Digital Asset Management

Create, manage, and deliver personal experiences

Why Aprimo?

Aprimo Digital Asset Management (DAM) helps enterprises leverage their content to easily deliver personalized and engaging customer experiences at scale. Our solution enables digital asset librarians, marketers, brand/product managers, creatives, and others to manage images, videos, documents, and new rich media assets at every stage of the content lifecycle. Gain control of all your assets with Aprimo DAM to be sure your organization is pushing out the right content at the right time to the right audience.

Digital Asset Management

Create, manage, and deliver personal experiences

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Why Aprimo?

Aprimo Digital Asset Management (DAM) helps enterprises leverage their content to easily deliver personalized and engaging customer experiences at scale. Our solution enables digital asset librarians, marketers, brand/product managers, creatives, and others to manage images, videos, documents, and new rich media assets at every stage of the content lifecycle. Gain control of all your assets with Aprimo DAM to be sure your organization is pushing out the right content at the right time to the right audience.

Aprimo was recognized as a leader in the Forrester Wave™: Digital Asset Management for Customer Experience, Q2 2018

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Key Benefits

Agile Customer Experiences

Deliver engaging experiences with an increased speed to market with Aprimo DAM by streamlining review cycles and improving collaboration.

Global Repository, Local Variations

Aprimo DAM is a scalable, central, content-agnostic enterprise repository that can manage images, product information, videos, creative files, text, and more. It also allows for localized content variations, such as channels or languages.

Content Insights

Know how your content is being used and how it’s performing in-market with Aprimo DAM’s integrated analytics to ultimately unlock to the potential to create content ROI.

Asset Management

Aprimo supports all marketing and customer experience content, enabling enterprises to easily manage it based on their specific business needs. Aprimo DAM supports all commonly used file types and can be easily configured to support emerging file types.

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  • Aprimo DAM enables  users to tag, store, and preview within the application without having to download them. Users then can immediately download the best image based on the intended channel.

  • Aprimo DAM offers integrations with leading creative solutions so creative professionals can edit, check in and check out new versions of in-process creative files without leaving their preferred tools.

  • Aprimo DAM enables users to tag, store, preview, and clip videos within the DAM UI. Our solution has many specific features to enable more effective management of video, such as transcoding to streamline downloads, AI-driven speech-to-text transcription, and light video editing.

  • Aprimo DAM  supports some of the most common file type extensions of emerging content, such as 3D objects. For uncommon or custom-built files, Aprimo allows them to add a 2D preview image for easy identification and download.

  • Aprimo DAM supports all text file types, offering the ability to natively create, edit, and manage publishable, text-based marketing content. Aprimo allows organizations to natively create text snippets (such as a company boilerplate) and insert them into text articles. They can easily find where snippets are used, if modifications have been made, and automatically update in-market assets.

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Aprimo DAM enables  users to tag, store, and preview within the application without having to download them. Users then can immediately download the best image based on the intended channel.

Aprimo DAM offers integrations with leading creative solutions so creative professionals can edit, check in and check out new versions of in-process creative files without leaving their preferred tools.

Aprimo DAM enables users to tag, store, preview, and clip videos within the DAM UI. Our solution has many specific features to enable more effective management of video, such as transcoding to streamline downloads, AI-driven speech-to-text transcription, and light video editing.

Aprimo DAM  supports some of the most common file type extensions of emerging content, such as 3D objects. For uncommon or custom-built files, Aprimo allows them to add a 2D preview image for easy identification and download.

Aprimo DAM supports all text file types, offering the ability to natively create, edit, and manage publishable, text-based marketing content. Aprimo allows organizations to natively create text snippets (such as a company boilerplate) and insert them into text articles. They can easily find where snippets are used, if modifications have been made, and automatically update in-market assets.

Download Data Sheet

Content Enrichment

Aprimo DAM enables users to enrich content with tags, metadata, and taxonomy, so users can easily that help users search, find, and leverage approved content. Properly organized and enriched content leads to richer, on-brand customer experiences.

