Aprimo Named a Leader in 2020 Forrester Wave for Marketing Resource Management.
Aprimo Productivity Management – Work Management Software
Improve Speed to Market with Marketing Work Management
Managing all of the resources on enterprise marketing teams can be a huge challenge. With Aprimo Productivity Management, you can get the most out of your budget, efficiently allocate people resources, and produce awesome content that improves the value of your brand.
Powered by Aprimo AI, our cloud-based work management solution makes managing your marketing resources easier by automating task routing, reviews, and approvals. Improve your content-driven customer experiences with self-populating agile boards that speed up delivery, boost consistency, and make measuring impact easier than ever.
Dream up marketing ideas and strategies, track projects, report on and audit results—all from one cloud-based platform.See Productivity Management in Action
Aprimo helped us shorten project approval times by 27%.
Agile Project Management
The ability to quickly respond to real-time customer concerns, questions, and product issues is key to an excellent brand experience. Agile methods and technologies allow teams to rapidly respond to these situations across any channel at any time.
- Visualize all work at every phase
- Change gears and iterate more quickly
- Streamline workflow processes
Knowing where every project stands is key to running an efficient marketing team. Our project management capabilities gives you a single, roll-up view of what’s happening in marketing at any moment to take the unknowns out of project planning. And the more you know, the more accurate timing and delivery you get.
- All marketing activities in a single place
- Aprimo AI at your fingertips
- Campaign lifecycle snapshots
Aprimo is not only the best productivity management system for our needs, but as a company, we have always felt valued as a partner and not just another contract. The customer support is top notch.
See More on Gartner Peer Insights
See Aprimo’s Productivity Management in Action
Our workflow automation features help you make project requests automatic. So you can be sure that the critical needs of each project aren’t lost in the hustle and that resources always get to the right places. Reduce stress, increase efficiency. It’s that simple.
- See all assigned work in one place
- Optimize resource management with AI
- Solutions for project managers to track projects
Great Account Support
“The Aprimo team is great with account support. They’ve helped, supported and advised us on best practices to get the most value from the Aprimo platform.”
Content Ideation and Review
Simplify developing and capturing new content ideas, tactics, and strategies. And when those ideas turn into projects, keep them on schedule and on budget with powerful content review features.
- Capture new ideas, tactics, and strategies
- Provide feedback to move projects forward
- Reminders and notifications to help keep people on task
Significant Workflow Flexibility
“Aprimo allows us significant flexibility in developing our campaign workflows, affording us the ability to both streamline our work as well as report out on how we’re doing against our key performance indicators.”
Take Back Control Of Your 5Ws Of Marketing
Personalization requires more than just customer data. It requires a new way of working that gives you control over your who, what, when, where, and why of marketing.
Insights & Analytics
The best ways to improve your marketing team? Dig into the data. Visualize and manage your team’s workload. Put hard-won insights to work. Maximize sustainable effectiveness using BPM software reporting features. Get the facts about engagement and other essential data to get the most out of your marketing team and to ensure your projects meet their KPI targets.
Get Started with Aprimo’s Productivity Management System
See how our Productivity Management platform can provide the technology solutions you need to produce content-driven customer experiences.