The Aprimo Optimizely Extension connects Aprimo’s Digital Asset Management (DAM) solution directly to the Optimizely Content Management System (CMS). This integration enables digital teams to search, select, and place brand-approved assets into web pages without leaving the Optimizely interface. By eliminating manual file transfers, organizations can accelerate web publishing cycles while ensuring only compliant, up-to-date content reaches their digital channels.
What it Does
The Aprimo integration for Optimizely connects your central DAM with the Optimizely web content management system (CMS) to create a seamless content creation environment. By bridging these two platforms, digital teams can eliminate the need to switch between applications or manually download and upload files. The integration ensures that only brand-approved, up-to-date assets are used in web experiences, significantly reducing the time required to build and update digital content.
How It Works
The integration embeds the Aprimo DAM experience directly into the Optimizely CMS content editor. Once initialized, the extension establishes a secure API connection between the two platforms. When a user opens the asset selector, it queries the Aprimo library in real-time. Upon selecting and dragging an asset into a page block, the extension maps the asset’s URL and metadata to the Optimizely database, ensuring the asset is correctly linked and ready for web delivery via the designated CDN or delivery path.
Key Capabilities
- The Aprimo integration for Optimizely connects your central DAM with the Optimizely web content management system (CMS) to create a seamless content creation environment
- By bridging these two platforms, digital teams can eliminate the need to switch between applications or manually download and upload files
- The integration ensures that only brand-approved, up-to-date assets are used in web experiences, significantly reducing the time required to build and update digital content
Common Use Cases
- Accelerated Landing Page Production: Rapidly populate new marketing campaign pages by dragging approved creative assets directly into site templates.
- Global Visual Reskinning: Efficiently update existing web visuals across multiple sitelinks by searching and replacing assets within the CMS.
- Compliance-Driven Publishing: Limit web editors to a curated library of legal-department-cleared assets to mitigate brand risk.
Requirements
- Active Aprimo Digital Asset Management (DAM) subscription.
- Optimizely CMS (formerly Episerver) environment.
- Configured API permissions for both Aprimo and Optimizely environments.