DAM for Creatives: Empowering Users with Efficient Asset Management
Get a Demo The creative brain can be messy sometimes, so adding any organization to your creative work can help streamline your work process. Professional designers and writers must constantly navigate a sea of digital assets ? from breathtaking images to compelling written content. Managing this digital deluge while fostering a harmonious collaboration between creative […]
Soft Skills for DAM Professionals: Collaboration, Communication, and Change Management
Get a Demo Gone are the days when employers only looked for hard skills in potential hires. Today, soft skills are just as critical. McKinsey data shows that HR professionals have difficulty finding employees with three soft skills: problem-solving or critical thinking, the ability to deal with ambiguity, and communication. All these skills are extremely important for […]
Building a Business Case for DAM Investment
Get a Demo Digital asset management (DAM) solutions can save your company both time and money and create a more user-friendly work environment for all of your teams, from marketing to research to sales. However, getting buy-in on a new system, no matter how revolutionary it may be, can be a challenge. Change fatigue […]
DAM as a Strategic Enabler for Growth
Get a Demo In a competitive business environment, all of your systems need to work together in service of your strategic goals. The way you handle your digital assets is no exception. This guide will outline how you can use a digital asset management platform as a strategic enabler. Understanding DAM as a Strategic […]
DAM in the Metaverse: Preparing for the Digital Future
Get a Demo The metaverse is opening up new possibilities for businesses to expand operations into a shared, collective virtual space, created by virtually enhanced physical reality, augmented reality (AR), and the internet. Businesses are beginning to create a stake in the expansive network of 3D virtual worlds. The metaverse provides environments where people can interact, play, work, […]
DAM in the Age of User-Generated Content (UGC)
Get a Demo These days, businesses are operating in a world where advertisements are rampant. Customers are becoming more and more aware of the ways in which they are being targeted for ads. In this fast-paced and crowded digital market, savvy customers can easily spot an ad and choose to ignore it. That’s where […]
DAM & MRM: From Assets to Campaigns
Get a Demo The B2B segment in the US alone spent over $7.5 billion on marketing tech in 2023. Marketing resource management (MRM) platforms fall into the marketing technology category. Businesses often use a fusion of MRM platforms and digital asset management (DAM) software to drive more conversions and streamline their marketing processes. An MRM solution allows businesses to consolidate […]
Marketing Resource Management for Enterprise Brands
Get a Demo Understanding Marketing Resource Management (MRM) For modern marketers and enterprise brands, marketing resource management (MRM) helps pave the way for unparalleled success in marketing endeavors. MRM is a comprehensive solution that streamlines the way companies handle marketing resources, from planning to distribution. For enterprise brands, MRM orchestrates content planning, creation, and distribution within one […]
Unlocking the Power of Nostalgia: Using DAM to Rekindle Brand Connections
Get a Demo The BBC published an article discussing how nostalgia might “be even more compelling” in a post-pandemic world than it was before 2020. They’re not the only ones raving about nostalgia marketing; experts in the field of marketing and psychology alike are singing its praises. The idea behind nostalgia marketing is simple yet incredibly […]
Metadata Magic: Designing a DAM Taxonomy that Shines
Get a Demo A digital asset management (DAM) platform serves as a central location to store, organize, and retrieve all of your digital content. The main reason DAM systems are so effective is because the content is tagged with metadata, giving you multiple options for retrieving relevant files. Creating a powerful metadata schema will allow […]
DAM Collaboration: The Teamwork Hub for Creative Campaigns
Get a Demo From writers to graphic designers and website developers to project managers — creative teams thrive on collaboration. The tools marketing teams work with day in and day out have to promote positive collaborative experiences, or they’ll get in the way of efficient teamwork. One foundational piece of tech for creative campaign […]
The Democratization of DAM: Empowering Every User to Be a Content Master
Get a Demo Content management operations have been traditionally managed by subject matter experts and specialists. While this ensures a high level of quality in content delivery, fast-paced business environments can often benefit from greater levels of collaboration between experts and non-experts within an organization. Let’s take a closer look at the many ways […]