Navigating Marketing Budget Trends
Get a Demo In building a budget for 2024 and beyond, marketing executives face constraints from struggles to hire and retain top talent to increasing pressure from stakeholders to prove results. With many chief marketing officers (CMOs) working within tighter limits over the past few years, understanding how to make the marketing spend stretch farther […]
Strategic Content Development: Building a Roadmap for Compelling Digital Narratives
Get a Demo Marketing leaders use content development strategies to ensure the right content finds the right prospects. Development is an essential piece of content operations (shortened to content ops), which refers to the processes, people, and technology involved in planning, making, and distributing content. Understanding Strategic Content Development Your content development strategy acts […]
DAM for Influencer Marketing: Maximizing Visual Impact
Get a Demo As social media evolves, influencer marketing collaborations between brands and online tastemakers have created unique opportunities for brands to connect with consumers on a more personal level. Speaking through the internet’s favorite creators, brands can reach larger audiences through sources those audiences both admire and trust. Collaborating with an influencer involves […]
Brand Audit 101: Assessing and Elevating Your Brand Identity
Get a Demo Is your brand getting lost in a crowded market? Having a top-notch product isn’t always enough ? your branding may be getting in the way of communicating your message with clarity and consistency. Brand audits are crucial for generating insights that drive effective marketing strategies. In this article, we will explore […]
Creating a Comprehensive Brand Audit Template
Get a Demo A brand audit is necessary for evaluating a brand’s identity, position in the market, and communication strategies. This is no simple task, so a well-designed brand audit template can help provide structure for an effective audit. Introduction to the Brand Audit Template Following a template makes it easier for teams to collaborate […]
Enhancing Compliance With DAM in Financial Institutions
Get a Demo For financial institutions, navigating compliance challenges efficiently and effectively is key to preserving trust and integrity. The complicated regulatory framework of the financial sector requires organizations to take a meticulous approach to content management. Traditional methods of handling digital assets are now outdated, but digital asset management (DAM) has emerged as a game-changer. […]
Accelerating Client Communications With Digital Asset Management (DAM)
Get a Demo One of the most frustrating things that can happen when working with clients on marketing or creative assignments is finding out that you were working on two different versions of the same file. Digital asset management (DAM) is the key to solving this problem and many other issues that often come […]
Content Ops in the Food and Beverage Industry: Managing Appetizing Visual Content
Get a Demo Part of the allure of dining out isn’t just in the taste of the food but also in its presentation. The adage “you eat with your eyes first” rings particularly true. Because of this, managing consistently appealing visual content is vital for attracting customers in a world where a dish’s visual appeal […]
Content Ops and Real-Time Marketing: Staying Agile
Get a Demo Staying on trend with current events allows companies to remain relevant in their audience’s daily lives. In order to keep up with constantly changing trends, brands must enhance their processes for creating and distributing content ? known as content ops ? to turn marketing ideas into finished content as quickly as possible. […]
Content Ops for Employee Training
Get a Demo Top-notch employee training depends on quality content, and a robust content ops system supports excellent branded content. Integrating content ops is an important step to strengthen any company’s training program. But what is content ops? In this article, we’ll look at what a content ops platform does and why it’s so […]
Content Ops and Podcasting: Managing Engaging Audio Content
Get a Demo Since 2004, podcasts have become a powerful way to tell stories, share information, and market brands. With more podcasts out there, there are more digital audio assets to manage. This is where content operations, also known as content ops, help organize and handle the audio assets that make up your favorite […]
Content Velocity: Speeding Up Without Sacrificing Quality
Get a Demo Introduction to Content Velocity When it comes to digital marketing, content velocity helps organizations reach optimal results quickly. What is content velocity? It refers to the speed at which content is ideated, created, and disseminated, ultimately determining how efficient a marketing strategy is. Mastering content velocity should be a top priority for […]