The Impact of DAM on Content Marketing
Get a Demo Technology continues to change how humanity communicates, consumes entertainment, and manages information. It has also impacted how brands market themselves. In 2022, content marketing produced around $63 billion. Looking ahead, worldwide content marketing revenue is expected to grow significantly, reaching a projected $107.5 billion in 2026. Based on these numbers, content marketing seems […]
Streamlining Asset Review and Approval Processes
Get a Demo Understanding the Role of Digital Asset Management (DAM) Digital Asset Management (DAM) systems are vital in modern marketing and content management, helping organizations store, organize, and distribute their digital assets. These systems serve as a central repository for images, videos, documents, and other media files, making locating and sharing these assets with various […]
How To Measure Digital Asset Management ROI and Justify the Investment
Get a Demo Most organizations recognize the value of digital asset management (DAM) systems, but the challenge lies in precisely quantifying its ROI. The dynamic nature of intelligent asset management means that its impacts, while positive for many use cases, defy easy evaluation. So, one critical question for most business leaders is: How do you […]
The Intersection of Digital Asset Management and Content Operations
Get a Demo Multiple departments touch branded content every day, from marketing teams creating the content to sales teams accessing collateral and key stakeholders reviewing and overseeing everything. This is all part of the process of creating and distributing content, known as content operations. Along this journey, it’s essential to store content assets in a way that’s […]
Optimizing Remote Workflows With Digital Asset Management
Get a Demo No one’s denying it ? remote work is here to stay. Whether a team is working with contractors around the world or adopting a hybrid work model, remote work has become the norm for businesses in any industry. The question we’re here to answer: How can an organization optimize coordination, security, and […]
The Composable Architecture Guidebook: Part 1
Get a Demo From the beginning, system architecture has played a significant role in technology by providing structured approaches and guidelines for designing, building, and managing complex systems and software. The built frameworks act as a blueprint for how a system functions. Now, many different types of system architecture are utilized throughout the technology industry. […]
Digital Asset Management: A Comprehensive Guide for Beginners
Get a Demo There are few things more frustrating than looking for a file you know you saved but can’t seem to find anywhere. In a digital-first business environment, even small and medium-sized companies handle an enormous amount of digital files. Digital asset management (DAM) systems provide a structured system where large collections of media […]
The Complete Guide to Brand Management
Get a Demo Brand management cultivates a brand’s customer-facing presence through marketing and public relations. Its goal is to strengthen consumer-brand relationships and set the stage for revenue generation. Brand management is essential to success in today’s competitive market. Today, we’ll explore its role in marketing and answer questions such as: What is brand management? […]
What Are Brand Assets?
Get a Demo Brand assets are valuable elements that communicate a brand’s identity. They set an organization apart and make it more recognizable, no matter how crowded the market. Marketing teams depend on brand assets to create strong customer relationships. Today, we’ll discuss how that process works and define important aspects of brand assets, including: […]
Choosing the Right Digital Asset Management System for Your Needs
With so many digital asset management (DAM) solutions available in the market, choosing the one that perfectly aligns with a business’s needs can be an intimidating task. Taking the time to make an informed decision will have a huge impact on an organization’s content management capabilities. Read on to learn the key considerations when choosing a […]
How Digital Asset Management Boosts Marketing Efforts
Digital asset management (DAM) is the process of storing, sorting, and organizing data and other digital assets. It has countless benefits for businesses of all sizes, from coordinating remote teams to protecting sensitive data, as well as bolstering an organization’s marketing campaigns. Below, we’ll break down how digital asset management boosts marketing efforts. The right DAM […]
Digital Asset Management Best Practices: Organizing Your Assets Effectively
Looking to optimize your use of a digital asset management, or DAM, system? Discover the digital assessment management best practices that can transform your content operations, thereby driving faster timelines for creating and distributing high-quality content. Choosing the Right Digital Asset Management Option Ultimately, there is no one-size-fits-all solution for effective DAM. In order to find […]