Aprimo Named a Leader in 2019 Forrester Wave for Digital Asset Management.
Leading Digital Asset Management Software (DAM System)
Centrally Manage your Content Creation and Digital Brand Experience
The Aprimo DAM platform is more than just a place to store brand assets. It enables teams to collaborate with internal and external parties on the creation and approval of digital content, and better manage the content lifecycle, increase velocity, and improve speed to market.Take the Marketing Challenge
Invaluable to us
“Our investment in Aprimo means having a one-stop shop that all users can easily access to locate what they need. The self-service and ease of use has made it invaluable to us.”
Digital Asset Management System
Aprimo supports all marketing and customer experience content, enabling enterprises to easily manage it based on their specific business needs. Aprimo DAM supports all commonly used file formats and can be easily configured to support emerging file types.
- Asset upload and versioning
- Asset download and sharing
- All content types supported
- Search and filtering
- AI-driven auto-tagging
- Flexible metadata & taxonomy support
- Role-based permissions
The Aprimo DAM system supports some of the most common file type extensions of emerging content, such as 3D objects, 360-degree product views and CGI renderings. For uncommon or custom-built files, Aprimo allows users to add a 2D preview image for easy identification, download, and distribution.
20 terabytes of assets managed
€65-75 increase from donors that received new assets
2-month (30%) reduction in time to market
Enriched Content & Experiences
Aprimo DAM enables users to enrich content with tags, metadata, and taxonomy, so users can easily search, find, and leverage approved content. Properly organized and enriched content leads to richer, on-brand customer experiences—and greatly improves digital content management.
- AI-driven tagging
- Flexible, on-the-fly taxonomy
- Content expiration
- Multi-lingual support
- Parent-child content relationships
- Version control
- On-the-fly content renditions
The Aprimo DAM has several capabilities to make navigating and finding assets easy, including enterprise search support, multilingual search support, advanced search options, and configurable filters. It also includes optimization tools so DAM system administrators can better manipulate and tune search results.
Aprimo DAM tracks all asset versions: which ones were used where, what was changed when, and additional versioning use cases such as translated or localized versions. Sharing Capabilities Aprimo enables asset sharing with approved recipients even if they don’t have DAM license, with the click of a button.
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Making high-impact content takes a lot of internal coordination. Aprimo DAM makes it easy to insert teams into automated workflows, let individuals manage tasks, and leverage powerful annotation tools that ensure clear and effective communication.
- Configurable, agile content workflows
- Task inbox, notifications, and reminders
- Annotations and collaborative markup
- Reviews and approvals
- Side-by-side view of content versions
- Automatic timeline creation
- Smart resource management
- Content calendars
Aprimo’s content DAM comes with standard, pre-configured content workflows, supporting everything from creative ideation, creative reviews, brand reviews, and eCommerce reviews. Workflows can be as simple as a single ‘review and approve’ task, or can be configured to be as sophisticated as managing multi-step iterative and parallel workstreams.
Task Management & Calendars
Our DAM system enables users to manage reviews and other actions from a centralized task management window. The task management calendar ensures that nothing gets missed and users have one place to view all their outstanding work items making it easy to manage all content activities.
Annotations, Reviews & Approvals
Aprimo DAM’s built-in annotation and content mark-up tools enable users to make clear comments and edits directly on assets using features like on-screen text boxes, pen tools, and highlighters. Once they’re done reviewing, reviewers can add chat comments and can cast votes on the asset to determine what happens next to the asset.
Storing content is just the start! Be a hero to your creative teams.
Product Content Management
Aprimo DAM enables organizations to manage product-specific content and marketing content—including images, video, emerging, and text articles— for all brands and products in one place.
- PIM for product content management
- Configurable product structures
- Product content localization
- Product relationships and groupings
- Configurable product inheritance
- Integration to PIM solutions for master data management
- Support emerging product content like 3D and 360 views
Product Content Localization
Our DAM system enables users to organize and track different brands, descriptions, and combinations of product content by region and/or language. The capabilities of our digital asset management software simplify the complexity of creating, delivering, and managing the lifecycle of product content on a global scale.
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Aprimo’s marketing content DAM has robust capabilities and features that make it easy for your organization to deliver content to the right channels and delivery tools, and then measure how that content is being consumed.
- Brand portal
- Channel & local marketing
- Content performance analytics
- Content consumption analytics
- Content operations analytics
- BI-powered reporting & dashboards
- REST APIs
- Low-code integration platform
Aprimo helps organizations understand how users and customers consume content with out of-the-box reporting, data visualization, and embedded BI. Our analytics enable them to combine robust internal data on content resources, budgets, and times with content performance data to better understand ROI.
Integration Via Aprimo Connect
Aprimo DAM serves as the single source of truth for customer-facing content, easily connecting to other solutions to manage presentation, personalization, and delivery. Aprimo Connect enables any organization to integrate Aprimo DAM into their ecosystem. Find out how.
Get Started with Aprimo’s Digital Asset Management System
See how our digital DAM platform can provide the technology solutions you need to manage content resources, operations, & performance to create an optimized brand experience.