The Salesforce Commerce Cloud Extension (QuickConnect) by Aprimo brings Digital Asset Management capabilities into Salesforce Commerce Cloud. It enables commerce teams to discover, select, and deploy brand-approved media alongside working in Salesforce. This connection helps accelerate time-to-market while supporting performance-ready and brand-compliant commerce content.
What it Does
The Salesforce Commerce Cloud Extension for Aprimo links DAM with storefront creation. By connecting Aprimo DAM into Salesforce Commerce Cloud, users can reduce the manual process of downloading and re-uploading files. This helps ensure that approved, high-quality assets are used in B2C commerce experiences while supporting performance through optimized renditions.
How It Works
The extension launches the QuickConnect browser window that acts as a portal to Aprimo DAM. Users authenticate with Aprimo and search or browse for approved assets. Once an optimized rendition of an asset is selected, options for copying the public CDN URL or HTML code are available, along with options for modifying the format and adding campaign parameters. The selected link can then be pasted into the Salesforce Commerce Cloud storefront experience, maintaining a direct connection to the source asset for delivery and governance.
Key Capabilities
- Approved Asset Library: Search and navigate the Aprimo DAM repository for approved assets.
- Automated Channel Optimization: Deploy predefined optimized renditions to support page performance and digital standards.
- Centralized Brand Governance: Restrict storefront selections to approved Aprimo assets.
- Rapid Deployment: Use QuickConnect for a streamlined connection between DAM and storefront workflows.
Common Use Cases
- Launching seasonal storefronts with approved lifestyle imagery in homepage layouts.
- Populating product detail pages with governed product assets.
- Updating promotional banners across global properties while maintaining performance standards.
- Replacing outdated imagery from a single source of truth in Aprimo.
Requirements
- Active Aprimo Digital Asset Management (DAM) subscription.
- Salesforce Commerce Cloud (B2C) environment.
- Aprimo QuickConnect configuration parameters.
