Salesforce Marketing Cloud Connector for Journey Builder

by Aprimo

About the Integration

Marketing Automation
Productivity Management

The Salesforce Connector for Journey Builder brings Aprimo functionality with Salesforce ecosystem efficiency together to help users quickly create intuitive customer journeys and connect results and outcomes to content strategies developed in Aprimo.

Here’s How It Works:

  • Connect to Aprimo: Sync your carefully designed customer journeys to plans made in Aprimo.
  • Combine Customer Journeys With Aprimo Planning: See how each branch in your customer journey informs conversion.
  • Optimize Customer Journey: Design Get robust data that informs your content marketing strategies and quantitatively proves the value of stages of the journey.

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