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In case you’ve been preoccupied with another totally transformative technological breakthrough and haven’t had the time to notice, generative AI is blasting its way into the annals of tech history. In what seems like a matter of short months, generative AI tools have already started to significantly disrupt the way we ideate, create, and manipulate digital content. Read on to explore why Digital asset management is the essential foundational technology to manage the coming days of content abundance.

What happens when you marry supply chain management expertise with content management know-how? You get a winning formula for digital asset management. Greg Crowe, DAM Program Manager at CarMax and past Digital Product Data Lead for Kraft Heinz — reveals his recipe for DAM success. Learn how to adopt, implement, and optimize your digital asset…

Creating omnichannel content that is both personalized and compliant is essential for competitive advantage in the pharmaceutical industry. To further empower our customers with the most powerful content operations capabilities, Aprimo is excited to announce our new partnership with SecureCHEK AI, a leading Artificial Intelligence (AI) expert. This new innovative partnership delivers a revolutionary approach…

Going Beyond DAM with Content360° This is the final blog in our series focused on the 5 essential elements required for today’s modern content operations. From working with brands from around the world, we have identified common challenges, requirements, and goals that affect organizations at some point during their content operations journey. Wherever you are…

Looking to cut-down on content cycle times? How about boosting content marketing ROI? Then these marketing cheat codes are for you. Current Director of Content at the agency eCity Interactive and past producer for NBC Olympics, Aaron Stern, shares all. Read on for his top digital content strategy tactics, from getting to know your customers…

Aprimo announces partnership with PathFactory to provide a comprehensive marketing solution. The new partnership combines industry leading capabilities in content operations and content intelligence to provide a seamless end-to-end experience engine to enhance brand experience and boost revenue. Customers will be able to elevate their brand experience and accelerate revenue by delivering engaging, AI-driven content engagement insights that effectively connect with audiences. Read more here.

One-fourth of marketers say accelerating the digital experience is their #1 goal in the coming year, according to the State of Content Operations report. 21% will try to produce higher-value content, and just as many are targeting customer personalization improvements. To accomplish these goals, marketers need to scale their content operations. But the reality is…

Before customers buy from you, they need to know who you are. Building brand awareness and loyalty is only possible when customers feel compelled to choose you over the competition.  This choice is rarely based solely on price or practicality. Customers make choices based on a constellation of internal and external forces and desires. In…

Struggling to create content that moves the needle — and people? Head of Content at WordPress VIP and Aprimo partner, Tess Needham, shares the tactics you need to create content that matters. Most notable: Choosing ‘Best for Me’ tools over ‘Best in Breed.’ That’s right, she touches on composable content stacks. Read on for more…