Content Operations for Multi-Channel Marketing
Get a Demo HubSpot Blog recently surveyed over 12,000 marketing professionals across the globe and found that 92% of them use more than one marketing channel. These channels include social media, content marketing, email marketing, and paid advertising, to name a few. One of the main things that drives the success of a multi-channel marketing campaign is […]
Best Practices for Content Operations in Highly Regulated Industries
Get a Demo Content operations is a must-have department in every industry, even the heavily regulated ones, like aviation, health care, telecommunications, financial services, and energy. These industries have stringent compliance, legal, security, and regulatory requirements that the stakeholders must adhere to. All these regulations also apply to content. So, content ops in such industries can be […]
Content Operations for Internal Communications and Employee Engagement
Get a Demo When talking about content operations, many people assume — often incorrectly — that content is merely for consumers. However, there are other content use cases, too. Among them are internal communication and employee engagement. Discussing its recent survey, Gallup reported that employee engagement ”needs a rebound” in the US. In 2022, […]
The Role of Content Operations in Product Launches
Get a Demo Content is king, was king, and will always be king. And that means content operations are an essential aspect of any business, especially when it comes to product launches. Too often, businesses make the mistake of making content ops a secondary priority. They rush to create content as the launch date approaches, […]
Content Operations in a Mobile-First World: Best Practices
Get a Demo With billions of smartphone users worldwide and mobile devices driving the majority of website traffic, having mobile-first content operations is no longer optional ? it’s essential. Whether that means optimizing your website for mobile devices, creating a separate mobile app, or designing responsive emails that look great on any screen size, delivering […]
Localization Strategies for Global Content Operations
Get a Demo Thanks to online translating tools, you can easily translate any website’s content at the click of a button. Translation alone, though, won’t cut it when it comes to understanding cultural nuances of a language or people. For example, the phrase “won’t cut it” probably won’t work as a direct translation in most […]
Content Operations and the Impact of Social Proof
Get a Demo Today’s customers need to know about others’ experiences. It’s not enough to read your blogs, watch our marketing videos, and read your newspapers. They feel more confident buying from you or engaging with your content when they see others doing the same. Thanks to content operations, or”content ops,” it’s easier than ever […]
Content Operations and the Shift Towards Visual Content
Get a Demo Visual content has become an integral part of our daily lives, from social media posts and advertisements to television shows and movies. The use of visual content isn’t just limited to entertainment, either; it’s also made its way into the business world. With the rise of online marketing and e-commerce, companies are […]
The Art of Content Calendar Management: Tips for Success
Get a Demo Do you want to know the key to implementing your marketing strategy successfully? Content calendar management. It’s much more than just marking down a publication date on your calendar. Content calendar management involves strategically planning and organizing content creation, publication, and distribution to ensure that you’re consistent in boosting your brand’s visibility. By […]
The Green Side of DAM: Sustainable Practices in Digital Asset Management
Get a Demo While managing vast amounts of digital assets can be a challenge all by itself, the environmental impact of these practices is often an afterthought. In this article, we’ll explore why digital activities are resource-intensive, how they contribute to environmental degradation, and what you can do about it. From energy-efficient data storage and […]
Content Operations and the Art of Customer Segmentation
Get a Demo Exploring the Essence of Content Operations Content operations, often referred to as content ops, is the intricate fusion of human talent, systematic processes, and technological tools within an organization to produce and manage content effectively. This fusion is critical for producing content on a large scale, employing structured and consistent methodologies vital […]
Video Asset Management: Best Practices and Considerations
Get a Demo With over three billion digital video viewers worldwide and video ad spending approaching $74.5 billion, managing countless hours of video content is becoming an increasing concern. Brands are looking to capitalize on the effectiveness of digital video marketing. The surge in video content creation and distribution has made digital asset management (DAM) necessary for […]