Webinar: Going Beyond Personalization in Financial Services

Digital Asset Management for Personalized Customer Experiences at Every Interaction

Digital Asset Management and Work Management Across Functions

Aprimo’s SaaS Digital Asset Management (DAM) and Work Management solutions give your teams the power to create, manage, and share engaging, on-brand customer experiences more efficiently than ever before, in every channel.

Oversee digital content, store different file types and rich media, and collaborate with marketing teams in a single, innovative content operations solution. The Aprimo digital asset management platform is easy to use, so your teams can effectively execute brand management and marketing strategies with no hassle.

Explore Aprimo

Take a 10-Minute Product Tour

Gartner Peer Insights

Gartner Peer Insights Results

Gartner Peer Insights 5 Star Rating


Working with Aprimo has been a pleasure. We met a bunch of committed staff really willing to make our solution work and to help get the most out of it. The development cycles are short and are continuously going into the direction we need. Makes it easy to tick off our own clients’ ideas from their wish lists.

-Communications And Collaboration Advisor, Services Industry

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Gartner Peer Insights 5 Star Rating


Working with Aprimo has always been a positive experience. Our customer service manager is always quick to jump on an issue we experience to ensure a speedy resolution. I love how customizable the system is. I can really tailor it to meet the needs of all my various users and their individual requirements.

-Manager, Aprimo DAM/Digital Asset Manage, Retail Industry

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Gartner Peer Insights 5 Star Rating


Aprimo is not only the best productivity management system for our needs, but as a company, we have always felt valued as a partner and not just another contract. The customer support is top notch.

-Marketing Applications and Data Services

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Get Content to Market Faster and Eliminate Work About Work

Aprimo Digital Asset Management and Work Management tools help you work faster—without sacrificing brand compliance—and produce higher value content for campaigns. In fact, Aprimo is a proven Leader in digital asset management according to Forrester Research, Inc.

Get the Forrester DAM Wave™ Report
Check Out the Forrester MRM Wave™ Report

Our Products

Aprimo helps enterprises everywhere unleash the power of their content. Manage content planning, creation, and distribution all in one place. Store any type of content and media files in a shared repository. Get in-depth insights into how your content performs and what it costs the organization.

Like what you see? Get more information from our 10 Minute Product Tours

Take a 10 minute product tour of Aprimo's DAM

Digital Asset Management Product Tour

See how a disparate marketing team uses Aprimo DAM to streamline and orchestrate all the work in creating, enriching, managing, and delivering the right content, at the right time to ensure an exceptional customer journey.

Take a 10 minute product tour of Aprimo's Work Managemnt solution.

Work Management Product Tour

Watch how Aprimo Productivity Management allows marketing teams to streamline operations to get to market faster than the competition—beginning with planning and resourcing initiatives, through work management, and enrichment of content for delivery into execution channels.

Invaluable to us

“Our investment in Aprimo means having a one-stop shop that all users can easily access to locate what they need. The self-service and ease of use has made it invaluable to us.”

- Amber Penland, System Administrator, Meyer Corp.

Evolve Your Enterprise Content Operations System

It’s no coincidence that 25 of Fortune 100 companies use Aprimo’s enterprise digital asset management and work management solution. Optimize your enterprise’s content operations and more effectively deliver personalized customer experiences—and do it with less.
Read Some Customer Success Stories

ATT logo, teal - Aprimo MRM software success story

Boosted unique campaign activities by 40%

AT&T Success Story

SOS Childrens Villages logo, teal - Aprimo DAM and MRM Success Story

Raised engagement and donations by an average of €75 per donor

SOS Success Story

Logo for Bank of Americaj - BOA

Saved $30 million by eliminating non-aligned campaigns

Bank of America Success Story

Learn & Grow with Aprimo

Explore Aprimo’s Content Library for industry insights, explainer videos, customer success stories and more. See how Aprimo’s MRM software and DAM solutions can evolve your enterprise. Browse resources by your preferred themes, challenges, and products.
Browse the Entire Content Library

Looking for more specific resources and insights?

Take a deeper dive into these marketing topics.

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What is DAM?

What are the benefits of DAM technology and do you need Digital Asset Management Software?

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What is MRM Software?

What is MRM Software and how can it help you manage resources and activities in real-time?

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The Content Lifecycle

Learn how to better manage content creation, workflow, approvals, and asset management – from ideation to distribution.

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Customer Experience

Discover how enterprises can deliver brand consistency in the digital age to win the CX battle.

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Digital Transformation

Customer experience has changed the marketing landscape forever. Learn how to keep up with the digital future.

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Performance & Intelligence

Learn how AI can help you perform marketing activities faster, easier, and more accurately, with modern marketing technology.

Aprimo Supports the Unique Content and Operations Needs of your Role

Ready to see Aprimo in action? Learn how Aprimo Digital Asset Management and Work Management can help you unleash the power of content.