Enterprise Digital Asset Management Software
Aprimo’s DAM System Allows You to Centrally Manage Your Content Creation and Digital Brand Experience
The Aprimo DAM platform is more than just a place to store brand assets. It enables teams to collaborate on the creation and approval of digital content, and better manage the content lifecycle, increase velocity, and improve speed to market.
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What You Gain With an Enterprise DAM
An enterprise digital asset management solution supercharges your content operations.
With an enterprise DAM, you can:
The Right Vendor Makes The Difference
Working with Aprimo has been a pleasure. We met a bunch of committed staff really willing to make our solution work and to help get the most out of it. The development cycles are short and are continuously going into the direction we need. Makes it easy to tick off our own clients’ ideas from their wish lists.
Communications And Collaboration Advisor, Services Industry
See More on Gartner Peer Insights
See More on Gartner Peer Insights
What Makes Aprimo DAM Different
Do Less Work About Work
Automate low-value project management and content governance tasks to refocus on work that matters most.
Manage Planning Through Distribution
Optimize the content lifecycle—content planning, creation, and distribution—all in one place.
Support All Content Types
Every content type you can imagine—text-based to 4K—organized and easy to find.
Turn Insights Into Action
See deep insights into how every piece of content performs.
Work With Agility
Create better content faster without sacrificing compliance.
Get to Market and Innovate Faster
Power your content operations without long, costly technical involvement.
Invaluable to us
“Our investment in Aprimo means having a one-stop shop that all users can easily access to locate what they need. The self-service and ease of use has made it invaluable to us.”
- Amber Penland, System Administrator, Meyer Corp.
Manage Content In Any Format With Ease
Aprimo supports all marketing and customer experience content, enabling enterprises to easily manage it based on their specific business needs. Aprimo DAM (Digital Asset Management) supports all commonly used file formats and can be easily configured to support emerging file types.
- Asset upload and versioning
- Asset download and sharing
- All content types supported
- Search and filtering
- AI-driven auto-tagging
- Flexible metadata & taxonomy support
- Archiving
- Role-based permissions
Contextual User Experience
Aprimo’s contextual user experience allows companies to create custom content types for their assets, so users only see the asset information that they need to based on their business use case.
Text Articles
Natively create, search, browse, and manage text articles in Aprimo that can be tailored and reused in any format (like snippets, articles, and documents) across channels. Users can also easily update legal disclaimers and reference materials.
Emerging Content
The Aprimo DAM system supports some of the most common file type extensions of emerging content asset software, such as 3D objects, 360-degree product views and CGI renderings. For uncommon or custom-built files, Aprimo allows users to add a 2D preview image for easy identification, download, and distribution.
Many of the World’s Leading Companies See the Benefits of Aprimo DAM
20 terabytes of assets managed
€65-75 increase from donors that received new assets
2-month (30%) reduction in time to market
Tag, Sort, Find, and Manage Content
Aprimo Digital Asset Management software enables users to enrich content with tags, metadata, and taxonomy, so users can easily search, find, and leverage approved content. Properly organized and enriched content leads to richer, on-brand customer experiences—and greatly improves digital content management.
- AI-driven tagging
- Flexible, on-the-fly taxonomy
- Content expiration
- Watermarking
- Multi-lingual support
- Parent-child content relationships
- Version control
- On-the-fly content renditions
Asset Search
The Aprimo DAM solution has several capabilities to make navigating and finding assets easy, including enterprise search support, multilingual search support, advanced search options, and configurable filters. It also includes optimization tools so DAM software administrators can better manipulate and tune search results.
Version Control & SHARING CAPABILITIES
Aprimo DAM tracks all asset versions: which ones were used where, what was changed when, and additional versioning use cases such as translated or localized versions. Aprimo also enables asset sharing with approved recipients – even if they don’t have DAM license – with the click of a button.
Digital Rights Management
Our cloud based digital asset management system enables users to manage complex digital rights for content. It tracks when it was purchased, how it can be used, and for how long. For advanced rights management needs, Aprimo integrates with best-of-breed rights management solution Fadel.
