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Mastercard and Boehringer Ingelheim - Scale Planning Globally | AUG 26, 2025

The Power of DAM for Retail

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Frequently Asked Questions How does DAM benefit retail businesses? DAM benefits retailers by streamlining content management, enhancing brand consistency, improving customer experiences, and reducing costs. Additionally, DAM makes the following easy: Assuring assets are readily accessible to authorized users, facilitating seamless collaboration among marketing teams, designers, and other stakeholders, ensuring you use the correct and […]

The Power of DAM for Consumer Packaged Goods (CPG) 

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Frequently Asked Questions What is the cost of implementing DAM for CPG? The average cost of DAM implementation will depend on the CPG’s needs and varies widely. To get an accurate price range, it’s best to contact the provider directly. Not only do the DAM system’s features play a role in overall price, but also […]

Quick Start Guide to Modular Content

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Modular Content Maximize Content Reuse, Optimize Content Budgets   Personalized customer experiences are the new norm To give your customers the engaging customer experiences that they?ve come to expect, your content needs to be easy to find and totally reusable in any channel. That’s where modular content comes in. Producing content at scale, though, is a […]

Definitive Guide to Content Operations

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Why Content Operations?   Brands across industries have focused on creating, managing, and delivering personalized content to customers for years. But reaching that goal has never been more important than it is today. Succeeding in nearly any industry relies on your ability to deliver an exceptional customer experience (CX) each and every time your customer […]

The Aprimo Generative AI Guidebook

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Unlock the Power of Generative AI with the Aprimo Generative AI Guidebook Are you ready to revolutionize your content creation, streamline your marketing operations, and navigate the exciting world of Generative AI? Look no further than the comprehensive Aprimo Generative AI Guidebook, a five-part series designed to empower your business with the knowledge, strategies, and […]

Revolutionizing Content Operations: Aprimo’s AI-Powered Platform

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Resource Library Revolutionizing Content Operations: Aprimo’s AI-Powered Platform In the fast-paced world of marketing, staying ahead of the competition and delivering impactful experiences to consumers is crucial. One of the key challenges marketers face is managing and scaling their content efforts efficiently. To address this, Aprimo offers an AI-Powered Content Operations Platform that empowers marketers […]