Aprimo Productivity Management – Work Management Software
Improve Speed to Market with Marketing Work Management
Managing all of the resources on enterprise marketing teams can be a huge challenge. With Aprimo Productivity Management, you can get the most out of your budget, efficiently allocate people resources, and produce awesome content that improves the value of your brand.
Powered by Aprimo AI, our cloud-based work management solution makes managing your marketing resources easier by automating task routing, reviews, and approvals. Improve your content-driven customer experiences with self-populating agile boards that speed up delivery, boost consistency, and make measuring impact easier than ever.
Dream up marketing ideas and strategies, track projects, report on and audit results—all from one cloud-based platform.
See Productivity Management in ActionX
What You Get With Marketing Work Management
Faster to Market
Get your work to market faster—and easier—with a workflow platform that helps standardize and scale the way you produce content.
Efficient Resource Management
Automate and streamline production processes and collaboration across global teams with Aprimo AI-powered intelligent workflows.
Automated Project Management Solution
You get automatic reports, agile boards, calendars, timelines, and other tools to help prioritize your team’s complex tasks.
Aprimo helped us shorten project approval times by 27%.
- Strategic Marketing Manager, Bank of America
Agile Project Management
The ability to quickly respond to real-time customer concerns, questions, and product issues is key to an excellent brand experience. Agile methods and technologies allow teams to rapidly respond to these situations across any channel at any time.
- Visualize all work at every phase
- Change gears and iterate more quickly
- Streamline workflow processes
Agile Boards
Transparent views to help manage day-to-day tasks
Agile Reports and Dashboards
Gain insights into the performance of your marketing teams with interactive dashboards
Work Requests
Quickly submit detailed work requests and monitor their status
Project Management
Knowing where every project stands is key to running an efficient marketing team. Our project management capabilities gives you a single, roll-up view of what’s happening in marketing at any moment to take the unknowns out of project planning. And the more you know, the more accurate timing and delivery you get.
- All marketing activities in a single place
- Aprimo AI at your fingertips
- Campaign lifecycle snapshots
Resource Optimization
With Aprimo AI, quickly route work to the right people. Stay on top of projects and the resources they need, even if work or scope changes mid-project.
Global Activity List
Manage and execute all your marketing activities in one place, attaching metadata, resources, and more.
Project OneView
Add ad hoc projects, respond to market changes, and view key project details in a single view.
See Aprimo’s Productivity Management in Action
Marketing Workflows
Our workflow automation features help you make project requests automatic. So you can be sure that the critical needs of each project aren’t lost in the hustle and that resources always get to the right places. Reduce stress, increase efficiency. It’s that simple.
- See all assigned work in one place
- Optimize resource management with AI
- Solutions for project managers to track projects
AI-Powered Workflows
Aprimo AI uses a drag and drop template so no programming skills are needed to streamline workflows to follow linear, concurrent, or logic-dependent paths.
Workflow Designer and Templates
Start projects faster with workflow templates for common projects—or use the drag and drop interface of the workflow designer to easily build new workflows.
Mobile Reviews
Work with your team from anywhere, anytime. Approve marketing plans and tasks on the go.
Great Account Support
“The Aprimo team is great with account support. They’ve helped, supported and advised us on best practices to get the most value from the Aprimo platform.”
- Matthew Cox, Customer Strategy & Planning Manager, Yorkshire Building Society
Content Ideation and Review
Simplify developing and capturing new content ideas, tactics, and strategies. And when those ideas turn into projects, keep them on schedule and on budget with powerful content review features.
- Capture new ideas, tactics, and strategies
- Provide feedback to move projects forward
- Reminders and notifications to help keep people on task
Ideation Workspace
A collection of all of your company’s ideas—the good, the bad, everything in between.
Review, Annotate, and Vote on Content
Provide feedback to content via annotations or voting.
Reference Management and Audit Trails
Ensure claims made in marketing materials are verified by maintaining a library of reference materials. For audit or other compliance needs, pull reports on any changes made to the system.
Significant Workflow Flexibility
“Aprimo allows us significant flexibility in developing our campaign workflows, affording us the ability to both streamline our work as well as report out on how we’re doing against our key performance indicators.”
- Mike MacLaverty, Director-Marketing Management, AT&T
Take Back Control Of Your 5Ws Of Marketing
Personalization requires more than just customer data. It requires a new way of working that gives you control over your who, what, when, where, and why of marketing.
Insights & Analytics
The best ways to improve your marketing team? Dig into the data. Visualize and manage your team’s workload. Put hard-won insights to work. Maximize sustainable effectiveness using BPM software reporting features. Get the facts about engagement and other essential data to get the most out of your marketing team and to ensure your projects meet their KPI targets.
Interactive Reports
Create custom, interactive reports for your specific business processes with Aprimo Insights Services.
Out-of-Box Reporting
Get pre-configured reports to help analyze, measure productivity, and better manage your marketing.
Capacity View
Improve efficiency with a view into your entire marketing department’s work in one place.
Looking for even more information on the benefits of a workflow management software?
Learn how Aprimo Productivity Management can Transform Your Enterprise
Get Started with Aprimo’s Productivity Management System
See how our Productivity Management platform can provide the technology solutions you need to produce content-driven customer experiences.