DAM Training and Adoption Strategies
Get a Demo In today’s digital age, managing and organizing assets such as images, videos, documents, and other media files has become a critical aspect of a company’s operations. This is why it’s important to have staff who can implement and use digital asset management (DAM) systems. With the right DAM training and adoption measures in […]
Content Operations Metrics Part 1: Measuring What Matters
Get a Demo Understanding Content Operations Metrics Content operations metrics are numbers that allow marketers and content creators to track the performance of their content as it relates to capturing, engaging, and converting their audience. These metrics are essential in content management and marketing strategy as they guide marketers in identifying lower-performing content to improve and […]
Content Operations Metrics Part 2: Aligning Metrics With Goals
Get a Demo Setting Clear Objectives Marketers must ensure all metric tracking, reporting, and prioritizing align with business objectives. For instance, if your company is seeking more brand awareness, growing overall and unique traffic metrics will be important during this time. Conversely, if your company is at a point where it needs to grow sales […]
Content Governance: Ensuring Quality and Consistency
Get a Demo Content governance is a key aspect of digital marketing and involves the systematic management of all content created and published by an organization. At its core, content governance defines the policies, standards, and guidelines by which content is created, managed, and published. It’s about putting in place a structured approach to content […]
Effective Content Repurposing: Maximizing Your Resources
Get a Demo Understanding Content Repurposing Content repurposing, or “content reuse,” is the practice of getting more from your marketing content. Repurposing takes each content piece and reimagines it or breaks it down into smaller components, reusing each piece differently. For example, you might repurpose an old blog post by updating it with current data […]
Agile Methodology in Content Operations
Get a Demo Agile methodology, usually referred to simply as Agile, is a project management framework originally designed for software development teams, but it’s a game-changer in content operations. Agile emphasizes collaboration and constant adjustments that can help content operation teams deliver impactful content faster and keep up with changing customer preferences. Overview of Agile Methodology […]
The Role of Content Operations in Customer Journey Mapping
Get a Demo As access to information continues to grow, customers are engaging with businesses across multiple channels. Content drives the customer journey, making it crucial for businesses to create a coherent and consistent message across multiple touchpoints. Businesses can leverage content operations in customer journey mapping to deliver exceptional customer experiences across the entire customer lifecycle. […]
Enhancing Customer Experience With DAM
Get a Demo Understanding the Role of DAM in Customer Experience Digital asset management systems streamline content management and distribution, allowing brands to quickly update and deploy new content so that the customer experience remains dynamic and engaging. This responsiveness is crucial in a digital landscape where customer preferences and trends are ever-changing. By ensuring a […]
DAM and Creative Collaboration: Best Practices
Get a Demo With the growing popularity of the digital business environment, marketers and content creators must learn to collaborate online. One factor that affects the efficiency of creative collaboration is digital asset management (DAM). To properly understand the relationship between DAM and creative collaboration, companies must first understand both DAM and creative collaboration as separate […]
The Art of Version Control in DAM
Get a Demo What is Version Control in DAM? To understand the relationship between DAM and version control, it’s important first to understand each concept separately. Digital asset management (DAM) stores and accesses digital assets like images, videos, graphics, documents, collateral, and more. A DAM platform provides the space and tools for all personnel to organize and […]
Streamlining Project Management With DAM
Get a Demo The Significance of DAM in Project Management Content reigns supreme in modern marketing. Success depends on effective project management, which is why more organizations rely on digital asset management (DAM). It has single-handedly and subtly transformed project management efficiency across many industries. Picture this: Seamless collaboration, swift content creation, and a centralized hub […]
DAM and Social Media: Leveraging Visual Content
Get a Demo DAM for Social Media Assets Modern marketers have grown accustomed to moving at lightning speed, and they need a reliable set of tools that can keep up. Digital asset management (DAM) helps marketers navigate the ever-growing demands of social media by supporting consistent brand experiences via visual content creation, curation, and distribution. Platforms […]