Aprimo Named a Leader in 2020 Forrester Wave for Marketing Resource Management.

Aprimo Productivity Management – Work Management Software

Improve Speed to Market with Marketing Work Management

Managing all of the resources on enterprise marketing teams can be a huge challenge. With Aprimo Productivity Management, you can get the most out of your budget, efficiently allocate people resources, and produce awesome content that improves the value of your brand.

Powered by Aprimo AI, our cloud-based work management solution makes managing your marketing resources easier by automating task routing, reviews, and approvals. Improve your content-driven customer experiences with self-populating agile boards that speed up delivery, boost consistency, and make measuring impact easier than ever.

Dream up marketing ideas and strategies, track projects, report on and audit results—all from one cloud-based platform.

See Productivity Management in Action
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What You Get With Marketing Work Management

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Faster to Market

Get your work to market faster—and easier—with a workflow platform that helps standardize and scale the way you produce content.

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Efficient Resource Management

Automate and streamline production processes and collaboration across global teams with Aprimo AI-powered intelligent workflows.

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Automated Project Management Solution

You get automatic reports, agile boards, calendars, timelines, and other tools to help prioritize your team’s complex tasks.

Aprimo is a Leader in the Forrester Wave™: Marketing Resource Management Q1: 2020

Aprimo helped us shorten project approval times by 27%.

- Strategic Marketing Manager, Bank of America

Trusted, Innovative Partner For Our Productivity Management Needs

Aprimo is not only the best productivity management system for our needs, but as a company, we have always felt valued as a partner and not just another contract. The customer support is top notch.

Marketing Applications and Data Services
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Great Account Support

“The Aprimo team is great with account support. They’ve helped, supported and advised us on best practices to get the most value from the Aprimo platform.”

- Matthew Cox, Customer Strategy & Planning Manager, Yorkshire Building Society

Significant Workflow Flexibility

“Aprimo allows us significant flexibility in developing our campaign workflows, affording us the ability to both streamline our work as well as report out on how we’re doing against our key performance indicators.”

- Mike MacLaverty, Director-Marketing Management, AT&T

Take Back Control Of Your 5Ws Of Marketing

Personalization requires more than just customer data. It requires a new way of working that gives you control over your who, what, when, where, and why of marketing.

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Get Started with Aprimo’s Productivity Management System

See how our Productivity Management platform can provide the technology solutions you need to produce content-driven customer experiences.