March 22, 2017
Marketing is experiencing digital disruption at a steady rate because of channel explosion, a more interactive-engagement economy, and less time to market. In this turbulent environment dictated by ever-changing customer behavior, there is also pressure to increase output with fewer resources. This means marketing must prove itself as a value center… and a revenue center.
To manage this disruption, smart marketers employ a marketing operations platform to provide a system of accountability, prove ROI, and create great customer experiences at every touchpoint.
But where do you start? What do you measure?
A good jumping-off point is to collect and analyze data from your automated workflows, as discussed in the recent webinar, “Optimizing Marketing Operations Through Metrics, Measurement, and Technology.”
To set up your marketing organization to capture this meaningful data, focus on these Five Marketing Essentials:
By leveraging technology to help optimize your operations, marketers gain a single source of the truth. Armed with trustworthy data, marketing can be accountable for results, adapt to digital disruption, and create great customer experiences at every touchpoint.
Want instant access to your organization’s performance? With Aprimo’s Executive Dashboard, you get real-time visibility into marketing’s performance. Build reports to prove ROI, see performance via analytics, and measure KPIs to see what’s working and what’s not. The powerful, time-saving Executive Dashboard dynamically displays all reports in a configurable environment.