DEMYSTIFY AGILE MARKETING WHITEPAPER
What Agile is, why it’s important – and how it works
Content Operations for Consumer Goods
Orchestrate Exceptional Omnichannel Consumer Experiences
Digital disrupters, like e-marketplaces and smaller, consumer-centric digital brands, are rewriting the rules for consumer goods organizations.
Aprimo gives consumer goods companies the agility and insights they need to quickly deliver consistent, on-brand, omnichannel consumer experiences. From brand planning to content creation to analysis for both traditional and digital channels, Aprimo’s solutions provide a global, end-to-end view of all your content, planning, work, and investments.
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Aprimo Elevates the Consumer Goods Industry
Digital and Consumer Experience
Design, enrich, and deliver consistent, on-brand digital experiences across all your channels.
Marketing
Empower global and local marketers to localize and reuse all content types in marketing campaigns and product launches.
Agencies and Partners
Ensure global brand consistency by knowing your agencies and partners are all using on-brand content.
Aprimo’s Solutions For Consumer Goods
Brand and Marketing Planning
In an industry going through massive digital disruption, ensure your marketing investments are optimized for the future.
Marketing Work Management
Empower teams to streamline and automate all the work and project management required to deliver consistent experiences for your end consumer — whether they are shoppers, distributors, resellers, partners, or anyone else.
Digital Asset Management
Gain a global, single source of truth for all your brand content, and easily localize at lower costs, to improve brand experiences.
Proven Benefits of Aprimo for Consumer Goods
Accelerate digital transformation and exceed consumer expectations with Aprimo.
Get to Market Faster
Get personalized campaigns and content in front of consumers faster.
Agile Brand Planning
Deploy agile planning capabilities so marketers can quickly meet consumers needs.
Offers and Promotions
Plan and execute promotions and offers to reach targeted consumers to deliver the right messages to the right consumers in the right channels.
Optimize Brand Campaigns
Streamline marketing operations, campaign calendars, and resources.
Digital Transformation
Digitally transform omnichannel experiences with streamlined content creation, governance, and insights.
Global and Local Flexibility
Centrally manage global content and processes, while maintaining flexibility to meet local needs in order to provide on-brand, consistent consumer experiences.
Delivering On-Brand
Omnichannel Experiences
Learn how to delight consumers and outmaneuver your competitors in this guide.
Recommended Resources
Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another
Product information management and digital asset management do more together than do apart. Find out why in this blog post.
Experience Building Blocks
Experience building blocks are a powerful solution to a big challenge: creating personalized, engaging content at scale.
Scale Content Operations
Learn how to delight consumers and out-strategize your competitors by transforming your consumer experiences to meet changing demands.
Your Consumer Goods Content Can Do More For You
Aprimo for Consumer Goods helps your teams streamline production to get personalized content to market faster, centrally manage global processes, and create meaningful, engaging consumer experiences.
Take a quick tour of Aprimo Work Management and Digital Asset Management to see Aprimo in action.