Simplify collaboration with intelligent marketing work management

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Marketing Productivity

Aprimo Marketing Productivity helps simplify marketing collaboration and project management. Our intelligent marketing workflows, budgeting, and resource management empowers marketers to focus on what matters: improving customer experience.

Key Benefits

Create, route, and approve strategic customer experience projects with intelligent workflows.

Collaboratively ideate, review, and approve marketing activities to drive quality and consistency.

Increase your speed to market by assigning and managing the right resources to the right project

Store, share, and manage your content and assets in a central library to ensure brand compliance

Monitor key KPIs including work statuses, resources required, spend, and time-to-value.




    Marketing and creative teams too often lose great ideas on sticky notes, whiteboards, and notebooks. Aprimo’s ideation capabilities streamline and digitize the creative ideation process, ensuring that the best ideas can quickly be shared and moved into production.


    Work Request

    Do you struggle knowing what new projects are in the pipeline, and who needs to work on them? Aprimo automates the process of kicking off new projects. Our work request capability automatically notifies, routes, and assigns tasks to team members.



    Marketers want to focus on marketing, not project management. Our intelligent workflow capabilities make it simple by automatically assigning and routing tasks and visually displaying the entire process. We take out all the manual labor.


    Review & Annotations

    Spending too much time on back-and-forth emails? Our review and annotation features allow marketers to collaboratively markup, edit, and discuss content changes in a single place. Capture all annotations in one place for complete auditability.


    Resource Management

    Tired of using spreadsheets, emails, and meetings to gain insight into who is working on what? Resource management provides marketing leaders visibility into team capacity, potential bottlenecks, and the ability to redistribute work.


    Agile Boards

    Move with more agility with Aprimo’s Agile Boards. Easily visualize, manage, and balance all your projects, tasks, and resources in one easy place.


    Task Inbox

    Task Inbox allows you to easily prioritize and manage day-to-day work. It creates a list of all your assigned tasks and allows you to provide updates, attach documents, reprioritize work, and log time.


    Asset Management

    Aprimo’s content library ensures that you are displaying the right content, to the right customer, on the right channel, every single time. Easily search, find, and manage assets with our content library, and grow into our enterprise-class DAM as your needs expand.



    Tired of manually updating calendars? Aprimo’s marketing calendar not only serves as a single place to view any and all marketing activities, it also automatically stays up-to-date based on projects and workflows in the system.


    Executive Dashboard

    CMOs get at-a-glance visibility into marketing’s performance with the Executive Dashboard. Build reports to prove ROI, see performance via analytics, and measure KPIs to see what's working and what's not.



    Reporting gives marketers out-of-the-box reports to understand and securely share the most important insights about your business, such as finances, strategies, and campaign results. Need a unique report? Leverage the Aprimo platform to configure reports to your specific needs for additional reporting power.


    Spend Management

    Forget spreadsheets and complicated formulas. Aprimo’s marketing spend management capabilities allow you to manage, track, and gain insight into budgets at a click of a button.

    Video: Aprimo Marketing Productivity

    Aprimo Marketing Productivity provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration.

    Aprimo Marketing Productivity Brochure

    Aprimo Marketing Productivity provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration.

    “Establishing a consistent process throughout our marketing organization has helped us closely align projects to corporate objectives. We now have visibility across the organization.”

    "[Aprimo] gives us a common solution to serve our clients in a proven way."

    "The modeling capability in the Workflow & Project Management solution has helped us make better decisions."

    Increased marketing output by 25%

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