DAM for Virtual Events: Managing Multimedia in the Digital Space
Get a Demo One good thing to come out of the COVID-19 era is the ease of creating and attending virtual events. Although in-person conferences, workshops, and meetings will always have their place, taking events online lets you greatly expand your reach while reducing expenses, time commitment, and carbon emissions from traveling. The rise […]
The Psychology of Visual Content: Leveraging DAM for Emotional Engagement
Get a Demo Did you know that most people spend less than 60 seconds on a website before deciding whether to stay or move on? That doesn’t leave much time to make an impact. With so much of our time spent scrolling social media or browsing the internet, we?ve all become experts at subconsciously filtering visual […]
Content Ops in E-commerce: Enhancing Product Marketing and CX
Get a Demo Delivering compelling e-commerce experiences demands the strategic orchestration of content operations. Brands must take a sophisticated approach to product marketing and enhancing customer experience?one that seamlessly integrates content planning, creation, and distribution. A high-quality content operations strategy takes careful planning to design. There are some important nuances of content ops for e-commerce to understand. […]
How Productivity Management Tools Can Revolutionize Your Marketing Team’s Efficiency
Get a Demo The worldwide marketing industry is fast-paced and competitive. That’s evidenced by the fact that advertising revenue in the United States alone surpassed $300 billion in 2021 and is expected to surpass $400 billion by 2026. With revenue growth comes increased competitiveness, and marketing teams that plan to thrive in the future will have […]
Content Ops Automation: Redefining Marketing Workflows for the Digital Age
Get a Demo Welcome to the forefront of the evolution of content operations, where efficiency, scalability, and precision converge seamlessly. This blog details the latest in content ops automation, a game-changing approach to marketing workflows in today’s digital age. The demand for a unified solution has never been greater. Content ops automation combines innovative technologies […]
Marketing ROI: Measuring the Effectiveness of Your Budget
Get a Demo Creating a compelling marketing campaign is vital for building and growing a successful business. That’s why, in recent years, businesses have spent between 6% and 12% of their total revenue on marketing efforts. However, with that kind of financial commitment, stakeholders expect to see a proportional return on the investment. Achieving a good […]
Mastering DAM: A Comprehensive Guide to Setup, Integration, and Optimization
Get a Demo In 2022, the digital asset management market was valued at $3.45 billion, a figure that is expected to catapult to nearly $12.3 billion by 2030. As more and more businesses are adopting digital asset management (DAM) software, the need to learn about DAM setup and optimization has also soared. The first step […]
Marketing Budget Forecasting: Leveraging Data and Analytics
Get a Demo The marketing world is constantly changing. Emerging trends, creative teams, and ever-evolving processes make it easy for your marketing budget to spiral out of control. That’s why predictive analytics are so important. Forecasting is the best way to stay prepared and allocate the resources you need to maintain a competitive edge. […]
Marketing Budget Approval: Building a Compelling Case for Your Marketing Budget
Get a Demo If you’re in marketing, then you’re a pro when it comes to communicating ideas to different audiences. You know how to construct campaigns that speak directly to your target customers and generate positive results for your organization. But there’s one thing that can stand between you and your next spectacular campaign […]
Ensuring Brand Consistency Across All Channels with DAM
Get a Demo Today, there are more customer-facing channels than ever before. From social media, email marketing, and print ads to physical storefronts, brands reach their customers through several avenues. What helps ensure that customers see your brand the same way, irrespective of the channel? Brand consistency. What exactly does brand consistency mean, though? It refers […]
Content Personalization for Better Audience Engagement
Get a Demo Understanding the Importance of Personalization in Content Experiences When asked about the most challenging aspects of their jobs, business-to-consumer (B2C) and business-to-business (B2B) marketers overwhelmingly point to audience appeal. It isn’t easy to know what content types and messages will attract consumers’ attention and drive interaction, especially when each potential customer has unique interests and needs. […]
Building a Content Operations Roadmap for Sustainable Success
Get a Demo Content is the bread and butter of a modern business. It brings life to your digital marketing efforts and allows you to connect with your target audience. But managing an ever-growing stream of content can get complicated fast — that’s where content operations comes in. A content operations roadmap serves as […]