Smart content just got smarter! Aprimo has acquired ADAM Software. Learn more ->

Aprimo frees marketers
to do what they do best –
perform smart marketing.

What we do

We provide a powerful, agile marketing operations platform that delivers a smarter way for CMOs and marketing teams to get more quality campaigns in market - on time and on plan.

The Future of Marketing Research Report from Forbes Insights and Aprimo

Maximize the Return of Your Channel Marketing Investment

Get better results from your channel by recognizing the signs.

Driving Process Efficiency in Planning, Budgeting and Forecasting

A SiriusDecisions report.

Aprimo Appoints New Regional Manager for Australia

7 Takeaways From Aprimo's ADAM Software Buy

Agile Marketing: What’s the Appeal?

Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation

Aprimo brings order to the chaotic world of marketing by automating marketing operations and bringing all marketing activity into view.

Our leading marketing operations platform increases the value of marketing and provides a smarter way to manage the Five Marketing Essentials:

Plan
Align organizations and strategy
More
Spend
Allocate and manage investments
More
Create
Improve content quality and velocity
More
Distribute
Launch local and channel campaigns
More
Perform
Optimize results and experiences
More

Our Platform

Plan & Spend

Align strategies and maximize investments

More
Marketing Productivity

Improve content quality and velocity

More
Distributed Marketing

Accelerate channel performance

More
Campaign

Connect your enterprise marketing data to the cloud

More

Trusted by the World's Leading Brands

Let's Work Together

Ready to take the next step? Let's talk.