Building a Winning Content Marketing Strategy
Building a Winning Content Marketing Strategy In today’s digital world, content is king. Your audience ? including current and prospective customers ? wants unique, high-value content to keep them engaged. But what exactly is content, and how can you utilize it to create a successful marketing strategy? Consider this post your quick guide to building
Brand Management: Staying Relevant as Markets Evolve
Brand Management: Staying Relevant as Markets Evolve According to McKinsey, one of the ten growth rules is to ”make the trend your friend.” Simply put, businesses must go with the flow in today’s shifting landscape. As the market evolves, so should your brand. A market evolution occurs with a change in consumer behavior, technological advancements, or the
The Power of DAM for Public Relations
The Power of DAM for Public Relations Public relations (PR) is an integral component of any and every organization. No wonder the income of the PR agencies was up to $17 billion in 2022. It deals with the reputation and perception of a brand or an individual. But how do digital asset management (DAM) and PR go together?
Storytelling in the Digital Age: Leveraging DAM to Craft Compelling Narratives
Storytelling in the Digital Age: Leveraging DAM to Craft Compelling Narratives Part of the reason brands like Nike and Apple have become household names is that they have perfected the art of storytelling. To this day, people talk about Apple’s iconic “1984” Super Bowl commercial. The same is true for the Coca-Cola “Share a Coke”
DAM for Creatives: Empowering Users with Efficient Asset Management
DAM for Creatives: Empowering Users with Efficient Asset Management The creative brain can be messy sometimes, so adding any organization to your creative work can help streamline your work process. Professional designers and writers must constantly navigate a sea of digital assets ? from breathtaking images to compelling written content. Managing this digital deluge while
Soft Skills for DAM Professionals: Collaboration, Communication, and Change Management
Soft Skills for DAM Professionals: Collaboration, Communication, and Change Management Gone are the days when employers only looked for hard skills in potential hires. Today, soft skills are just as critical. McKinsey data shows that HR professionals have difficulty finding employees with three soft skills: problem-solving or critical thinking, the ability to deal with ambiguity, and communication.
Building a Business Case for DAM Investment
Building a Business Case for DAM Investment Digital asset management (DAM) solutions can save your company both time and money and create a more user-friendly work environment for all of your teams, from marketing to research to sales. However, getting buy-in on a new system, no matter how revolutionary it may be, can be a
DAM as a Strategic Enabler for Growth
DAM as a Strategic Enabler for Growth In a competitive business environment, all of your systems need to work together in service of your strategic goals. The way you handle your digital assets is no exception. This guide will outline how you can use a digital asset management platform as a strategic enabler. Understanding
DAM in the Metaverse: Preparing for the Digital Future
DAM in the Metaverse: Preparing for the Digital Future The metaverse is opening up new possibilities for businesses to expand operations into a shared, collective virtual space, created by virtually enhanced physical reality, augmented reality (AR), and the internet. Businesses are beginning to create a stake in the expansive network of 3D virtual worlds. The metaverse provides
DAM in the Age of User-Generated Content (UGC)
DAM in the Age of User-Generated Content (UGC) These days, businesses are operating in a world where advertisements are rampant. Customers are becoming more and more aware of the ways in which they are being targeted for ads. In this fast-paced and crowded digital market, savvy customers can easily spot an ad and choose to