Your Results

Emerging → Developing → Practicing → Optimizing → Leading

You have a baseline repository in place for your creatives, marketing, and digital operations, but they would be more productive and effective with a flexible taxonomy and metadata structure so they could quickly and easily search for, find, use and distribute content for sales and marketing purposes.

Characteristics of this stage:

  • Teams spend too much time looking for or recreating content
  • Use of inconsistent messaging impacts the quality of the customer experience
  • Searching for the right content is cumbersome, slow and confusing – impacting your speed to market
Download Now

Download Your Full Assessment to See How You Can:

Improve content findability by organizing content based on your specific business criteria

Customize your taxonomy so that you can create and manage categories for all of your assets

Easily search, find, and leverage approved content

Improve your ability to keep assets up to date, organized, and enriched

Become more nimble and agile to accelerate time to market and response to customer needs

Deliver consistent, on-brand customer experiences

Related Content

What is DAM

Blog: What is DAM

What is DAM software and what does it do? Learn more about how DAM works and why your organization may need one.

SOS Children's Villages Success Story

Case Study: SOS Children's Villages

SOS Children’s Villages didn’t have a way to centrally store and manage the marketing assets their various member associations use. So they turned to Aprimo Digital Asset Management and gained control of their marketing assets.

Metadata and Taxonomy Blog

Blog: Metadata & Taxonomy Are the Menus for Your DAM Restaurant

DAM is more than just a parking lot where assets sit. DAM is an interactive solution that enables you to create a true hub for all your customer experience content. Learn more.