Leading Digital Asset Management System
Manage your Content Creation and Digital Brand Experience
The Aprimo DAM platform is more than just a place to store brand assets. It enables teams to collaborate with internal and external parties on the creation and approval of digital content, and better manage content lifecycle, increase velocity, and improve speed to market.
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The Aprimo Digital Asset Management (DAM) System Makes Enterprises More Efficient
Need a better way to manage your content?
Global Repository, Local Variations
Scalable and central, while allowing for localized content variations, such as channels or languages. Simplify complex, omni-channel marketing challenges with a single system of record to ensure brand consistency.
Any Asset Type
Aprimo DAM is a scalable, central, content-agnostic enterprise repository that can manage images, product information, videos, creative media files, text, and more.
Content Insights
Know how your content is being used and how it’s performing in-market with Aprimo DAM’s integrated analytics to ultimately unlock to the potential to create content ROI.
Content Lifecycle
Support for the entire content lifecycle, from creation to management to distribution. We give marketers and creatives an advantage that includes increased innovation, faster implementation, scalability to match business growth, and a significantly lower total cost of ownership.
Share Content Throughout the Organization
Enable global marketing, commerce, and sales easy access to only approved, on-brand content. Give agencies and channel partners easy access to digital files.
Flexible Architecture DAM Solution
Enable faster integration with Aprimo Connect via pre-built connectors and low-code integration options. Aprimo SaaS solution provides unparalleled scalability, reliability, and lower total cost of ownership.
Invaluable to us
“Our investment in Aprimo means having a one-stop shop that all users can easily access to locate what they need. The self-service and ease of use has made it invaluable to us.”
- Amber Penland, System Administrator, Meyer Corp.
Digital Asset Management Software
Aprimo supports all marketing and customer experience content, enabling enterprises to easily manage it based on their specific business needs. Aprimo DAM supports all commonly used file formats and can be easily configured to support emerging file types.
- Asset upload and versioning
- Asset download and sharing
- All content types supported
- Search and filtering
- AI-driven auto-tagging
- Flexible metadata & taxonomy support
- Archiving
- Role-based permissions
Images, Videos, & Text
Aprimo Digital Asset Management solutions enables users to tag, store, and preview content within the application without having to download them. Users then can immediately download the best image based on the intended channel.
Creative Files
Aprimo DAM offers integrations with leading creative solutions, such as Adobe® Creative Cloud®, enabling professionals to edit files without leaving their preferred design tool.
Emerging Content
Aprimo DAM supports some of the most common file type extensions of emerging content, such as 3D objects, 360-degree product views and CGI renderings. For uncommon or custom-built files, Aprimo allows users to add a 2D preview image for easy identification, download, and distribution.
Many of the World’s Leading Companies see the benefits of DAM Software by Aprimo
20 terabytes of assets managed
€65-75 increase from donors that received new assets
2-month (30%) reduction in time to market
Enriched Content & Experiences
Aprimo DAM enables users to enrich content with tags, metadata, and taxonomy, so users can easily search, find, and leverage approved content. Properly organized and enriched content leads to richer, on-brand customer experiences.
- AI-driven tagging
- Flexible, on-the-fly taxonomy
- Content expiration
- Watermarking
- Multi-lingual support
- Parent-child content relationships
- Version control
- On-the-fly content renditions
Search
Aprimo DAM has several capabilities to make navigating and finding assets easy, including enterprise search support, multilingual search support, advanced search options, and configurable filters. It also includes optimization tools so DAM administrators can better manipulate and tune search results.
Version Control
Aprimo DAM tracks all asset versions: which ones were used where, what was changed when, and additional versioning use cases such as translated or localized versions. Sharing Capabilities Aprimo enables asset sharing with approved recipients even if they don’t have DAM license, with the click of a button.
Digital Rights Management
Aprimo DAM enables users to manage complex digital rights for content. It tracks when it was purchased, how it can be used, and for how long. For advanced rights management needs, Aprimo integrates with best-of-breed rights management solution Fadel.
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Content Collaboration
Making high-impact content takes a lot of internal coordination. Aprimo DAM makes it easy to insert teams into automated workflows, let individuals manage tasks, and leverage powerful annotation tools that ensure clear and effective communication.
- Configurable, agile content workflows
- Task inbox, notifications, and reminders
- Annotations and collaborative markup
- Reviews and approvals
- Side-by-side view of content versions
- Automatic timeline creation
- Smart resource management
- Content calendars
Content Workflow
Aprimo DAM comes with standard, pre-configured content workflows, supporting everything from creative ideation, creative reviews, brand reviews, and eCommerce reviews. Workflows can be as simple as a single ‘review and approve’ task, or can be configured to be as sophisticated as managing multi-step iterative and parallel workstreams.
Task Management & Calendars
Aprimo DAM enables users to manage reviews and other actions from a centralized task management window. The task management calendar ensures that nothing gets missed and users have one place to view all their outstanding work items making it easy to manage all content activities.
Annotations, Reviews & Approvals
Aprimo DAM’s built-in annotation and content mark-up tools enable users to make clear comments and edits directly on assets using features like on-screen text boxes, pen tools, and highlighters. Once they’re done reviewing, reviewers can add chat comments and can cast votes on the asset to determine what happens next to the asset.
Digital Transformation Achieved
“By activating Aprimo DAM, Philips achieved its digital transformation to adapt to ever-changing customer touch points and personally engage with its customer base.”
- Philips Digital Transformation Team, Philips
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Content Distribution
Aprimo DAM has robust capabilities and features that make it easy for your organization to deliver content to the right channels and delivery tools, and then measure how that content is being consumed.
- Brand portal
- Web2Print
- Channel & local marketing
- Content performance analytics
- Content consumption analytics
- Content operations analytics
- BI-powered reporting & dashboards
- REST APIs
- Low-code integration platform
- Connectors
Content Analytics
Aprimo helps organizations understand how users and customers consume content with out of-the-box reporting, data visualization, and embedded BI. Our analytics enable them to combine robust internal data on content resources, budgets, and times with content performance data to better understand ROI.
Brand Portal
Aprimo DAM enables users to easily search, find, and share media assets within the DAM interface. With innovative capabilities that enable DAM admins to skin the UI and highlight specific content in “Spaces,” Aprimo DAM is a single source of truth for brand managers.
Integration Via Aprimo Connect
Aprimo DAM serves as the single source of truth for customer-facing content, easily connecting to other solutions to manage presentation, personalization, and delivery. Aprimo Connect enables any organization to integrate Aprimo DAM into their ecosystem. Find out how.
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Product Content Management
Aprimo DAM enables organizations to manage product-specific content and marketing content—including images, video, emerging, and text articles— for all brands and products in one place.
- PIM for product content management
- Configurable product structures
- Product content localization
- Product relationships and groupings
- Configurable product inheritance
- Integration to PIM solutions for master data management
- Support emerging product content like 3D and 360 views
PIM For Product Experience
Aprimo enables eCommerce managers, product managers and merchandisers to enrich product content to create rich product experiences. Powerful content, workflow, editing, and data relationship tools allow these users to collaborate in one space.
3D AND 360 PRODUCT CONTENT
Aprimo DAM allows user to ingest, preview, and download 360-degree product shots. Users can view their images from all angles directly within Aprimo.
Product Content Localization
Aprimo DAM enables users to organize and track different brands, descriptions, and combinations of product content by region and/or language. Our capabilities simplify the complexity of creating, delivering, and managing the lifecycle of product content on a global scale.