Our DAM platform combines powerful AI, automation, and content intelligence to manage the full content lifecycle. Industry experts consistently recognize us as a leader for helping companies streamline creation, boost discoverability, ensure brand safety, and personalize experiences so they can make content a true business asset.
Simplify Your Digital Asset Management
Discover how our DAM platform accelerates your content lifecycle.
DAM software trusted by
The Best Digital Asset Management Platform on the Market
Organize & Find
Quickly locate assets with powerful search capabilities.
Coordinate Teams
Streamline workflows for content collaboration.
Centralize Your Library
Manage all assets in one secure repository.
Automate with Intelligence
Use AI to tag, organize, and recommend assets automatically.
Personalize at Scale
Deliver the right content to the right audience across channels.
See What Our Customers Say About Aprimo DAM Software
Within the Aprimo DAM, we now have this very clean one asset system, but when we’re distributing to retail sites, Aprimo will automatically replicate the file using whichever naming convention we need. It’s this beautiful automatic system.”
Rina Mody
Senior Product Analyst, Hachette Book Group
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Top-Rated by Customers on G2
“Aprimo helps us process a large number of projects using workflows that move the project from task to task based on variable inputs from users. This limits manual touches and enables projects to move faster through our copywriting, design, review, and sign-off stages.”
— Paul K., AVP, Enterprise
“The search option is very helpful. Very easy to add into my daily workflow.”
— Divya R., Process Specialist, Small Business
“The onboarding process is extremely detailed and thorough. They really want to set you up for success. The front-end interface is easy to use. Not much training required for users to begin finding assets.”
— Rebecca L., Director of Web and Graphic Design, Mid-Market
“Aprimo is simple enough to use without having a full-time curator/librarian on staff to manage the digital assets.”
— Rick K., Marketing Project Manager, Mid-Market
FAQs
How does digital asset management software work?
Digital Asset Management (DAM) software acts as a centralized hub where teams can store, organize, find, share, and track digital assets like images, videos, and documents. It uses AI to automate tagging and search, ensures brand compliance, and integrates with your existing tools to streamline the entire content lifecycle, from creation to distribution.
What types of digital assets can I manage?
With our comprehensive digital asset management (DAM) solution, you can manage a wide array of digital assets, from images, videos, and audio files to documents and creative formats like InDesign (INDD) and PDFs. This broad asset support empowers teams across your organization to centralize and streamline asset management efficiently. Discover more about how to manage digital assets effectively.
Learn more about supported asset types.
How can the DAM enhance my content discovery and reuse?
Our DAM solution’s intelligent search capabilities maximize your content library, enabling users of all skill levels to locate the assets they need quickly and efficiently. The natural language search feature allows for easy querying in everyday language, simplifying the content discovery process. Additionally, the system promotes effective content reuse by highlighting high-performing assets, ensuring your best content continues to deliver value across multiple campaigns. Learn more about optimizing content discovery and reuse.
Learn how to enhance your search capabilities and unlock smarter content discovery.