Akeneo + Aprimo Connector

Stay on top of changing channel demands by combining quality product data intelligence with rich content insights. The Akeneo and Aprimo Connector allows you to easily produce, find, manage, enrich, syndicate, and optimize all your product-related content, linking them instantly to the latest, accurate product descriptions across all channels and locales. By combining Akeneo and Aprimo, accelerate your product media supply chain to bring compelling product stories to life and provide a scalable, friction-free path to purchase.

• Omnichannel Product and Catalogue Management – Seamlessly connect digital assets and product data, increasing quality and consistency across all products for experiences that drive discoverability and engagement.
• Always On-Brand, Compliant, & Optimized – Maintain complete control of products with a single version of data and content while delivering optimized assets by channel/device.
• Actionable Data as You Need It – Leverage contextual and relevant product data quality insights & content performance, and engagement metrics. 

Here’s How It Works

Know what product experiences get conversions

With Aprimo and Akeneo, you will have all the data you need to track which campaigns and experiences produce the best results for conversions, allowing you better insights to create more high-converting campaigns and content in the future.

Learn what experiences need to be optimized

Knowing what converts is great, but you’ll also gain valuable insight into lower-hanging fruit, like updating existing assets to suit the needs of your target demographic better. This will allow you and your team to quickly and easily optimize content for better conversion rates.

Understand which experiences need to be changed completely 

Finally, you can understand what isn’t working and stop spending time, money, and resources on your campaigns that don’t produce conversions.