespread adoption, the capabilities and benefits…

Very few of us do our best work when we’re disorganized. It’s even harder to perform when the mess is digital.  Large repositories of information and assets must be well-organized and easily searchable to be useful. But organizing those assets can seem overwhelming. Often, content libraries grow unmanageable over time, with valuable assets squirreled away…

In case you missed it, check out part one, which focused on the big-picture view of generative AI’s impact on Content Operations and Digital Asset Management. We also highlighted how to take the first steps of managing generative AI content at scale to help ensure brand compliance, manage risk, and identify opportunities for generative AI…

What do content operations, triathlons, and your career have in common? They all take planning, strategy, and endurance to be successful. Head of Corporate Communication at Contentstack, Jasmin Guthmann, shares her cheat codes for going the distance, whether it’s building a composable content stack, or pushing past personal hurdles. Did we mention she’s also the…

Generative AI is here! Chances are, anyone who works on content in your company is already using tools like ChatGPT to generate or alter content more rapidly than ever before. This is the most disruptive technology to arrive in the content operations world since the early days of moving from spreadsheets to software-powered automation. Now…

Digging through a disorganized filing system for the right content pieces feels a bit like being the kid who lost their homework in a messy bookbag. It’s frustrating, and it slows down progress. As digital media and available channels grow, this experience only grows more frantic. Marketers simply don’t have the time to dig through…

Today we announced our new integration for OpenAI’s ChatGPT technology through Microsoft Azure OpenAI Service to improve our industry-leading content operations platform. This integration is a first in the DAM category and is pivotal for businesses to create better efficiencies across teams, drive time to market, and scale on-brand asset creation and distribution across all channels. Read the full press release here.