Test drive the best DAM in the business.

Digital Asset Management thumbnail

Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

Productivity Management thumbnail

Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

Plan & Spend thumbnail

Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

Marketplace thumbnail


Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


By industries

Financial Services

Life Sciences


Consumer Goods





The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us
‹ Blogs

DAM in 2021 and Beyond: Content Atomization for The Future

October 28, 2020 |

Content is only getting more and more important as customer experience quickly becomes a key differentiator for brands in all kinds of industries. Creating that content, taking it from the kernel of an idea into digital (or physical!) reality, takes a lot of time and resources.

Most brands, regardless of industry, are spending between 30 and 40% of their annual marketing budgets on creating content that is sometimes only used a single time in a single campaign and possibly in a single channel.

Marketing teams can do better. How?

Smartly reusing the content that they already have. With content atomization, and with a digital asset management system, marketing teams can reuse content extremely effectively.

Using DAM to find and reuse content

One of the biggest barriers to realizing those content reuse gains is actually finding the content to reuse. That’s where having a powerful digital asset management system is essential to bringing your team’s content development into the future.

In this webinar with Lisa Grimm of Novartis, Aprimo’s Ed Breault talks about the evolution of DAM to not only streamline and automate creative work but to make the process faster through what we call experience building blocks to easily locate and deploy content into all of their channels.

Beyond realizing very real financial gains, using DAM to optimize your content development is the way of the future. Don’t get left behind!

Watch the webinar


About UsCareersPress and MediaContactTrust
Privacy PolicyTerms of Service

© 2023, Aprimo All Rights Reserved.