Leading Digital Asset Management Software and MRM System

73% Faster to Market with Aprimo’s DAM and Marketing Resource Management Solutions

Aprimo allows you to optimize your marketing processes, brand assets, digital files, and content resources. Enterprise marketers & creatives use Aprimo’s software solutions to create and deliver exceptional customer experiences for the digital future.

Explore the Aprimo Platform

Revolutionizing MRM Systems, DAM Software & TCMA Solutions

Forrester has named Aprimo a leader in Marketing Resource Management, Digital Asset Management, and Through Channel Marketing Automation.

Connect Work and Digital Content Across Your Enterprise

Streamline and govern all your marketing and creative activities with Aprimo’s Experience Command Center. Gain global visibility to simplify your planning & budgeting, and optimize workflows & approval processes. Dive deeper to manage marketing resources, digital content, and media assets of all file types. Then analyze performance, all within one MRM and DAM platform.

Let’s Connect!

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Aprimo Distributed Marketing

The leading through-channel marketing automation platform that enables brands to market to, through and for multiple channels.

Get Started with Distributed Marketing

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Aprimo Campaign

Track, manage and aggregate customer data to generate and segment target customer lists. Deliver consistent content to customers on channels such as email, social media, and other digital channels.

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Like what you see? Get more information from our 10 Minute Product Tour

Invaluable to us

“Our investment in Aprimo means having a one-stop shop that all users can easily access to locate what they need. The self-service and ease of use has made it invaluable to us.”

- Amber Penland, System Administrator, Meyer Corp.

Evolve Your Enterprise Marketing System

It’s not a coincidence that 25% of Fortune 100 companies utilize Aprimo’s best in class MRM platform. We help enterprise marketing teams optimize their content, operations, and performance, while saving time and money.
Read some of our Success Stories!

AT&T logo, teal - Aprimo Success Story

Boosted unique campaign activities by 40%

AT&T Success Story

SOS Children's Villages logo, teal - Aprimo Success Story

Raised engagement and donations by an average of €75 per donor

SOS Success Story

Bank of America logo - Aprimo Success Story

Saved $30 million by eliminating non-aligned campaigns

Bank of America Success Story

Learn & Grow with Aprimo

Explore Aprimo’s Content Library for industry insights, explainer videos, customer success stories and more. See how Aprimo’s MRM software and DAM solutions can evolve your enterprise. Browse resources by your preferred themes, challenges, and products.
Browse the Entire Content library

Looking for more specific resources and insights?

Take a deeper dive into these marketing topics.

What is DAM?

What are the benefits of DAM technology and do you need Digital Asset Management Software?

What is MRM?

What is MRM Software and how can it help you manage resources and activities in real-time?

The Content Lifecycle

Learn how to better manage content creation, workflow, approvals, and asset management – from ideation to distribution.

Customer Experience

Discover how enterprises can deliver brand consistency in the digital age to win the CX battle.

Digital Transformation

Customer experience has changed the marketing landscape forever. Learn how to keep up with the digital future.

Performance & Intelligence

Learn how AI can help you perform marketing activities faster, easier, and more accurately, with modern marketing technology.

Let us show you how Aprimo’s Digital Asset Management (DAM) and Marketing Resource Management (MRM) solutions can optimize your digital marketing operations.