Aprimo Named a Leader in 2019 Forrester Wave for Digital Asset Management.

Digital Asset Management Software

Create, Manage, and Deliver On-Brand Customer Experiences Faster with our Centralized Digital Asset Management Platform

Aprimo Digital Asset Management (DAM) is how enterprises can manage content planning, creation, and distribution all in one place. Create better, personalized content your customers demand, and get it to market faster.

Use automatic tagging to enrich content or set content expiration dates for easy management. This enterprise digital asset management software makes content management and brand management simpler for teams with easy-to-use tools to organize, share, track, and maintain all of your company’s repositories of media assets and digital files.

Take a 10-Minute Tour of DAM

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What Makes Aprimo DAM Software Different

Manage Planning Through Distribution

Optimize the content lifecycle—content planning, creation, and distribution—all in one place.

Ensure Content Is on Brand

Govern user access and asset expiration so every campaign is buttoned-up.

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All of Your Assets, Organized and Searchable

Store content in a single place to easily find, localize, and share.

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Support All Content Types

Every content type you can imagine—text-based to 4K—organized and easy to find.

Faster to Market - Retail

Keep Using the Tools You Love

Powerful integrations with Salesforce, Adobe, and Slack make work simpler.


Siloed No More

Break down departmental silos with top-tier collaboration tools.

Aprimo’s DAM Solution is recognized as a Leader in the Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019

The Benefits of a SaaS Content Operations Solution

Unleash the power of digital content with Aprimo SaaS Content Operations. With Aprimo’s powerful Digital Asset Management and Work Management capabilities, your enterprise will take content operations to the next level.

DAM software features give you the ability to:

Invaluable to us

“Our investment in Aprimo means having a one-stop shop that all users can easily access to locate what they need. The self-service and ease of use has made it invaluable to us.”

- Amber Penland, System Administrator, Meyer Corp.

Many of the World’s Leading Companies See the Benefits of Aprimo DAM Products

Read some of our customer successes

Ubisoft logo, black - Aprimo DAM and MRM Success Story

20 terabytes of assets managed

SOS Childrens Villages logo, black - Aprimo DAM and MRM Success Story

€65-75 increase from donors that received new assets

Meyers Corporation logo, black - Aprimo DAM and MRM Success Story

2-month (30%) reduction in time to market

Take a DAM Product Tour – See Aprimo In Action

What Is Modular Content?

Learn how embracing modular content will help you get the most value from the exceptional experiences your team creates by effectively, efficiently, and strategically reusing it.

Looking for Additional Information on the Benefits of a Digital Asset Management Platform?



Aprimo’s SaaS Content Operations Solution Gets Personalized Customer Experiences to Market Faster

How can you optimize the content lifecycle?

Fast-track your ability to create, manage, and share exceptional experiences. Gain complete insight into your content operations abilities so you can do all of your content marketing more effectively. Plan campaigns, create them, prioritize resources, organize assets, govern user access, and obtain in-depth campaign performance data—and integrate your favorite tools like Adobe Creative Cloud, Slack, and Salesforce. Deliver impactful customer experiences across your enterprise with marketing operations software that puts you in complete control.

Learn more about what sets Aprimo apart from other marketing resource management and digital asset management solutions.

Take the Self Assessment

Learn How Aprimo DAM can Transform Your Enterprise Digital Asset Management

Get Started with Aprimo’s Digital Asset Management Software

See how our cloud based DAM system can provide the technology solutions you need to manage content resources, operations, & performance to create an optimized brand experience.