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Modern DAM systems deliver measurable financial returns through operational efficiency, cost reduction, and strategic business value creation. Search efficiency crisis: Creatives spend nearly a third of their time searching for assets or recreating those that already exist. Market-validated returns: Organizations report an average of 30% ROI from DAM implementations with...
Cloud-based DAM software now captures 64% of market revenue and is growing as organizations recognize superior scalability and innovation delivery. Organizations choosing SaaS DAM position themselves for intelligent content operations that adapt and scale with evolving business demands. Traditional digital asset management isn’t cutting it anymore. While teams struggle with...
We are proud to be named a Leader again in Gartner’s 2025 Magic Quadrant for Marketing Work Management Platforms (MWM) report. TL;DR Aprimo is recognized as a Leader again in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management Platforms report. Gartner Subscribers can read the report here. Why This Matters Marketing teams face a great...
Why This Matters Digital teams have a common story. You produce a huge volume of media, then spend too much time re-formatting, re-uploading, chasing links, and making sure content stays up to date. You measure results in separate tools, then try to stitch insights back into planning. The friction in...
Cloud digital asset management has transformed dramatically from basic storage solutions in 2017 to AI-powered, microservices-driven platforms in 2025. Cloud DAM has become the strategic backbone for intelligent content operations at enterprise scale. Remember when “cloud DAM” meant little more than dumping files into online folders and hoping for the...
Digital rights management has evolved from basic content protection to comprehensive compliance enablement for modern organizations. The best digital asset management tools combine robust DRM capabilities with workflow automation to protect content without hindering productivity. What started as a way to prevent movie piracy has become the backbone of how...
Industries that benefit from agentic AI are seeing transformative results, with 23% already implementing these systems. Start with single-agent implementations in high-impact use cases before scaling to enterprise-wide deployment. While businesses spent years experimenting with chatbots and basic automation, a new category of AI is delivering the results everyone was...
Why This Matters As brands accelerate digital transformation, they’re discovering that content chaos needs to be solved by a unified, end-to-end approach to content operations. This approach needs to connect campaign strategy, content creation, and asset delivery. Aprimo’s consecutive recognition as a Leader in the Gartner Magic Quadrant™ for...
Modern digital asset management software succeeds when it combines intelligent automation with enterprise-grade governance to transform content chaos into streamlined efficiency. Choose the right DAM features to upgrade your asset management practices with efficiency and grace. The digital asset management (DAM) market is growing, with organizations investing $4.59 billion globally...