Digital Asset Management Software
Create, Manage, and Deliver On-Brand Customer Experiences Fast
Aprimo Digital Asset Management (DAM) is how enterprises can manage content planning, creation, and distribution all in one place. Create better, personalized content your customers demand, and get it to market faster.
Use automatic tagging to enrich content or set content expiration dates for easy management. This enterprise digital asset management software makes content management and brand management simpler for teams with easy-to-use tools to organize, share, track, and maintain all of your company’s repositories of media assets and digital files.
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What Makes Aprimo DAM Software Different
Manage Planning Through Distribution
Optimize the content lifecycle—content planning, creation, and distribution—all in one place.
Ensure Content Is on Brand
Govern user access and asset expiration so every campaign is buttoned-up.
All of Your Assets, Organized and Searchable
Store content in a single place to easily find, localize, and share.
Support All Content Types
Every content type you can imagine—text-based to 4K—organized and easy to find.
Keep Using the Tools You Love
Powerful integrations with Salesforce, Adobe, and Slack make work simpler.
Siloed No More
Break down departmental silos with top-tier collaboration tools.
The Benefits of a SaaS Content Operations Solution
Unleash the power of digital content with Aprimo SaaS Content Operations. With Aprimo’s powerful Digital Asset Management and Work Management capabilities, your enterprise will take content operations to the next level.
DAM software features give you the ability to:
Invaluable to us
“Our investment in Aprimo means having a one-stop shop that all users can easily access to locate what they need. The self-service and ease of use has made it invaluable to us.”
- Amber Penland, System Administrator, Meyer Corp.
Balance Agility and Compliance
Aprimo’s top digital asset management software enables users to enrich content with tags, metadata, and taxonomy, so users can easily search, find, use—and reuse—approved content.
- AI-powered auto-tagging
- Flexible, business-specific taxonomy
- Agile, ad hoc, or hybrid methods
- Prepare content for regulatory submissions
Contextual User Experience
Aprimo’s contextual user experience allows companies to create custom content types for their assets, so users only see the asset information that they need to based on their business use case.
Text Articles
Natively create, search, browse, and manage text articles in Aprimo that can be tailored and reused in any format (like snippets, articles, and documents) across channels. Users can also easily update legal disclaimers and reference materials.
Emerging Content
The Aprimo DAM system supports some of the most common file type extensions of emerging content asset software, such as 3D objects, 360-degree product views and CGI renderings. For uncommon or custom-built files, Aprimo allows users to add a 2D preview image for easy identification, download, and distribution.
Many of the World’s Leading Companies See the Benefits of Aprimo DAM
20 terabytes of assets managed
€65-75 increase from donors that received new assets
2-month (30%) reduction in time to market
Improve Time to Market and Innovation
Get personalized customer experiences to market faster than ever with Aprimo’s multi-tenant SaaS solution approach to content operations. With Aprimo’s cloud-based infrastructure, you can take advantage of the many innovative capabilities of digital asset management software to help ensure brand consistency and to support business growth across different regions.
- Autoscaling cloud infrastructure
- Weekly product updates—at no cost
- Performance at scale, across functions
- Stay on-brand and deliver content quickly
Asset Search
The Aprimo DAM solution has several capabilities to make navigating and finding assets easy, including enterprise search support, multilingual search support, advanced search options, and configurable filters. It also includes optimization tools so DAM software administrators can better manipulate and tune search results.
Version Control & SHARING CAPABILITIES
Aprimo DAM tracks all asset versions: which ones were used where, what was changed when, and additional versioning use cases such as translated or localized versions. Aprimo also enables asset sharing with approved recipients – even if they don’t have DAM license – with the click of a button.
Digital Rights Management
Our cloud based digital asset management system enables users to manage complex digital rights for content. It tracks when it was purchased, how it can be used, and for how long. For advanced rights management needs, Aprimo integrates with best-of-breed rights management solution Fadel.
Take a DAM Product Tour – See Aprimo In Action
Eliminate the Work About Work
Aprimo’s AI-centric digital asset management software can be used across different teams to help reduce work redundancies. Use artificial intelligence that can learn your business’s specific context to eliminate low-value content governance work and help marketing teams concentrate on their core tasks and responsibilities.