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  • Aprimo DAM enables seamless asset tagging, via capabilities like manually tagging, AI-driven auto-tagging, metadata templates, and speech-to-text transcription. Once content is tagged, Aprimo DAM’s taxonomy capabilities add structure and hierarchy to help better organize assets. Aprimo DAM is unique in that the taxonomy can be changed on the fly without time-consuming redeployments.

  • Aprimo DAM has several capabilities to make navigating and finding assets easy, including enterprise search support, multilingual search support, advanced search options, and configurable filters. It also includes optimization tools so DAM administrators can better manipulate and tune search results.

  • Aprimo DAM enables users to manage complex digital rights for content. It tracks when it was purchased, how it can be used, and for how long. For advanced rights management needs, Aprimo integrates with best-of-breed rights management solution Fadel.

  • Aprimo DAM tracks all asset versions: which ones were used where, what was changed when, and additional versioning use cases such as translated or localized versions. Sharing Capabilities Aprimo enables asset sharing with approved recipients even if they don’t have DAM license. DAM users simply share a link to an asset or collection of assets using the share button.

  • Aprimo supports several languages out-of-the-box, with additional language packs available if needed for niche markets. Regional users can also create and manage local variations of an asset by seamlessly linking localized content versions (e.g. channel-specific, region-specific, language-specific) assets to the global master asset.

Aprimo DAM enables seamless asset tagging, via capabilities like manually tagging, AI-driven auto-tagging, metadata templates, and speech-to-text transcription. Once content is tagged, Aprimo DAM’s taxonomy capabilities add structure and hierarchy to help better organize assets. Aprimo DAM is unique in that the taxonomy can be changed on the fly without time-consuming redeployments.

Aprimo DAM has several capabilities to make navigating and finding assets easy, including enterprise search support, multilingual search support, advanced search options, and configurable filters. It also includes optimization tools so DAM administrators can better manipulate and tune search results.

Aprimo DAM enables users to manage complex digital rights for content. It tracks when it was purchased, how it can be used, and for how long. For advanced rights management needs, Aprimo integrates with best-of-breed rights management solution Fadel.

Aprimo DAM tracks all asset versions: which ones were used where, what was changed when, and additional versioning use cases such as translated or localized versions. Sharing Capabilities Aprimo enables asset sharing with approved recipients even if they don’t have DAM license. DAM users simply share a link to an asset or collection of assets using the share button.

Aprimo supports several languages out-of-the-box, with additional language packs available if needed for niche markets. Regional users can also create and manage local variations of an asset by seamlessly linking localized content versions (e.g. channel-specific, region-specific, language-specific) assets to the global master asset.

Content Collaboration

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  • Aprimo DAM comes with standard, pre-configured content workflows, supporting everything from creative ideation, creative reviews, brand reviews, and eCommerce reviews. Workflows can be as simple as a single ‘review and approve’ task, or  can be configured to be as sophisticated as managing multi-step iterative and parallel workstreams.

  • Aprimo DAM enables users to manage reviews and other actions from a centralized task management window. The task management area ensures that nothing gets missed and users have one place to view all their outstanding work items.

  • Aprimo DAM’s built-in annotation and content mark-up tools enable users to make clear comments and edits directly on assets using features like on-screen text boxes, pen tools, and highlighters. Once they’re done reviewing, reviewers can add chat comments and can cast votes on the asset to determine what happens next to the asset.

  • Aprimo’s content marketing calendar—a single, easy-to-visualize calendar to manage all content activities— makes planning, organizing, and implementing global content strategies easy all year long.

Aprimo DAM comes with standard, pre-configured content workflows, supporting everything from creative ideation, creative reviews, brand reviews, and eCommerce reviews. Workflows can be as simple as a single ‘review and approve’ task, or  can be configured to be as sophisticated as managing multi-step iterative and parallel workstreams.

Aprimo DAM enables users to manage reviews and other actions from a centralized task management window. The task management area ensures that nothing gets missed and users have one place to view all their outstanding work items.

