Improve Speed to Market with Better Resource Management

Productivity Management

Aprimo Productivity Management creates an optimized enterprise that maximizes budgets, people resources, content, and your brand value throughout the content lifecycle. Our solution offers Aprimo AI-powered workflows with automated task routing, reviews and approvals, and self-populating agile boards that speeds up delivery, consistency, and impact measurement of customer experiences driven by content.

Improve Speed to Market with Better Resource Management

Productivity Management

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Aprimo Productivity Management creates an optimized enterprise that maximizes budgets, people resources, content, and your brand value throughout the content lifecycle. Our solution offers Aprimo AI-powered workflows with automated task routing, reviews and approvals, and self-populating agile boards that speeds up delivery, consistency, and impact measurement of customer experiences driven by content.

The Forrester Wave™: Marketing Resource Management, Q3 2018

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Key Benefits

Increased Speed to Market

Get your campaigns and content in market faster with Aprimo Productivity Management by leveraging Aprimo AI in a SaaS-based platform to create a standard and scalable way of getting work done.

Optimized Resource Management

Get more out of your nonworking spend. Using Aprimo AI, Aprimo Productivity Management automates and streamlines collaboration of your global teams with intelligent workflows that automatically routes tasks in the most optimized way, including support for agency management.

Automated Project Management

Our platform offers automatically updates agile boards, calendars, timelines, and other tools to help your organization prioritize tasks and better collaborate on campaigns and content to enable marketing and customer experience agility.

Ideation

Capture ideas, tactics, and strategies from the very beginning then automatically connect to best-of-breed Productivity Management to bring the best ideas to market.

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  • A place to capture the details (either small or large) around a potential marketing campaign, concept, event, or other inspiration.

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  • A collection of all your organization's ideas – never lose a good idea.

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  • The ability to group ideas, based on a time range, or another common theme or purpose.

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  • An advancement of an idea that contains further details needed in order to be executed.

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  • Quarterly, monthly, and weekly views of ideas and tactics for planning purposes.

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A place to capture the details (either small or large) around a potential marketing campaign, concept, event, or other inspiration.

Download Data Sheet

A collection of all your organization's ideas – never lose a good idea.

Download Data Sheet

The ability to group ideas, based on a time range, or another common theme or purpose.

Download Data Sheet

An advancement of an idea that contains further details needed in order to be executed.

Download Data Sheet

Quarterly, monthly, and weekly views of ideas and tactics for planning purposes.

Download Data Sheet

Activity Management

Get a single, roll-up view of what's happening in marketing at any given time.

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  • Manage and execute marketing activities with the ability to attach metadata (data fields), resources, and dates onto the activity in a single place.

  • Customize the Aprimo platform to use your exact language. Virtually all fields are customizable.

  • Leverage Aprimo AI to automatically add/associate new jobs, modify user permissions, add attributes, set objects / targets, add vendors in RFP processes, etc.

  • Take snapshots of an activity throughout the lifecycle of the campaign to understand changes and when they were made.

Manage and execute marketing activities with the ability to attach metadata (data fields), resources, and dates onto the activity in a single place.

Customize the Aprimo platform to use your exact language. Virtually all fields are customizable.

Leverage Aprimo AI to automatically add/associate new jobs, modify user permissions, add attributes, set objects / targets, add vendors in RFP processes, etc.

Take snapshots of an activity throughout the lifecycle of the campaign to understand changes and when they were made.

Aprimo AI Workflow Automation

Automate the process of taking requests and ensure that critical needs are not lost or never reach the right resource.

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  • Request and initiate marketing jobs or activities and view them all in one single place.

  • Allow business users to teach Aprimo AI via drag-and-drop options to build out workflow templates.

  • Gannt charts, task lists, worksheets, and agile boards enable project managers to visually track projects' progress, adjust schedules, etc.

  • Individuals can view all their assigned and past work in one central interface.

  • Leverage Aprimo AI to route work based to the right individuals in the moment across a variety of factors including work request information, skills required, available capacity, etc., – even if work or scope changes mid-project.

Request and initiate marketing jobs or activities and view them all in one single place.

Allow business users to teach Aprimo AI via drag-and-drop options to build out workflow templates.

Gannt charts, task lists, worksheets, and agile boards enable project managers to visually track projects' progress, adjust schedules, etc.

Individuals can view all their assigned and past work in one central interface.

Leverage Aprimo AI to route work based to the right individuals in the moment across a variety of factors including work request information, skills required, available capacity, etc., – even if work or scope changes mid-project.