Like what you see? Get more information from our 10 minute interactive DAM software product tour.
Sophisticated And Powerful Tool
Working with Aprimo has always been a positive experience. Our customer service manager is always quick to jump on an issue we experience to ensure a speedy resolution. I love how customizable the system is. I can really tailor it to meet the needs of all my various users and their individual requirements.
Manager, Aprimo DAM/Digital Asset Manage, Retail Industry
See More on Gartner Peer Insights
See More on Gartner Peer Insights
Collaborate with Internal and External Teams
Making high-impact content takes a lot of internal coordination. Aprimo DAM makes it easy to insert teams into automated workflows, let individuals manage tasks, and leverage powerful annotation tools that ensure clear and effective communication.
- Content workflows
- Content calendars and resource management
- Content annotations and approvals
- Claims and reference management
Content Workflow
Aprimo’s content DAM comes with standard, pre-configured content workflows, supporting everything from creative ideation, creative reviews, brand reviews, and eCommerce reviews. Workflows can be as simple as a single ‘review and approve’ task, or can be configured to be as sophisticated as managing multi-step iterative and parallel workstreams.
Task Management & Calendars
Our DAM system enables users to manage reviews and other actions from a centralized task management window. The task management calendar ensures that nothing gets missed and users have one place to view all their outstanding work items making it easy to manage all content activities.
Annotations, Reviews & Approvals
Aprimo’s built-in annotation and content-markup capabilities enable users to provide feedback, edits, and even vote directly on assets. Content reviewers can also highlight claims made on assets and add any supporting reference material to the DAM.
Experience Building Blocks
Learn all about how experience building blocks will help you get the most from the content your teams create by effectively, efficiently, and strategically reusing it.
Access Specific Controls for Product Content
Aprimo DAM enables organizations to manage product-specific content and marketing content—including images, video, emerging, and text articles— for all brands and products in one place.
- PIM for product content management
- Configurable product structures
- Product content localization
- Product relationships and groupings
- Configurable product inheritance
- Integration to PIM solutions for master data management
- Support emerging product content like 3D and 360 views
PIM For Product Experience
Aprimo enables eCommerce managers, product managers and merchandisers to enrich product content to create rich product experiences. Powerful content, workflow, editing, and data relationship tools allow these users to collaborate in one space.
3D AND 360 PRODUCT CONTENT
Aprimo DAM allows user to ingest, preview, and download 360-degree product shots. Users can view their images from all angles directly within Aprimo.
Product Content Localization
Our digital asset management software enables users to organize and track different brands, descriptions, and combinations of product content by region and/or language. The capabilities of our digital asset management software simplify the complexity of creating, delivering, and managing the lifecycle of product content on a global scale.
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Distribute Content Consistently Across Channels
Aprimo’s marketing content DAM has robust capabilities and features that make it easy for your organization to deliver content to the right channels and delivery tools, and then measure how that content is being consumed.
- Brand portal
- Web2Print
- Channel & local marketing
- Content performance analytics
- Content consumption analytics
- Content operations analytics
- BI-powered reporting & dashboards
- REST APIs
- Low-code integration platform
- Connectors
Content Analytics
Aprimo helps organizations understand how users and customers consume content with out of-the-box reporting, data visualization, and embedded BI. Our analytics enable them to combine robust internal data on content resources, budgets, and times with content performance data to better understand ROI.
Brand Portal
Aprimo DAM enables users to easily search, find, and share media assets within the digital DAM system interface. With innovative capabilities that enable DAM admins to skin the UI and highlight specific content in “Spaces,” Aprimo DAM is a single source of truth for brand managers.
Integration Via Aprimo Connect
Aprimo DAM serves as the single source of truth for customer-facing content, easily connecting to other solutions to manage presentation, personalization, and delivery. Aprimo Connect enables any organization to integrate Aprimo DAM into their content management system ecosystem. Find out how.
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Learn How Aprimo DAM can Transform Your Enterprise Digital Asset Management
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