Aprimo Productivity Management – Workflow Management Software for Enterprise Marketing Teams
Improve Speed to Market with Better Resource Management
Maximize budgets, people resources, content, and the value of your brand with Aprimo Productivity Management, our user-friendly enterprise task management and workflow tool. Powered by Aprimo AI, our marketing project management software automates task routing, reviews, and approvals. It also improves your content-driven customer experiences with self-populating agile boards that speed up delivery, boost consistency, and make measuring impact a breeze.
Do it all with our powerful cloud-based project management software, from dreaming up marketing ideas and strategies, to tracking projects, reporting on results, and auditing them. All from one platform.
Take the Marketing ChallengeX
What You Get with a Productivity Management System
Faster to Market
Get your work to market faster—and easier—with a workflow platform that helps standardize and scale the way you produce content.
Efficient Resource Management
Automate and streamline production processes and collaboration across global teams with Aprimo AI-powered intelligent workflows.
Automated Project Management Solution
You get automatic reports, agile boards, calendars, timelines, and other tools to help prioritize your team’s complex tasks.
Content Ideation
Make developing content ideas simple and keep the whole process organized. Capture new ideas, tactics, and strategies the moment you have them. Use intuitive features on our cloud-based platform to nurture and review those ideas. Then bring the best ones to market.
- Easily capture new ideas
- Keep content ideas organized, searchable
- Group ideas by theme, date, and more
- Plan out next steps for each idea
Idea Capture Templates
A place to capture all the details about a potential marketing campaign, concept, event, or other inspiration.
Idea Workspace
A collection of all of your company’s ideas—the good, the bad, everything in between.
Creative Calendar
See quarterly, monthly, and weekly views of ideas and tactics to plan them out.
Aprimo helped us shorten project approval times by 27%.
- Strategic Marketing Manager, Bank of America
Activity Management
Knowing where every project stands is key to running an efficient marketing team. Our project management software gives you a single, roll-up view of what’s happening in marketing at any given time to take the unknowns out of project planning. Fewer unknowns means more accurate timing and delivery.
- All marketing activities in a single place
- Aprimo AI at your fingertips
- Campaign lifecycle snapshots
Global Activity List
Manage and execute all of your marketing activities in one place, attaching metadata, resources, and more.
Business Rules Engine
Aprimo AI will automatically modify user permissions, add attributes, set targets, and much more.
Activity Roll-up
Get a clear view of changes to your campaigns, including when they were made.
See Aprimo’s Productivity Management in Action
Aprimo AI Workflow Automation
Our workflow automation software helps you automate project requests. So you can be sure that the critical needs of each project aren’t lost in the hustle, and that resources always get to the right places. Reduce stress, increase efficiency. It’s that simple.
- See all assigned work in one place
- Optimize resource management with AI
- Tools for project managers to track projects
Project Management
Gannt charts, task lists, worksheets, and agile boards. Everything project managers need to visually track progress, adjust schedules, clarify goal setting, and more.
Resource Optimization
With Aprimo AI, quickly route work to the right people. Stay on top of projects and the resources they need—even if work or scope changes mid-project—with a variety of tools.
Workflow Designer
Business users teach Aprimo AI via drag-and-drop options to help build out workflow templates that perfectly suit your company’s needs.
Great Account Support
“The Aprimo team is great with account support. They’ve helped, supported and advised us on best practices to get the most value from the Aprimo platform.”
- Matthew Cox, Customer Strategy & Planning Manager, Yorkshire Building Society
Content Review
Keep projects on time and on budget with powerful content review features and a user-friendly UI. Make sure the right person is reviewing the right content at the right step in the process—and track it all to make compliance a snap. And with voting and commenting, content collaboration is clearer and more transparent.
- Move projects forward with voting
- Customize project routes for iterative tasks
- Reminders, notifications help keep people on task
Review Tasks
People assigned to tasks will see notifications and reminders to complete their review of specific metadata (like activity details) or documents.
Voting Options
Teams can vote using options like Approve, Approve with Changes, or Reject to keep the process moving along or to stop it if it needs major changes.
Audit Trail
Have audit or other compliance needs? Get reports of any changes to the system to make compliance as easy as possible.
Significant Workflow Flexibility
“Aprimo allows us significant flexibility in developing our campaign workflows, affording us the ability to both streamline our work as well as report out on how we’re doing against our key performance indicators.”
- Mike MacLaverty, Director-Marketing Management, AT&T
Insights & Analytics
The best way to improve your marketing team? Dig into the data. Visualize and manage your team’s workload. Put hard-won insights to work. Maximize sustainable effectiveness using BPM software reporting features. Get the facts about engagement and other essential data to ensure your projects are meeting KPI targets.
- Pre-configured reports
- Tailor reports to your needs
- Maintain a real-time view of your marketing calendar
Interactive Reports
Create custom, interactive reports for your specific business processes with Aprimo Insights Services.
Out-of-Box Reporting
Get pre-configured reports to help analyze, to measure productivity, and to simply better manage your marketing.
Capacity View
Improve efficiency with a view into your entire marketing department’s work capacity in one place.
Looking for even more information on the benefits of a workflow management software?
Learn how Aprimo Productivity Management can Transform Your Enterprise
Get Started with Aprimo’s Productivity Management System
See how our Productivity Management platform can provide the technology solutions you need to produce content-driven customer experiences.