Aprimo Named a Leader in 2020 Forrester Wave for Marketing Resource Management.
Improve Cross-Channel Marketing – Aprimo Campaign
Optimize the Customer Journey with Powerful Channel Campaign Management
Aprimo Campaign empowers marketers and analysts to generate their own targeted customer lists, assign offers to subsegments, and coordinate delivery to any marketing channel: email, direct mail, call, social, and other digital channels. Get advanced segmentation features that securely query your data, wherever it’s located—on-premises, hosted, or in the cloud—so you can better target prospects and customers with the most relevant campaigns.Take the Marketing Challenge
Manage Marketing Segments
Ensure that each of your customers and prospects are getting the messages and offers that are most relevant to them orchestrated across all of your traditional and digital marketing channels.
Marketing Data and Infrastructure
Connect to one or more data sources that you can uniquely configure for each marketing team or business unit.
The Customer Journey Starts with an Optimized First Engagement
Manage your contact strategy across multiple, concurrent campaigns, selecting only the best communications and offers based on priority or expected return.
Reach your marketing goals by better managing the creation and approval of marketing offers, creative treatments, incentives, and test plans, and assigning the right promotional elements to individual customers or prospects across campaigns.
Get Started with Aprimo Campaign
See how Aprimo Campaign enables your business teams to execute cross-database campaigns to support offline and digital marketing efforts.