Collaboration

Bring ad hoc and structured conversations into your system so users always have context for their work.

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  • Message board that allows users to collaborate on projects, share feedback and comments among their team members, tag specific users within comments so they receive notifications.

  • Quick view to see the status of work within a project, all the projects in an activity or all the work across a specific team.

Message board that allows users to collaborate on projects, share feedback and comments among their team members, tag specific users within comments so they receive notifications.

Quick view to see the status of work within a project, all the projects in an activity or all the work across a specific team.

Content Review

Provide 100% assurance that the right person is reviewing the content at the right step in the process.

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  • Assign review tasks to individual users who will receive notifications and reminders to complete the review.  Reviews can be for specific metadata (e.g., activity details) or documents.

  • Reviews can be configured with multiple outcomes (Approved, Approved with Changes and Rejected) where each outcome can route to a different business process.

  • Use different voting options like Approve, Approve with Changes, or Reject to keep a process moving or stop if major changes are needed.

  • Option to active reviews to provide a second form of authentication when voting on a review to ensure the identity of the reviewer for compliance purposes.

  • Be able to report on any changes to the system for the purposes of audits and other compliance needs.

Assign review tasks to individual users who will receive notifications and reminders to complete the review.  Reviews can be for specific metadata (e.g., activity details) or documents.

Reviews can be configured with multiple outcomes (Approved, Approved with Changes and Rejected) where each outcome can route to a different business process.

Use different voting options like Approve, Approve with Changes, or Reject to keep a process moving or stop if major changes are needed.

Option to active reviews to provide a second form of authentication when voting on a review to ensure the identity of the reviewer for compliance purposes.

Be able to report on any changes to the system for the purposes of audits and other compliance needs.

Annotations

Digitize the mark-up process with several intuitive annotation tools to save on printing costs but also provide very actionable feedback.

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  • Use visual tools to easily and clearly communicate your changes.

  • Mark up video content with time-based annotations (e.g. put comments during specific portions of the video) and use text-aware and drawing tools to markup the video or audio file. Multiple users can annotate at the same time, and annotations can also be added as a new file.

  • Mark up image content with text-aware annotations and drawing tools like shapes, lines, free drawing, comments, etc. Multiple users can annotate at the same time, and annotations can also be added as a new file.

  • Compare creative and/or reference material. Highlight where previous reviewers annotated the content.

  • Conduct your annotations offline and then upload them when reconnected to the internet.

Use visual tools to easily and clearly communicate your changes.

Mark up video content with time-based annotations (e.g. put comments during specific portions of the video) and use text-aware and drawing tools to markup the video or audio file. Multiple users can annotate at the same time, and annotations can also be added as a new file.

Mark up image content with text-aware annotations and drawing tools like shapes, lines, free drawing, comments, etc. Multiple users can annotate at the same time, and annotations can also be added as a new file.

Compare creative and/or reference material. Highlight where previous reviewers annotated the content.

Conduct your annotations offline and then upload them when reconnected to the internet.

Insights and Analytics

Insights to help you manage your team's workload and take action for maximum, sustainable effectiveness.

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  • Get pre-configured reports to help analyze and manage your internal marketing resources.

  • Create custom interactive reports tailored to your specific business processes using Aprimo Insights Services.

  • View entire team's capacity in one interface.

  • Get a real-time view of marketing activity in calendar format.

  • Easily to see if a project is on-time, at risk, or behind.

Get pre-configured reports to help analyze and manage your internal marketing resources.

Create custom interactive reports tailored to your specific business processes using Aprimo Insights Services.

View entire team's capacity in one interface.

Get a real-time view of marketing activity in calendar format.

Easily to see if a project is on-time, at risk, or behind.

Trusted by Our Customers

Aprimo allows us significant flexibility in developing our campaign workflows, affording us the ability to both streamline our work as well as report out on how we're doing against our key performance indicators."

Mike MacLaverty, Director-Marketing Management | AT&T

Aprimo helped us shorten project approval times by 27%."

Strategic Marketing Manager | Bank of America

The Aprimo team has proven themselves to be a true partner with great account support and have helped, supported and advised us on best practice methodology to get the most value from the Aprimo platform."

Matthew Cox, Customer Strategy and Planning Manager | YBS Group

Aprimo Productivity Management Brochure

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Learn More about Aprimo Productivity Management

Forbes Insights Research Report on the Future of Marketing
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Top Marketing Challenges and How to Solve Them 
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AT&T Success Story
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