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Technology

The Aprimo Blog: Why Every CMO Needs to Think Like a CFO

Featured Article

Why Every CMO Needs to Think Like a CFO

Marketing had to “get in shape” really quickly in 2020 to adapt to an environment that, while it didn’t change overnight, took only a couple nights to rip up everyone’s carefully crafted plans for the year. So like the rest…

Planning & Performance
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3 Tips for Building a Dashboard Beyond the Science

Your Dam Isn’t Just an Image Library
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Your Dam Isn’t Just an Image Library

AI—More than just another piece of tech
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AI—More than just another piece of tech

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Content Operations: Scaling Personalization

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Creating Objectives and Key Results (OKRs) for Agile Marketing Teams

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Supporting Local Marketers, Build Pipeline | Distributed Marketing

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Where to Start with Agile Marketing Automation

Two Shifts in B2B Digital Marketing to Lead Through the Turns
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Two Shifts in B2B Digital Marketing to Lead Through the Turns

Planning & Performance, Work Management

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