Aprimo AI-Powered Content Operations Platform
PRODUCT BRIEF Unleash the Power of Your Digital Content With Aprimo’s AI-powered content operations platform you can efficiently plan, manage, collaborate, and deliver omnichannel content experiences at scale. How We Do It Digital Asset Management – Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster. Work […]
Citizens Success Story
SUCCESS STORY Challenge Citizens, like most financial services companies, creates advertising materials to promote their offerings, as well as a large amount of non-advertising content such as service messages, alerts, and disclosures. The challenge is that most of these pieces need to be reviewed by members of marketing, legal, and risk teams. One of the […]
Yorkshire Success Story
SUCCESS STORY YBS Group sought a system that could help enhance its overall quality of marketing as well as improve audit results and decrease risk. Challenge The Yorkshire Building Society relied on disjointed, manual processes to manage financial promotions campaigns across its various entities. The organization required its marketing staff to use ?job bags,? which […]
Union Bank Success Story
Success Story On the heels of two unsuccessful Workflow and DAM implementations, Union Bank needed a modern solution that its marketers, business, compliance partners, and agencies could use to manage all aspects of the content lifecycle. Marketing and other departments were mired in manual processes, unable to scale content management operations to meet demand. Using […]
Standard Life Success Story
Success Story Challenge Like every brand in highly regulated industries, Standard Life had plenty of challenges they needed to tackle, from carrying content through restructures and mergers to bridging gaps in compliance. Standard Life needed to ensure that all of the marketing content they produced, stored, and distributed met the exacting demands of regulatory bodies […]
SOS Children’s Village Success Story
Success Story Challenge SOS Children’s Villages lacked a way to centrally store and manage the marketing assets it’s various member associations use for fundraising and donor impact campaigns. These activities include stories, images, open design files, and videos pertaining to the children it serves. The organization stored an immense volume of content on various databases […]
Pacific Life Success Story
Success Story Organizations need to be, well, organized. But as a company adapts to new circumstances over time, teams can grow apart from each other and start doing things their own way. Once a team gets used to a process?no matter how inefficient’they might resist changing that process, even if a change could mean higher […]
National Park Foundation Success Story
Success Story Challenge Securing charitable contributions relies on NPF’s ability to create and deliver compelling digital experiences through storytelling, pictures, and videos. In order to support more than 400 national park sites across the country, NPF needs to manage the exciting and powerful content that constantly flows into the organization, whether it’s through employees collecting […]
Grainger Success Story
Success Story Challenge Pressure to Progress Amid a global pandemic, keeping success going is incredibly difficult for businesses of any size. Despite robust market share and a long history of effectiveness and reliability with customers, Grainger started feeling the pressure from both competitors and the challenges of the pandemic to shift toward digital tools. Their […]
Bank of America Success Story
Success Story Challenge To optimize marketing procedures, improve visibility of marketing spend, and better align their marketing efforts to strategic objectives, Bank of America’s Corporate Marketing and Communications team reevaluated the way they plan, execute, and measure their marketing efforts. Over the course of their reevaluation, the Corporate Marketing and Communications identified several problem areas […]
Indegene + Aprimo Solution Brief
Indegene + Aprimo Connector SOLUTION BRIEF Supercharge Aprimo DAM Through Content Data Generating consistent and accurate pharma domain content data is the key to realizing content’s true potential. Unfortunately, the data behind the content can’t be accessed consistently and isn’t scalable through manual content tagging methodologies. That’s where the Aprimo and Indegene NEXT Commercial Content […]
Aprimo + CI HUB Solution Brief
CI HUB + Aprimo Connector SOLUTION BRIEF Fuel Your Creativity The CI HUB Connector for Aprimo DAM enables you to work directly within your favorite creative applications to leverage the full power of Aprimo. In addition, the connector makes it easier to find the assets you need to create content more efficiently. Streamline Content Creation […]