Aprimo Productivity Management Software Moves Your Brand Forward
Improve Speed to Market and Eliminate the Work About Work
Your team’s productivity is important. Bring order to workstream chaos and get content to market faster than ever with Aprimo Productivity Management. Improve productivity with automated workflows, task routing, reviews, and approvals that help your busy teams allocate their time on the work that moves your brand forward.
Use Agile methods like Kanban boards to manage resources more effectively. Automate project management processes like task routing, due-date assignments, and project milestones. With Productivity Management, your team will be able to speed up delivery, boost consistency, and make measuring impact easier than ever.
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What Makes Aprimo Work Management Software Different
Work on What Matters
Focus on high-value work by automating production processes and collaboration with intelligent workflows powered by proprietary AI.
Faster to Market
Get to market faster—and easier—with a workflow platform that helps standardize and scale the way you produce content.
Organized and Searchable Assets
Get automatic reports, agile boards, calendars, timelines, and other tools to help prioritize your team’s complex tasks.
The Benefits of a SaaS Work Management Solution
Marketing teams all over the globe spend a lot of time managing the production processes of their content. But they could be spending it on making the localized, personalized content their customers expect.
With Productivity Management, your team will gain the ability to:
See the Bigger Picture and Act On It
Get a single, integrated view into all planned, in-flight, and in-market activities with Aprimo’s Marketing Calendar. Take direct action, keep the entire marketing team on track and put an end to the work about work!
- See all campaigns in one place
- Track project progress
- Provide executive views into all marketing
- Automatically flag risks
Take Action Quickly
Make changes to a project on the fly directly from the calendar view to keep everything moving smoothly.
Full Marketing Visibility
See every in-flight project, plan new campaigns by referencing older ones, and filter the calendar to see only what you want.
Everything In One Place
Get every project detail across the whole team, all in one calendar and collaborate across teams with powerful sharing capabilities.
Aprimo helped us shorten project approval times by 27%.
- Strategic Marketing Manager, Bank of America
Deploy Agile Methods
Create better content faster with Agile methodologies that help streamline your content production processes and manage day-to-day tasks easily. Keep the whole team running smoothly with Aprimo Productivity Management.
- Easy-to-use Kanban boards
- Intuitive user experience
- Combine Agile, ad hoc, and hybrid methods
- Visualize all work at every phase
Agile Boards
Transparent views to help manage day-to-day tasks
Agile Reports and Dashboards
Gain insights into the performance of your marketing teams with interactive dashboards
Work Requests
Quickly submit detailed work requests and monitor their status
Trusted, Innovative Partner For Our Productivity Management Needs
Aprimo is not only the best productivity management system for our needs, but as a company, we have always felt valued as a partner and not just another contract. The customer support is top notch.
Marketing Applications and Data Services
See More on Gartner Peer Insights
See More on Gartner Peer Insights
Improve Time to Market
Get personalized customer experiences to market faster than ever with Aprimo’s SaaS solution for work management. With Aprimo’s cloud-based infrastructure, it’s easier to automate processes and more efficiently manage projects and tasks for your team. Keep your content on brand, no matter the channel, no matter the locality.
- Autoscaling cloud infrastructure
- Weekly product updates—at no cost
- Performance at scale, across functions
- Stay on-brand and deliver content quickly
Resource Optimization
With Aprimo AI, quickly route work to the right people. Stay on top of projects and the resources they need, even if work or scope changes mid-project.
Global Activity List
Manage and execute all your marketing activities in one place, attaching metadata, resources, and more.
Project OneView
Add ad hoc projects, respond to market changes, and view key project details in a single view.
See Aprimo’s Productivity Management in Action
Streamline Production Workflows
Aprimo’s AI-powered work management software can be used across different teams to help reduce redundancies. You can be sure that each project’s critical needs aren’t lost in the hustle—and that resources always get to the right places. Reduce stress, increase efficiency. It’s that simple.
- Optimize resource management with AI
- See all assigned work in one place
- Solutions for project managers to track projects
AI-Powered Workflows
Aprimo AI uses a drag and drop template so no programming skills are needed to streamline workflows to follow linear, concurrent, or logic-dependent paths.
Workflow Designer and Templates
Start projects faster with workflow templates for common projects—or use the drag and drop interface of the workflow designer to easily build new workflows.
Mobile Reviews
Work with your team from anywhere, anytime. Approve marketing plans and tasks on the go.
Great Account Support
“The Aprimo team is great with account support. They’ve helped, supported and advised us on best practices to get the most value from the Aprimo platform.”
- Matthew Cox, Customer Strategy & Planning Manager, Yorkshire Building Society
Collaborate Across Teams
Team collaboration is important in any field of work. Simplify developing and capturing new content ideas, tactics, and strategies. And when those ideas turn into projects, keep them on schedule and on budget with powerful content review features.
- Capture new ideas, tactics, and strategies
- Provide feedback to move projects forward
- Reminders and notifications to help keep people on task
Ideation Workspace
A collection of all of your company’s ideas—the good, the bad, everything in between.
Review, Annotate, and Vote on Content
Provide feedback to content via annotations or voting.
Reference Management and Audit Trails
Ensure claims made in marketing materials are verified by maintaining a library of reference materials. For audit or other compliance needs, pull reports on any changes made to the system.
Significant Workflow Flexibility
“Aprimo allows us significant flexibility in developing our campaign workflows, affording us the ability to both streamline our work as well as report out on how we’re doing against our key performance indicators.”
- Mike MacLaverty, Director-Marketing Management, AT&T
Take Back Control Of Your 5Ws Of Marketing
Personalization requires more than just customer data. It requires a new way of working that gives you control over your who, what, when, where, and why of marketing.
Get Deep Campaign Insights
Work management tools that allow you to visualize and manage your team’s workload all in one place. Put hard-won insights to work. Maximize sustainable effectiveness using BPM software reporting features. Get the facts about engagement and other essential data to get the most out of your marketing team.
- Compare results against KPIs
- User-friendly data visualization
- Create custom reports
Interactive Reports
Create custom, interactive reports for your specific business processes with Aprimo Insights Services.
Out-of-Box Reporting
Get pre-configured reports to help analyze, measure productivity, and better manage your marketing.
Capacity View
Improve efficiency with a view into your entire marketing department’s work in one place.
Looking for even more information on the benefits of a workflow management software?
Aprimo’s SaaS Content Operations Solution Gets Personalized Customer Experiences to Market Faster
Fast-track your ability to create, manage, and share exceptional experiences. Gain complete insight into your content operations abilities so you can do all of your content marketing more effectively. Plan campaigns, create them, prioritize resources, organize assets, govern user access, and obtain in-depth campaign performance data—and integrate your favorite tools like Adobe Creative Cloud, Slack, and Salesforce. Deliver impactful customer experiences across your enterprise with marketing operations software that puts you in complete control.
Learn more about what sets Aprimo apart from other marketing resource management and digital asset management solutions.
Learn how Aprimo Productivity Management can Transform Your Enterprise
Get Started with Aprimo’s Productivity Management System
See how our Productivity Management platform can provide the technology solutions you need to produce content-driven customer experiences.