Under the category of enterprise integration, Aprimo was the only vendor to receive a perfect score of 5 in the sub-categories of Agile Content Management System (CMS), Product Information Management (PIM), and Creative Toolset Integration.
In the IDC MarketScape™ Worldwide Intelligent Digital Asset Management 2024 Vendor Assessment, Aprimo emerged as a leader, excelling with top marks in critical areas such as Content Security & Authenticity, Flexibility & User Friendliness, and Scalable Asset Management.
Aprimo AI accelerates content creation and asset discoverability, automates asset management, and ensures brand governance. Our AI and machine learning are included and not offered by a third party at an additional cost. Our AI capabilities are far more sophisticated and designed for today’s modern enterprises.
Only with Aprimo can companies with multiple brands segment their DAMs according to brand, eliminating the need to duplicate assets or purchase another DAM. With our robust portal capabilities, admins can control user permissions, including for external partners and agencies.
We treat every company, large or small, with the same level of personal support from Aprimo experts. We help with DAM implementation, asset migration, integrations, and consulting. Our customer Community contains on-demand video and article support as well.
Our DAM includes advanced, real-time insights that help brands formulate and optimize their content development strategy. Powered by Microsoft’s Power BI, create interactive dashboards to monitor app and asset usage, reduce cycle time, and see the full financial picture.
“We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.”