Improve Cross-Channel Marketing – Aprimo Campaign
Optimize the Customer Journey with Powerful Channel Campaign Management
Aprimo Campaign empowers marketers and analysts to generate their own targeted customer lists, assign offers to subsegments, and coordinate delivery to any marketing channel: email, direct mail, call, social, and other digital channels. Get advanced segmentation features that securely query your data, wherever it’s located—on-premises, hosted, or in the cloud—so you can better target prospects and customers with the most relevant campaigns.
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Improve Marketing Campaigns Across All Channels
A more powerful way to target, segment, and wow your customers.
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Your Data, Your Way
Securely segment and generate lists from your own marketing data sources wherever they sit without needing to upload data into the cloud.
A Solution That Scales With You
Architected to query large enterprise datasets as well as various marketing data sources, Aprimo Campaign can support multiple teams from a single SaaS instance.
Powerful Channel Integrations
Powered by Aprimo Connect, Aprimo Campaign makes it easy to integrate with support for open integrations to any execution channel or marketing cloud.
Manage Marketing Segments
Ensure that each of your customers and prospects are getting the messages and offers that are most relevant to them orchestrated across all of your traditional and digital marketing channels.
Designer
Allow marketers and analysts to visually define and reuse automated campaigns, apply business rules, segments, and offer assignments to generate marketing lists that can be distributed across channels. No coding required.
Advanced Tools
Use powerful tools specialized for marketing-specific functions including query, exclude, random and sorted cell test splits, deduplication, house-holding, and encrypted list output.
Tracking and Compliance
Stay compliant with contact history tracking to the individual, count history by segment, execution logs with actual SQL, in addition to an audit trail of changes.
Marketing Data and Infrastructure
Connect to one or more data sources that you can uniquely configure for each marketing team or business unit.
Easily Connect to Data
Connect to one or many marketing data sources on SQL Server, Oracle, Teradata, and other platforms located on-premises, hosted, or in the cloud.
Separate Marketing Universes
Create marketer-friendly views with data sources, attributes, and the individual customer or prospects organized for each marketing team or business unit.
Cross-Database Campaigns
Query across one or many data sources within a single campaign without compromising data security or performance.
The Customer Journey Starts with an Optimized First Engagement
Contact Optimizer
Manage your contact strategy across multiple, concurrent campaigns, selecting only the best communications and offers based on priority or expected return.
Your Campaign, Optimized
Choose the best campaign and offers for each of your customers and prospects across multiple campaigns all at the same time.
Fine Tune Your Lists
Easily deploy corporate or departmental suppression rules to your campaigns, so you can remove contacts from campaigns based on bad credit, blacklists, or general marketing opt-outs.
Automated Optimization
Choose from a pre-defined library of optimization rules to help select the best campaign and offer for customers based on factors like priority score, expected ROI, budgets, contact management constraints, and analytic scores.
Offer Management
Reach your marketing goals by better managing the creation and approval of marketing offers, creative treatments, incentives, and test plans, and assigning the right promotional elements to individual customers or prospects across campaigns.
Campaign Cell Control
Apply offers and treatments to a campaign in addition to planning the test and control cell assignments in an always up-to-date cell matrix.
Offer Library
Manage approved offers and creative treatments in a standard library available across channels and campaigns to reduce errors and ensuring compliance.
Assign to Segment
Apply preplanned and assigned cells, treatments, and offers in segments to individual customer and prospect cells for final list output and contact history tracking.
Learn How Aprimo Campaign Can Transform Your Enterprise
Get Started with Aprimo Campaign
See how Aprimo Campaign enables your business teams to execute cross-database campaigns to support offline and digital marketing efforts.