- Automate content expiration
- Proprietary AI learns your specific use cases
- Govern user access to assets
Content Workflow
Aprimo’s content DAM comes with standard, pre-configured content workflows, supporting everything from creative ideation, creative reviews, brand reviews, and eCommerce reviews. Workflows can be as simple as a single ‘review and approve’ task, or can be configured to be as sophisticated as managing multi-step iterative and parallel workstreams.
Task Management & Calendars
Our DAM system enables users to manage reviews and other actions from a centralized task management window. The task management calendar ensures that nothing gets missed and users have one place to view all their outstanding work items making it easy to manage all content activities.
Annotations, Reviews & Approvals
Aprimo’s built-in annotation and content-markup capabilities enable users to provide feedback, edits, and even vote directly on assets. Content reviewers can also highlight claims made on assets and add any supporting reference material to the DAM.
What Is Modular Content?
Learn how embracing modular content will help you get the most value from the exceptional experiences your team creates by effectively, efficiently, and strategically reusing it.
Support All Content Types
Manage all digital content types and branded assets safely in an experience that is optimized to the business use case of each piece of content.
- All content types—from text to 4K video
- Assign business use case to assets
- Manage it all in a single place
- Supports creative files like InDesign or Illustrator
PIM For Product Experience
Aprimo enables eCommerce managers, product managers and merchandisers to enrich product content to create rich product experiences. Powerful content, workflow, editing, and data relationship tools allow these users to collaborate in one space.
3D AND 360 PRODUCT CONTENT
Aprimo DAM allows user to ingest, preview, and download 360-degree product shots. Users can view their images from all angles directly within Aprimo.
Product Content Localization
Our digital asset management software enables users to organize and track different brands, descriptions, and combinations of product content by region and/or language. The capabilities of our digital asset management software simplify the complexity of creating, delivering, and managing the lifecycle of product content on a global scale.
Content and Campaign Insights
Provide insights on resources teams expended to create content—and understand whether that effort paid off.
- Full view of time, resources, and money that go into content
- Combine content performance and effort data
- Business intelligence dashboards display data
- Measure true return on effort (ROE)
Content Analytics
Aprimo helps organizations understand how users and customers consume content with out of-the-box reporting, data visualization, and embedded BI. Our analytics enable them to combine robust internal data on content resources, budgets, and times with content performance data to better understand ROI.
External Engagement
Track where and how assets have been used in-market so you can truly measure the performance of the content you published in different campaigns and channels.
Integration Via Aprimo Connect
Aprimo DAM serves as the single source of truth for customer-facing content, easily connecting to other solutions to manage presentation, personalization, and delivery. Aprimo Connect enables any organization to integrate Aprimo DAM into their content management system ecosystem. Find out how.
Looking for more information on the benefits of a digital asset management platform?
Manage the Entire Content Lifecycle
Content management has never been easier. Manage content planning, creation, and distribution—what we call the Content Lifecycle—in one DAM platform.
- Break down department silos
- Localize, replace, and refresh content easily
- See everything in flight and in market
- Consolidate many tools into one DAM
They’re number one in the category. Very powerful tool for DAM.
Senior Traffic Manager | Brand + Creative, Services Industry
See More on Gartner Peer Insights
See More on Gartner Peer Insights
Aprimo’s SaaS Content Operations Solution Gets Personalized Customer Experiences to Market Faster
Fast-track your ability to create, manage, and share exceptional experiences. Gain complete insight into your content operations abilities so you can do all of your content marketing more effectively. Plan campaigns, create them, prioritize resources, organize assets, govern user access, and obtain in-depth campaign performance data—and integrate your favorite tools like Adobe Creative Cloud, Slack, and Salesforce. Deliver impactful customer experiences across your enterprise with marketing operations software that puts you in complete control.
Learn more about what sets Aprimo apart from other marketing resource management and digital asset management solutions.
Learn How Aprimo DAM can Transform Your Enterprise Digital Asset Management
Get Started with Aprimo’s Digital Asset Management Software
See how our cloud based DAM system can provide the technology solutions you need to manage content resources, operations, & performance to create an optimized brand experience.