Aprimo DAM’s built-in annotation and content mark-up tools enable users to make clear comments and edits directly on assets using features like on-screen text boxes, pen tools, and highlighters. Once they’re done reviewing, reviewers can add chat comments and can cast votes on the asset to determine what happens next to the asset.

Aprimo’s content marketing calendar—a single, easy-to-visualize calendar to manage all content activities— makes planning, organizing, and implementing global content strategies easy all year long.

Product Experiences

Aprimo DAM enables organizations to manage product-specific content and marketing content—including images, video, emerging, and text articles— for all brands and products in one place.

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  • Aprimo enables eCommerce managers, product managers and merchandisers to enrich product content to create rich product experiences. Powerful content, workflow, editing, and data relationship tools allow these users to collaborate in one space.

  • Aprimo DAM allows users to easily manage product relationships via robust and powerful taxonomy, enabling eCommerce managers and product owners to easily manage large product catalogues across regions, brands, and channels.

  • Aprimo DAM enables users to organize and track different brands, descriptions, and combinations of product content by region and/or language. Our capabilities simplify the complexity of creating, delivering, and managing the lifecycle of product content on a global scale.

Aprimo enables eCommerce managers, product managers and merchandisers to enrich product content to create rich product experiences. Powerful content, workflow, editing, and data relationship tools allow these users to collaborate in one space.

Aprimo DAM allows users to easily manage product relationships via robust and powerful taxonomy, enabling eCommerce managers and product owners to easily manage large product catalogues across regions, brands, and channels.

Aprimo DAM enables users to organize and track different brands, descriptions, and combinations of product content by region and/or language. Our capabilities simplify the complexity of creating, delivering, and managing the lifecycle of product content on a global scale.

Content Distribution & Delivery

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  • Aprimo helps organizations understand how users and customers consume content with out of-the-box reporting, data visualization, and embedded BI. Our analytics enable them to combine robust internal data on content resources, budgets, and times with content performance data to better understand ROI.

  • Aprimo DAM enables users to easily search, find, and share assets within the DAM interface. With innovative capabilities that enable DAM admins to skin the UI and highlight specific content in “Spaces,” Aprimo DAM is a single source of truth for brand managers.

  • Aprimo DAM serves as the single source of truth for customer-facing content, easily connecting to other solutions to manage presentation, personalization, and delivery. Aprimo Connect enables any organization to integrate Aprimo DAM into their ecosystem, with its wide array of connectors, open framework on low-code integration platforms, and robust, documented APIs.

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Aprimo helps organizations understand how users and customers consume content with out of-the-box reporting, data visualization, and embedded BI. Our analytics enable them to combine robust internal data on content resources, budgets, and times with content performance data to better understand ROI.

Aprimo DAM enables users to easily search, find, and share assets within the DAM interface. With innovative capabilities that enable DAM admins to skin the UI and highlight specific content in “Spaces,” Aprimo DAM is a single source of truth for brand managers.

Aprimo DAM serves as the single source of truth for customer-facing content, easily connecting to other solutions to manage presentation, personalization, and delivery. Aprimo Connect enables any organization to integrate Aprimo DAM into their ecosystem, with its wide array of connectors, open framework on low-code integration platforms, and robust, documented APIs.

Learn More

Trusted by the Clients

It's a state-of-the-art system that's scalable and flexible. For our fundraising success, it's crucial to have. We'd be lost without it."

Ute Henning, Collaboration and Communications Advisor | SOS Children's Villages

"Our investment in Aprimo means having a one-stop shop that all users can easily access to locate what they need. The self-service and ease of use has made it invaluable to us."

Amber Penland, System Administrator, | Meyer Corp.

By activating Aprimo DAM, Philips achieved its digital transformation to adapt to ever-changing customer touch points and personally engage with its customer base."

Phillips digital transformation team | Phillips

Aprimo Digital Asset Management Brochure

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Learn More about Aprimo DAM

Success Story: Philips
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The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018
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E-Book: Managing Digital Assets in an Increasingly Distributed World
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