“Aprimo offers a well-rounded suite with the most sophisticated DAM in this study. Aprimo has a full, modularized MRM suite...and its strong brand management capabilities lend themselves well to the needs of companies in regulated industries. — The Forrester Wave™: Marketing Resource Management
Connect Marketing Planning and Operations to Campaigns.
Connect marketing investment data with marketing performance data to quickly and accurately calculate marketing return on effort (ROE).
Red Oak Compliance Solutions is the global advertising review software of choice in the financial services industry.
by Red Oak
Get a single, integrated view into all planned, in-flight, and in-market activities, take direct action, track progress and flag risks.
Add ad hoc projects, respond to market changes, and view key project details in a single view.
See your team’s workload in one place, compare results against KPIs, and leverage user-friendly data visualization tools and engagement data to create custom reports.
Use no-code drag-and-drop templates to streamline workflows to follow linear, concurrent, or logic-dependent paths.
Get transparent views into all projects and day-to-day tasks, and get valuable insights into the performance of your teams with interactive dashboards.
Ensure claims made in marketing materials are verified and approved for use. Stay up-to-date on system changes for audit and compliance needs.