Webcast with Dolby: How Genius Brands Are Creating Their Experience-Driven Marketing Organizations

Digitally Transform Content Operations

Digital Asset Management and Work Management for marketing, digital, and CX teams

Aprimo lets you streamline and orchestrate all the planning, work, content, and insights required to deliver exceptional customer experiences faster.

Explore the Aprimo Platform
Take a 10-Minute Product Tour
Gartner Peer Insights

Gartner Peer Insights Results

Gartner Peer Insights 5 Star Rating


Working with Aprimo has been a pleasure. We met a bunch of committed staff really willing to make our solution work and to help get the most out of it. The development cycles are short and are continuously going into the direction we need. Makes it easy to tick off our own clients’ ideas from their wish lists.

-Communications And Collaboration Advisor, Services Industry

See More on Gartner Peer Insights

Gartner Peer Insights 5 Star Rating


Working with Aprimo has always been a positive experience. Our customer service manager is always quick to jump on an issue we experience to ensure a speedy resolution. I love how customizable the system is. I can really tailor it to meet the needs of all my various users and their individual requirements.

-Manager, Aprimo DAM/Digital Asset Manage, Retail Industry

See More on Gartner Peer Insights

Gartner Peer Insights 5 Star Rating


Aprimo is not only the best productivity management system for our needs, but as a company, we have always felt valued as a partner and not just another contract. The customer support is top notch.

-Marketing Applications and Data Services

See More on Gartner Peer Insights

Revolutionizing MRM and DAM Systems

Forrester has named Aprimo a leader in Digital Asset Management, and Marketing Resource Management.

Get the Forrester DAM Wave™ Report
Check Out the Forrester MRM Wave™ Report

Connect Work and Digital Content Across Your Enterprise

Streamline and govern all your marketing and creative activities with Aprimo’s Experience Command Center. Gain global visibility to simplify your planning & budgeting, and optimize workflows & approval processes. Dive deeper to manage marketing resources, digital content, and media assets of all file types. Then analyze performance, all within one enterprise MRM and DAM platform.

Let’s Connect

Like what you see? Get more information from our 10 Minute Product Tours

Take a 10 minute product tour of Aprimo's DAM

Digital Asset Management Product Tour

See how a disparate marketing team uses Aprimo DAM to streamline and orchestrate all the work in creating, enriching, managing, and delivering the right content, at the right time to ensure an exceptional customer journey.

Take a 10 minute product tour of Aprimo's Work Managemnt solution.

Work Management Product Tour

Watch how Aprimo Productivity Management allows marketing teams to streamline operations to get to market faster than the competition—beginning with planning and resourcing initiatives, through work management, and enrichment of content for delivery into execution channels.

Invaluable to us

“Our investment in Aprimo means having a one-stop shop that all users can easily access to locate what they need. The self-service and ease of use has made it invaluable to us.”

- Amber Penland, System Administrator, Meyer Corp.

Evolve Your Enterprise Marketing System

It’s not a coincidence that 25% of Fortune 100 companies utilize Aprimo’s best-in-class, enterprise MRM software. We help enterprise marketing teams optimize their content, operations, and performance, while saving time and money.
Read some of our Success Stories

ATT logo, teal - Aprimo MRM software success story

Boosted unique campaign activities by 40%

AT&T Success Story

SOS Childrens Villages logo, teal - Aprimo DAM and MRM Success Story

Raised engagement and donations by an average of €75 per donor

SOS Success Story

Logo for Bank of Americaj - BOA

Saved $30 million by eliminating non-aligned campaigns

Bank of America Success Story

Learn & Grow with Aprimo

Explore Aprimo’s Content Library for industry insights, explainer videos, customer success stories and more. See how Aprimo’s MRM software and DAM solutions can evolve your enterprise. Browse resources by your preferred themes, challenges, and products.
Browse the Entire Content Library

Looking for more specific resources and insights?

Take a deeper dive into these marketing topics.

green to teal gradient icon of file folders with a gear in front

What is DAM?

What are the benefits of DAM technology and do you need Digital Asset Management Software?

green to teal gradient icon of a hexagon with dotted lines and points on the corners

What is MRM Software?

What is MRM Software and how can it help you manage resources and activities in real-time?

green to teal gradient icon of a circle with six smaller circles

The Content Lifecycle

Learn how to better manage content creation, workflow, approvals, and asset management – from ideation to distribution.

green to teal gradient icon of a head with two rounded arrows encircling it

Customer Experience

Discover how enterprises can deliver brand consistency in the digital age to win the CX battle.

green to teal gradient icon of sphere with two rounded arrows encircling it

Digital Transformation

Customer experience has changed the marketing landscape forever. Learn how to keep up with the digital future.

green to teal gradient icon of network circles connecting over background circles

Performance & Intelligence

Learn how AI can help you perform marketing activities faster, easier, and more accurately, with modern marketing technology.

Aprimo Supports the Unique Content and Operations Needs of your Role

Let us show you how Aprimo’s Digital Asset Management (DAM) and Marketing Resource Management (MRM) solutions can optimize your digital marketing operations.