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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Plan & Spend

Measure and optimize marketing spend and performance


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The Forrester Wave™: Digital Asset Management Systems, Q1 2024

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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

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Salesforce Connector for Einstein Content Selection

Solution Brief

Scale Personalization Content

The Salesforce Connector for Einstein Content Selection enables marketing teams to execute highly personalized campaigns that leverage the best content for an individual from all the available content in Aprimo Digital Asset Management.

  • Create Hyper-Personalized Interactions - Expand the ability of Einstein to power personalized customer segments, journeys, and channels with  metadata enriched content.
  • Get More Value From Your Content - Efficiently create and then enable Einstein to use and reuse content across the customer experience, making customer engagement easier, more effective, and cheaper.
  • Deliver Consistent, Rich Brand Experience - Ensure Einstein selects only upto-date, brand-consistent content that will amplify your message and maximize your marketing efforts.


Automatically sync assets in Aprimo DAM with Salesforce


Here’s How It Works

Manage All Content in Aprimo

Create, store, and manage all metadata-enriched campaign content in Aprimo Digital Asset Management, a company-wide single source of truth for your content.


Create and Curate Assets

Collect enriched content that Einstein will add to email campaigns. Personalize every campaign with relevant, resonant content.


Aprimo Pushes Assets to Einstein

Send metadata-enriched content directly to Einstein to easily automate personalization and see stronger return on investment.


Visit the Aprimo Marketplace to learn more about the Salesforce connectors.


Salesforce AppExchange



See how Aprimo can help you unleash the power of content.


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