Aprimo Sustainability Statement

Purpose

Aprimo acknowledges a responsibility to the environment, and we express our commitment towards implementing practices which will promote environmental sustainability. The following policy governs the management of the environmental aspects of our company, with specific focus on the conservation of resources and the reduction of waste.

This policy relates to how all operations in our company will be continually reviewed and improved, so that we will truly be able to integrate environmental and social considerations into our everyday practices.

Principles

• Comply with any laws governing the environment, and actively look for ways to improve on these guidelines.
• Work towards the conservation of energy, water, and resources in all our operations.
• Strive to better understand both the direct and indirect impact that our practices may have on the environment.
• Aim to promote environmental awareness throughout the company.

Technology and AI Sustainability

At Aprimo, we believe that innovation must be matched by responsibility. As we accelerate our use of artificial intelligence to empower our customers, we are equally committed to doing so in a way that supports long-term sustainability goals—for our customers, our partners, and the planet.

For example, our AI capabilities are largely powered by OpenAI’s GPT models hosted on Microsoft Azure, which has made some of the most aggressive sustainability commitments in the industry, including pledges to be carbon negative by 2030, water positive by 2030, and to achieve zero waste across its operations. Microsoft’s data centers already operate on 100% renewable energy in many regions, and they continue to lead with infrastructure innovations—including server containerization and AI-powered energy optimization—to reduce the environmental footprint of cloud workloads.

Aprimo further contributes to sustainability by focusing our AI design on targeted, efficient, low-waste implementations:

• We deploy narrowly grounded AI Agents that operate on-demand, reducing unnecessary compute cycles
• Our use of GPT is optimized for performance and cost via scoped prompts, retrieval-augmented generation (RAG), and intelligent caching strategies
• By centralizing AI within Aprimo’s cloud-native platform, we reduce the need for redundant AI processing across fragmented martech stacks
• We reduce physical infrastructure and emissions by maintaining a remote-first workforce, operating with limited global office space

We are committed to building AI responsibly – minimizing energy consumption, maximizing ROI for our customers, and ensuring that Aprimo’s AI Agents help teams work smarter, not harder or wastefully. 

We commit to evolving our AI sustainability best practices and actively explore ways to measure and report on the impact of AI-powered content operations in enterprise environments.