Test drive the best DAM in the business.


Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.


Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


By industries

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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

Aprimo For Customer Experience

Customer Experience

Customer Experience Is Content Experience

Aprimo’s industry-leading solutions support the entire lifecycle of customer-facing content performance, from creative to distribution.

Move at the Pace of Digital

Accelerate your ability to create and deliver on-brand, omnichannel personalized customer experiences across teams, regions, and languages with superior work-in progress support for a remote yet collaborative workforce.

Make CX a Team Sport

Elevate digital asset management beyond marketing use cases into services, support, and enablement to address changing business and customer needs.

Composable Content Operations

Accommodate the unique vertical differences in CX—from Life Sciences and Healthcare to Financial Services and Consumer Goods, and more. Easily manage plans, budgets, and expenses, as well as content creation resources, content enrichment, and governance.

Level-up Your Content Intelligence

Leverage content analytics from Aprimo as well as third-party data to know more about your customers and how to optimize content experiences for resource efficiency and more predictable performance.

Check related integrations

WordPress VIP

Access on-brand assets stored in Aprimo while you create WordPress sites.

by Aprimo


Salesforce Connector for Content Builder

Create Personalized Customer Experiences Fast

by Aprimo


Salesforce Marketing Cloud Connector for Journey Builder

Streamline your Salesforce customer journey maps with Aprimo’s marketing operations to get personalized experiences to market faster.

by Aprimo


Suggested Resources for Customer Experience

Content ROE blog

See how Aprimo can help you unleash the power of content.


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