6 Steps to Scaling Personalization
Making personalization work at scale requires you to take a step back and reconsider how your customer experience gets made.
Content Operations for Retail
Connect to Shoppers With Impactful, Omnichannel Content
The modern shopping journey includes both physical and digital touchpoints. That makes delivering seamlessly integrated and convenient experiences more important than ever to both shoppers and retail organizations.
Aprimo gives retail organizations the agility and insights they need to quickly deliver omnichannel, on-brand customer experiences. From brand planning and content creation to alignment of content to product data, Aprimo’s solutions help you unleash the power of your content to better connect with shoppers.
CHECK OUT THE INTERACTIVE DAM PRODUCT TOUR
Aprimo Empowers Retailers
Digital and eCommerce
Design, enrich, and deliver consistent, on-brand shopping experiences across all your channels.
Marketing
Enable marketers to localize, reuse, and personalize content for campaigns and product launches across any channel.
Agencies
Ensure better collaboration with agencies on campaigns and product launches.
Many of the World’s Leading Companies Enjoy the Benefits of Aprimo
Aprimo’s Solutions for Retail
Brand and Marketing Planning
In an industry going through massive digital disruption, ensure your marketing investments are optimized for the future.
Marketing Work Management
Empower teams to streamline and automate all the work and project management required to deliver omnichannel experiences.
Digital Asset Management
Gain a global, single source of truth for all your brand, product, digital, and brick-and-mortar content.
Proven Benefits of Aprimo for Retail Organizations
Exceed shopper expectations.
Get Content to Market Faster
Break down team silos by automating rote operations work.
Create an Experienced-Focused Organization
Free up time for marketing and creative teams to focus on driving exceptional experiences.
Produce Higher Value Content and Campaigns
Ensure your teams are spending time and effort on content and campaigns that drive higher conversion rates.
Work With Agility
Produce personalized experiences faster that better respond to shoppers’ needs.
Take Action With Insights
See what content and campaigns are getting the most return on marketing effort.
Create Better Campaigns, Faster
Learn how to reuse your best content dynamically and across channels with what we call Experience Building Blocks.
Recommended Resources
Like Peanut Butter and Jelly: DAM & PIM
Digital asset management and product information management work together to help you meet all of your data and content needs.
DAM Buyer's Guide
DAM systems help retail organizations manage, store, and retrieve rich media and control digital rights and permissions.
Take Back Control of the 5Ws of Marketing
To provide fresh, personalized, engaging, and consistent content, you need to regain control of the basics: the who, what, when, where, and why of your marketing.
See Aprimo In Action
See for yourself how Aprimo fast-tracks your ability to create, manage, and share exceptional customer experiences in this quick, self-guided product tour.