WEBINAR: GenAI Powered Content Ops: a 2024 Executive Outlook

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

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Modular Content


Maximize Content Reuse, Optimize Content Budgets

personalized content

Personalized customer experiences are the new norm

To give your customers the engaging customer experiences that they’ve come to expect, your content needs to be easy to find and totally reusable in any channel. That's where modular content comes in.

Producing content at scale, though, is a persistent challenge.

69% of customers expect a connected experience across the different channels offered by a brand.
- Salesforce, State of Marketing 2020

mobile scaling

Scaling content is hard

Today, all content is created by craftsmen, but only some content requires their skill.

  • Highly custom
  • Requires advanced skillsets
  • Hard to reuse
  • Hard to collaborate
  • Slow to experiment
  • Time consuming
  • Hard to replicate
  • Impossible to localize
  • Brand mistakes

Scale content production with modular blocks

Modular content blocks help you build personalized customer experiences at scale by allowing you to build the just-right, curated experiences that customers demand quickly and efficiently.

1. Store in DAM

Store blocks in Aprimo DAM that display the block's associated image and details about the content.

2. Integrate Into User Workflow 

Easily pull images from the DAM into your next project.

3. Organization and Finability

Most content repositories will help you aggregate content, but it quickly becomes a grey box.

A DAM will help you organize and find content with metadata and taxonomy.

4. Artificial Intelligence

Leveraging AI out-of-the-box, Aprimo DAM will show you exactly where the block you’re looking for is located—with its associated context—without making you waste hours searching.

Average marketing budget is 10% of revenue.

Content spend is about 40% of budget.

We can help you increase content reuse by at least 10%.

For a company with $1B in revenue, adopting a modular content block strategy could mean $4M in savings each year.

Modular Content

Learn all about how modular content will help you get the most from the content your teams create by effectively, efficiently, and strategically reusing it.

Use content to deliver personalization more efficiently

Produce engaging content and stay under budget

Create robust content operations workflows


See how Aprimo can help you unleash the power of content.


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