The #1 Digital Asset Management & Content Operations Platform
Simplify Complexity. Empower Creativity.
Centralize your digital assets, automate workflows, and achieve exceptional results with Aprimo’s unmatched functionality, advanced AI, seamless scalability, and the industry’s strongest workflow engine—all in a single, all-inclusive solution.
Aprimo is a Leader in Digital Asset Management & Marketing Work Management
Aprimo’s intelligent digital asset management can “seamlessly source assets and train models into AI+human content creation engines…”
Top marks in Content Security & Authenticity, Flexibility & User Friendliness, and Scalable Asset Management.
Aprimo named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management (DAM) and Marketing Work Management (MWM) Platforms.
Save Time, Optimize Your Assets and Workflows
Centralize Asset Management
Speed Content Discoverability
Streamline Collaboration
Connect Systems
Maximize Asset ROI
Fuel Personalized Experiences with Aprimo’s Integrated Solutions
SMART Digital Asset Management
Central hub for creating, managing, and deploying content across channels
Personalization
Scalable real-time asset decisioning and optimization
Content Intelligence
Develop content strategy with behavioral insights and recommendations
Productivity
Align and collaborate with advanced marketing content workflows
Plan
Align marketing strategy, budgets, and content plans across teams and markets
Spend
Gain visibility into marketing investments and drive performance with financial control
49%
Faster Asset Creation
53%
Reduction in Asset Duplication
73%
Increased Productivity with Aprimo AI
Why Aprimo?
Aprimo offers seamless integration with marketing and creative tools, allowing teams to efficiently manage, collaborate on, and distribute digital content across channels.
With powerful workflows, customizable metadata, and strong security features, Aprimo is ideal for businesses looking to scale their content management while maintaining brand consistency.
Aprimo DAM solves real problems without adding complexity or costs.
Automate Asset Management
Struggling to manage thousands of assets?
Ensure efficient management of every file type with reduced time and effort.
Increase Content Discoverability
Countless hours wasted looking for assets?
Find don’t just search for assets, then personalize and quickly deploy.
Power Digital Experiences
Unable to scale and personalize digital experiences?
Enhance experiences by centralizing and scaling real-time creation and collaboration.
Ensure Brand Safety and Compliance
Off-brand content causing headaches?
Empower teams to experiment and create without limitations.
Improve Lifecycle Management
Poor budgeting and planning impacting ROI?
Improve marketing, enhance planning, collaboration, and decision-making.
Unlock Ecosystem Adaptability
Disconnected systems impacting efficiency?
Maximize connectivity with existing content lifecycle tool and any technology stack.
The Most Interconnected DAM Offering in the Industry
As your company grows and needs change, we make sure your tech stack stays unified and flexible. Powered by Aprimo’s robust API capabilities, our customizable integrations adapt seamlessly across your marketing and operations systems, free from limitations or rigidity.
Connect more, do more. Visit Marketplace
Marketing & Sales
Ecommerce & PIM
CMS & DXP
Social
Analytics & Insights
Compliance
Why Leading Brands Choose Aprimo
