DAM & MRM: From Assets to Campaigns
DAM & MRM: From Assets to Campaigns The B2B segment in the US alone spent over $7.5 billion on marketing tech in 2023. Marketing resource management (MRM) platforms fall into the marketing technology category. Businesses often use a fusion of MRM platforms and digital asset management (DAM) software to drive more conversions and streamline their marketing processes. An MRM solution
Marketing Resource Management for Enterprise Brands
Marketing Resource Management for Enterprise Brands Understanding Marketing Resource Management (MRM) For modern marketers and enterprise brands, marketing resource management (MRM) helps pave the way for unparalleled success in marketing endeavors. MRM is a comprehensive solution that streamlines the way companies handle marketing resources, from planning to distribution. For enterprise brands, MRM orchestrates content planning,
Unlocking the Power of Nostalgia: Using DAM to Rekindle Brand Connections
Unlocking the Power of Nostalgia: Using DAM to Rekindle Brand Connections The BBC published an article discussing how nostalgia might “be even more compelling” in a post-pandemic world than it was before 2020. They’re not the only ones raving about nostalgia marketing; experts in the field of marketing and psychology alike are singing its praises.
Metadata Magic: Designing a DAM Taxonomy that Shines
Metadata Magic: Designing a DAM Taxonomy that Shines A digital asset management (DAM) platform serves as a central location to store, organize, and retrieve all of your digital content. The main reason DAM systems are so effective is because the content is tagged with metadata, giving you multiple options for retrieving relevant files. Creating a
DAM Collaboration: The Teamwork Hub for Creative Campaigns
DAM Collaboration: The Teamwork Hub for Creative Campaigns From writers to graphic designers and website developers to project managers — creative teams thrive on collaboration. The tools marketing teams work with day in and day out have to promote positive collaborative experiences, or they’ll get in the way of efficient teamwork. One foundational piece
The Democratization of DAM: Empowering Every User to Be a Content Master
The Democratization of DAM: Empowering Every User to Be a Content Master Content management operations have been traditionally managed by subject matter experts and specialists. While this ensures a high level of quality in content delivery, fast-paced business environments can often benefit from greater levels of collaboration between experts and non-experts within an organization.
DAM and the C-Suite: Aligning Your Strategy with Business Goals
DAM and the C-Suite: Aligning Your Strategy with Business Goals When it comes to C-Suite level goals and spending decisions, digital asset management (DAM) may not be top of mind for your organization. However, how personnel find, edit, and use company assets is a key part of day-to-day operations that can be optimized with the
Data Detox: Cleaning Up Your Digital Asset Management
Data Detox: Cleaning Up Your Digital Asset Management The world runs on data. According to recent research, nearly 88% of corporations increased their data and analytics investments in 2023. Close to 60% are using that data to drive business innovation. Yet, only a third of C-suite data leaders have data management in their skill
The Power of DAM for Entertainment
The Power of DAM for Entertainment Although all businesses run on collaboration, security, and organization, this is especially true in the entertainment industry. Creators often work together to produce a project. The stakeholders then have to deal with complicated rights management issues related to the finished product. Digital asset management can help entertainment organizations streamline
Overcoming Common DAM Implementation Challenges
Overcoming Common DAM Implementation Challenges Understanding DAM Implementation Challenges Digital content reigns supreme for modern organizations working to keep up with dynamic consumer needs and interests. To stay at the front of the innovation curve, they turn to digital asset management (DAM) systems to streamline their content lifecycle. DAM, a sophisticated solution at the core