Emerging → Developing → Practicing → Optimizing → Leading
You have a baseline repository in place for your creatives, marketing, and digital operations, but they would be more productive and effective with a flexible taxonomy and metadata structure so they could quickly and easily search for, find, use and distribute content for sales and marketing purposes.
Characteristics of this stage:
- Teams spend too much time looking for or recreating content
- Use of inconsistent messaging impacts the quality of the customer experience
- Searching for the right content is cumbersome, slow and confusing – impacting your speed to market
Download Your Full Assessment to See How You Can:
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Improve content findability by organizing content based on your specific business criteria |
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Customize your taxonomy so that you can create and manage categories for all of your assets |
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Easily search, find, and leverage approved content |
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Improve your ability to keep assets up to date, organized, and enriched |
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Become more nimble and agile to accelerate time to market and response to customer needs |
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Deliver consistent, on-brand customer experiences |
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