Aprimo Named a Leader in 2018 Forrester Wave for Marketing Resource Management.
Aprimo Productivity Management – Workflow Management Software for Enterprise Marketing Teams
Improve Speed to Market with Better Resource Management
Maximize budgets, people resources, content, and the value of your brand with Aprimo Productivity Management, our user-friendly enterprise task management and workflow tool. Powered by Aprimo AI, our marketing project management software automates task routing, reviews, and approvals. It also improves your content-driven customer experiences with self-populating agile boards that speed up delivery, boost consistency, and make measuring impact a breeze.
Do it all with our powerful cloud-based project management software, from dreaming up marketing ideas and strategies, to tracking projects, reporting on results, and auditing them. All from one platform.Take the Marketing Challenge
Make developing content ideas simple and keep the whole process organized. Capture new ideas, tactics, and strategies the moment you have them. Use intuitive features on our cloud-based platform to nurture and review those ideas. Then bring the best ones to market.
- Easily capture new ideas
- Keep content ideas organized, searchable
- Group ideas by theme, date, and more
- Plan out next steps for each idea
Aprimo helped us shorten project approval times by 27%.
Knowing where every project stands is key to running an efficient marketing team. Our project management software gives you a single, roll-up view of what’s happening in marketing at any given time to take the unknowns out of project planning. Fewer unknowns means more accurate timing and delivery.
- All marketing activities in a single place
- Aprimo AI at your fingertips
- Campaign lifecycle snapshots
See Aprimo’s Productivity Management in Action
Aprimo AI Workflow Automation
Our workflow automation software helps you automate project requests. So you can be sure that the critical needs of each project aren’t lost in the hustle, and that resources always get to the right places. Reduce stress, increase efficiency. It’s that simple.
- See all assigned work in one place
- Optimize resource management with AI
- Tools for project managers to track projects
Great Account Support
“The Aprimo team is great with account support. They’ve helped, supported and advised us on best practices to get the most value from the Aprimo platform.”
Keep projects on time and on budget with powerful content review features and a user-friendly UI. Make sure the right person is reviewing the right content at the right step in the process—and track it all to make compliance a snap. And with voting and commenting, content collaboration is clearer and more transparent.
- Move projects forward with voting
- Customize project routes for iterative tasks
- Reminders, notifications help keep people on task
Significant Workflow Flexibility
“Aprimo allows us significant flexibility in developing our campaign workflows, affording us the ability to both streamline our work as well as report out on how we’re doing against our key performance indicators.”
Insights & Analytics
The best way to improve your marketing team? Dig into the data. Visualize and manage your team’s workload. Put hard-won insights to work. Maximize sustainable effectiveness using BPM software reporting features. Get the facts about engagement and other essential data to ensure your projects are meeting KPI targets.
- Pre-configured reports
- Tailor reports to your needs
- Maintain a real-time view of your marketing calendar
Get Started with Aprimo’s Productivity Management System
See how our Productivity Management platform can provide the technology solutions you need to produce content-driven customer experiences.