In case you’ve been preoccupied with another totally transformative technological breakthrough and haven’t had the time to notice, generative AI is blasting its way into the annals of tech history. In what seems like a matter of short months, generative AI tools have already started to significantly disrupt the way we ideate, create, and manipulate digital content. Read on to explore why Digital asset management is the essential foundational technology to manage the coming days of content abundance.