Leading Digital Asset Management Software (DAM System)
Centrally Manage your Content Creation and Digital Brand Experience
The Aprimo DAM platform is more than just a place to store brand assets. It enables teams to collaborate with internal and external parties on the creation and approval of digital content, and better manage the content lifecycle, increase velocity, and improve speed to market.
Request a DemoX
The Aprimo Digital Asset Management (DAM) System Makes Enterprises More Efficient
Global Repository, Local Variations
Scalable and central, while allowing for localized content variations, such as channels or languages. Simplify complex, omni-channel marketing challenges with a single system of record to ensure brand consistency.
Any Asset Type
Aprimo’s enterprise DAM is a scalable, central, content-agnostic repository that can manage images, product information, videos, creative media files, text, and more.
Content Insights
Know how your content is being used and how it’s performing in-market with Aprimo DAM’s integrated analytics to ultimately unlock to the potential to create content ROI.
Content Lifecycle
Support for the entire content lifecycle, from creation to management to distribution. We give marketers and creatives an advantage that includes increased innovation, faster implementation, scalability to match business growth, and a significantly lower total cost of ownership.
Share Content Throughout the Organization
Enable global marketing, commerce, and sales easy access to only approved, on-brand content. Give agencies and channel partners easy access to digital files.
Flexible Architecture DAM Solution
Enable faster integration with Aprimo Connect via pre-built connectors and low-code integration options. Aprimo SaaS solution provides unparalleled scalability, reliability, and lower total cost of ownership.
Invaluable to us
“Our investment in Aprimo means having a one-stop shop that all users can easily access to locate what they need. The self-service and ease of use has made it invaluable to us.”
- Amber Penland, System Administrator, Meyer Corp.
Digital Asset Management System
Aprimo supports all marketing and customer experience content, enabling enterprises to easily manage it based on their specific business needs. Aprimo DAM supports all commonly used file formats and can be easily configured to support emerging file types.
- Asset upload and versioning
- Asset download and sharing
- All content types supported
- Search and filtering
- AI-driven auto-tagging
- Flexible metadata & taxonomy support
- Archiving
- Role-based permissions
Contextual User Experience
Aprimo’s contextual user experience allows companies to create custom content types for their assets, so users only see the asset information that they need to based on their business use case.
Text Articles
Natively create, search, browse, and manage text articles in Aprimo that can be tailored and reused in any format (like snippets, articles, and documents) across channels. Users can also easily update legal disclaimers and reference materials.
Emerging Content
The Aprimo DAM system supports some of the most common file type extensions of emerging content, such as 3D objects, 360-degree product views and CGI renderings. For uncommon or custom-built files, Aprimo allows users to add a 2D preview image for easy identification, download, and distribution.
Many of the World’s Leading Companies see the benefits of DAM Software by Aprimo
20 terabytes of assets managed
€65-75 increase from donors that received new assets
2-month (30%) reduction in time to market
Enriched Content & Experiences
Aprimo DAM enables users to enrich content with tags, metadata, and taxonomy, so users can easily search, find, and leverage approved content. Properly organized and enriched content leads to richer, on-brand customer experiences—and greatly improves digital content management.
- AI-driven tagging
- Flexible, on-the-fly taxonomy
- Content expiration
- Watermarking
- Multi-lingual support
- Parent-child content relationships
- Version control
- On-the-fly content renditions
Search
The Aprimo DAM has several capabilities to make navigating and finding assets easy, including enterprise search support, multilingual search support, advanced search options, and configurable filters. It also includes optimization tools so DAM system administrators can better manipulate and tune search results.
Version Control
Aprimo DAM tracks all asset versions: which ones were used where, what was changed when, and additional versioning use cases such as translated or localized versions. Sharing Capabilities Aprimo enables asset sharing with approved recipients even if they don’t have DAM license, with the click of a button.
Digital Rights Management
Our DAM system enables users to manage complex digital rights for content. It tracks when it was purchased, how it can be used, and for how long. For advanced rights management needs, Aprimo integrates with best-of-breed rights management solution Fadel.
Like what you see? Get more information from our 10 Minute Product Tour
Content Collaboration
Making high-impact content takes a lot of internal coordination. Aprimo DAM makes it easy to insert teams into automated workflows, let individuals manage tasks, and leverage powerful annotation tools that ensure clear and effective communication.
- Content workflows
- Content calendars and resource management
- Content annotations and approvals
- Claims and reference management
Content Workflow
Aprimo’s content DAM comes with standard, pre-configured content workflows, supporting everything from creative ideation, creative reviews, brand reviews, and eCommerce reviews. Workflows can be as simple as a single ‘review and approve’ task, or can be configured to be as sophisticated as managing multi-step iterative and parallel workstreams.
Task Management & Calendars
Our DAM system enables users to manage reviews and other actions from a centralized task management window. The task management calendar ensures that nothing gets missed and users have one place to view all their outstanding work items making it easy to manage all content activities.
Annotations, Reviews & Approvals
Aprimo’s built-in annotation and content-markup capabilities enable users to provide feedback, edits, and even vote directly on assets. Content reviewers can also highlight claims made on assets and add any supporting reference material to the DAM.
Storing content is just the start! Be a hero to your creative teams.
Product Content Management
Aprimo DAM enables organizations to manage product-specific content and marketing content—including images, video, emerging, and text articles— for all brands and products in one place.
- PIM for product content management
- Configurable product structures
- Product content localization
- Product relationships and groupings
- Configurable product inheritance
- Integration to PIM solutions for master data management
- Support emerging product content like 3D and 360 views
PIM For Product Experience
Aprimo enables eCommerce managers, product managers and merchandisers to enrich product content to create rich product experiences. Powerful content, workflow, editing, and data relationship tools allow these users to collaborate in one space.
3D AND 360 PRODUCT CONTENT
Aprimo DAM allows user to ingest, preview, and download 360-degree product shots. Users can view their images from all angles directly within Aprimo.
Product Content Localization
Our DAM system enables users to organize and track different brands, descriptions, and combinations of product content by region and/or language. The capabilities of our digital asset management software simplify the complexity of creating, delivering, and managing the lifecycle of product content on a global scale.
Take the Marketing Quiz to see how we can help improve your digital workflow
Content Distribution
Aprimo’s marketing content DAM has robust capabilities and features that make it easy for your organization to deliver content to the right channels and delivery tools, and then measure how that content is being consumed.
- Brand portal
- Web2Print
- Channel & local marketing
- Content performance analytics
- Content consumption analytics
- Content operations analytics
- BI-powered reporting & dashboards
- REST APIs
- Low-code integration platform
- Connectors
Content Analytics
Aprimo helps organizations understand how users and customers consume content with out of-the-box reporting, data visualization, and embedded BI. Our analytics enable them to combine robust internal data on content resources, budgets, and times with content performance data to better understand ROI.
Brand Portal
Aprimo DAM enables users to easily search, find, and share media assets within the digital DAM system interface. With innovative capabilities that enable DAM admins to skin the UI and highlight specific content in “Spaces,” Aprimo DAM is a single source of truth for brand managers.
Integration Via Aprimo Connect
Aprimo DAM serves as the single source of truth for customer-facing content, easily connecting to other solutions to manage presentation, personalization, and delivery. Aprimo Connect enables any organization to integrate Aprimo DAM into their ecosystem. Find out how.
Looking for more information on the benefits of a digital asset management platform?
Learn How Aprimo DAM can Transform Your Enterprise
Get Started with Aprimo’s Digital Asset Management System
See how our digital DAM platform can provide the technology solutions you need to manage content resources, operations, & performance to create an optimized brand experience.