Revolutionizing MRM and DAM Systems & TCMA Solutions
Forrester has named Aprimo a leader in Marketing Resource Management, Digital Asset Management, and Through Channel Marketing Automation.
Digitally Transform Content Operations
Digital Asset Management and Work Management for marketing, digital, and CX teams
Aprimo lets you streamline and orchestrate all the planning, work, content, and insights required to deliver exceptional customer experiences faster.
Explore the Aprimo PlatformX
Connect Work and Digital Content Across Your Enterprise
Streamline and govern all your marketing and creative activities with Aprimo’s Experience Command Center. Gain global visibility to simplify your planning & budgeting, and optimize workflows & approval processes. Dive deeper to manage marketing resources, digital content, and media assets of all file types. Then analyze performance, all within one enterprise MRM and DAM platform.
Aprimo Digital Asset Management
Manage all of your brand assets, digital media, and all your content, throughout each stage of the content lifecycle. Aprimo’s market-leading DAM and MRM system has all the tools you’ll need to get to market faster and with brand consistency.
- Faster access to brand-compliant content in any format
- Find the newest version, with secure permissions and copyrights
- Flexibility to reuse, remix and repurpose digital assets
- Increased efficiency across teams
Aprimo Productivity Management
Work management software tools combined with a content management system allows you to increase visibility and align strategies with business objectives in real-time. Prioritize tasks, streamline collaboration and approval processes. Plus, ensure brand consistency & security with Aprimo’s leading marketing resource management (MRM) solution.
- Get real-time reports and status for all of your team’s projects
- Streamline workflows with agile marketing tools
- Review and approve projects with ease and efficiency
- Increase productivity and execute projects faster
Aprimo Plan & Spend
Budget, allocate, and redistribute funds in real-time and track spend to optimize and manage marketing performance.
- Easily turn strategy into an actionable plan
- Simplify planning and manage marketing spend and performance
- Gain visibility into global spend across all teams
- Optimize investments and prove ROI
Aprimo Distributed Marketing
The leading through-channel marketing automation platform that enables brands to market to, through and for multiple channels.
Aprimo Campaign
Track, manage and aggregate customer data to generate and segment target customer lists. Deliver consistent content to customers on channels such as email, social media, and other digital channels.
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Invaluable to us
“Our investment in Aprimo means having a one-stop shop that all users can easily access to locate what they need. The self-service and ease of use has made it invaluable to us.”
- Amber Penland, System Administrator, Meyer Corp.
Evolve Your Enterprise Marketing System
It’s not a coincidence that 25% of Fortune 100 companies utilize Aprimo’s best-in-class, enterprise MRM software. We help enterprise marketing teams optimize their content, operations, and performance, while saving time and money.
Read some of our Success Stories!
Learn & Grow with Aprimo
Explore Aprimo’s Content Library for industry insights, explainer videos, customer success stories and more. See how Aprimo’s MRM software and DAM solutions can evolve your enterprise. Browse resources by your preferred themes, challenges, and products.
Browse the Entire Content Library
Looking for more specific resources and insights?
Take a deeper dive into these marketing topics.
What is DAM?
What are the benefits of DAM technology and do you need Digital Asset Management Software?
What is MRM Software?
What is MRM Software and how can it help you manage resources and activities in real-time?
The Content Lifecycle
Learn how to better manage content creation, workflow, approvals, and asset management – from ideation to distribution.
Customer Experience
Discover how enterprises can deliver brand consistency in the digital age to win the CX battle.
Digital Transformation
Customer experience has changed the marketing landscape forever. Learn how to keep up with the digital future.
Performance & Intelligence
Learn how AI can help you perform marketing activities faster, easier, and more accurately, with modern marketing technology.