Named a Leader in Digital Asset Management

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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Explore our partner apps, connectors, tools, and templates

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Plan & Spend

Measure and optimize marketing spend and performance


By Industry

Financial Services

By team

By Company Size



The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Download your free copy of the report to see why Aprimo is a proven leader in DAM.

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

About Us
Aprimo For Customer Experience

Customer Experience

Customer Experience Is Content Experience

Aprimo’s industry-leading solutions support the entire lifecycle of customer-facing content performance, from creative to distribution.
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Move at the Pace of Digital

Accelerate your ability to create and deliver on-brand, omnichannel personalized customer experiences across teams, regions, and languages with superior work-in progress support for a remote yet collaborative workforce.

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Make CX a Team Sport

Elevate digital asset management beyond marketing use cases into services, support, and enablement to address changing business and customer needs.

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Composable Content Operations

Accommodate the unique vertical differences in CX—from Life Sciences and Healthcare to Financial Services and Consumer Goods, and more. Easily manage plans, budgets, and expenses, as well as content creation resources, content enrichment, and governance.

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Level-up Your Content Intelligence

Leverage content analytics from Aprimo as well as third-party data to know more about your customers and how to optimize content experiences for resource efficiency and more predictable performance.


Check related integrations

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WordPress VIP

by Aprimo

Access on-brand assets stored in Aprimo while you create WordPress sites.


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Salesforce Connector for Content Builder

by Aprimo

Create Personalized Customer Experiences Fast


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Salesforce Marketing Cloud Connector for Journey Builder

by Aprimo

Streamline your Salesforce customer journey maps with Aprimo’s marketing operations to get personalized experiences to market faster.


Suggested Resources for Customer Experience

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Content ROE blog


See how Aprimo can help you unleash the power of content.


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