The Power of DAM for Financial Services
Get a Demo Digital asset management (DAM) is an increasingly essential tool in the finance sector. DAM for FSI businesses involves the systematic organization, storage, and distribution of sensitive digital assets that play a pivotal role in client interactions, branding, and compliance. In an era defined by data-driven decisions and client expectations of instant access to information, DAM […]
The Power of DAM for Retail
Get a Demo What is DAM for Retail? Digital asset management (DAM) is pivotal in supporting retailers in the digital age. In retail, DAM refers to the systematic organization, storage, retrieval, and distribution of digital assets such as images, videos, product descriptions, and more. DAM is a centralized hub where all these components of a brand’s […]
The Power of DAM for Consumer Packaged Goods (CPG)
Get a Demo What Is DAM for CPG? In CPG, DAM is a system that streamlines the search and retrieval of digital assets. It lets marketers store and organize all the media assets used in their campaigns, including images, videos, audio files, PDFs, and other types of content. Some notable features of DAM software are […]
Quick Start Guide to Modular Content
Modular Content Maximize Content Reuse, Optimize Content Budgets Personalized customer experiences are the new norm To give your customers the engaging customer experiences that they?ve come to expect, your content needs to be easy to find and totally reusable in any channel. That’s where modular content comes in. Producing content at scale, though, is a […]
Definitive Guide to Content Operations
Why Content Operations? Brands across industries have focused on creating, managing, and delivering personalized content to customers for years. But reaching that goal has never been more important than it is today. Succeeding in nearly any industry relies on your ability to deliver an exceptional customer experience (CX) each and every time your customer […]
Aprimo AI Content Coach
FEATURE BRIEF Your Content. Your Brand. Your Voice. Leverage OpenAI’s ChatGPT technology to automatically train your own interactive assistance based on text content in the Aprimo DAM. AI Content Coach knows your unique product, services, and brand voice to provide your users with text ideation and creation that is always in line with your own brand […]
The Aprimo Generative AI Guidebook
Unlock the Power of Generative AI with the Aprimo Generative AI Guidebook Are you ready to revolutionize your content creation, streamline your marketing operations, and navigate the exciting world of Generative AI? Look no further than the comprehensive Aprimo Generative AI Guidebook, a five-part series designed to empower your business with the knowledge, strategies, and […]
Aprimo ERP Connector
FEATURE BRIEF Connect Marketing Financials Between Aprimo and ERP Systems Aprimo’s Enterprise Resource Planning (ERP) Connector empowers marketers to share activity, supplier, and financial data between Aprimo Plan & Spend and any ERP system. Streamlined Marketing Spend – Empower marketers to view marketing financial information from the ERP in the Aprimo interface. Increased Visibility – Stay […]
Aprimo Smart Tag Trainer
FEATURE BRIEF Fuel Your Content Discovery Engine Enhance the value of your DAM with AI-powered image search. Enrich your images with data from advanced AI models trained to know your organization’s unique products and services, ensuring the right image is delivered to the right audience every time. Boost Team Productivity – Reduce time spent on […]
AI Content Detection
FEATURE BRIEF Know and Control Your Content Sources Optimize the power of AI-generated content and proactively reduce risk within your organization. As AI content flows in, make informed decisions and automate review workflows customized to your organization’s policies. Detect AI-Generated Content – Automatically detect AI-generated content with advanced recognition models trained on millions of AI and […]
Revolutionizing Content Operations: Aprimo’s AI-Powered Platform
In the fast-paced world of marketing, staying ahead of the competition and delivering impactful experiences to consumers is crucial. One of the key challenges marketers face is managing and scaling their content efforts efficiently. To address this, Aprimo offers an AI-Powered Content Operations Platform that empowers marketers to transform their content strategies, unlock the full […]
Plaid Enterprises Success Story
SUCCESS STORY Plaid Enterprises Transforms Content Ops with Aprimo DAM Plaid Enterprises, a global manufacturer of DIY products, experienced a surge in consumer interest during the COVID-19 pandemic. However, their outdated content operations systems became a bottleneck. Plaid was using a makeshift CMS as a DAM solution, resulting in inconsistent cataloging and frustrating customer experiences. […]