Aprimo DAM: The Best Bynder Alternative
When comparing Aprimo Digital Asset Management (DAM) with alternatives, Aprimo consistently emerges as the clear leader. Harness the power of a centralized DAM solution to unlock the potential of your martech ecosystem. Seamlessly merge agility and compliance through our dynamic content operations platform.
Why Aprimo?
Aprimo offers a comprehensive, full-lifecycle management solution that includes all the capabilities and integrations you need now and as you scale—at no additional cost. With the strongest workflow engine in the DAM industry, supporting almost every file type, Aprimo provides a robust solution with transparent pricing.
Forrester Gives Aprimo Highest Marks for Ecosystem Integration
Under the category of enterprise integration, Aprimo was the only vendor to receive a perfect score of 5 in the sub-categories of Agile Content Management System (CMS), Product Information Management (PIM), and Creative Toolset Integration.
IDC Recognizes Aprimo as a Leader in Digital Asset Management
In the IDC MarketScape™ Worldwide Intelligent Digital Asset Management 2024 Vendor Assessment, Aprimo emerged as a leader, excelling with top marks in critical areas such as Content Security & Authenticity, Flexibility & User Friendliness, and Scalable Asset Management.
Sophisticated AI Content Optimization
Aprimo AI accelerates content creation and asset discoverability, automates asset management, and ensures brand governance. Our AI and machine learning are included and not offered by a third party at an additional cost. Our AI capabilities are far more sophisticated and designed for today’s modern enterprises.
Multiple Brand Portals
Only with Aprimo can companies with multiple brands segment their DAMs according to brand, eliminating the need to duplicate assets or purchase another DAM. With our robust portal capabilities, admins can control user permissions, including for external partners and agencies.
Hands-On Customer Support
We treat every company, large or small, with the same level of personal support from Aprimo experts. We help with DAM implementation, asset migration, integrations, and consulting. Our customer Community contains on-demand video and article support as well.
Powerful Analytics
Our DAM includes advanced, real-time insights that help brands formulate and optimize their content development strategy. Powered by Microsoft’s Power BI, create interactive dashboards to monitor app and asset usage, reduce cycle time, and see the full financial picture.
Read Our Customer Success Stories
“We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.”
Stacey Hunsdon
Program Manager, MUFG Union Bank
