Optimize The Customer Journey With Better Targeting
Aprimo Campaign allows marketers and analysts to generate their own targeted customer lists, assign offers to subsegments, and orchestrate delivery to any marketing channel: email, direct mail, call, social, and other digital channels. It offers advanced segmentation features that securely query your data in place wherever it rests—on-premise, hosted, or in the cloud. This allows your organization to better target prospects and customers with the best campaigns and offers throughout their customer journey.
Campaign
Optimize The Customer Journey With Better Targeting
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Aprimo Campaign allows marketers and analysts to generate their own targeted customer lists, assign offers to subsegments, and orchestrate delivery to any marketing channel: email, direct mail, call, social, and other digital channels. It offers advanced segmentation features that securely query your data in place wherever it rests—on-premise, hosted, or in the cloud. This allows your organization to better target prospects and customers with the best campaigns and offers throughout their customer journey.
Key Benefits
Keep Your Data
Securely segment and generate lists from your own marketing data sources wherever they sit (on premise, cloud, hosted) with Aprimo Campaign without having to load data into the cloud.
Scalable Solution
Aprimo Campaign is architected to query big enterprise data as well as various marketing data sources to support multiple teams from a single SaaS instance.
Powerful Integrations
Powered by Aprimo Connect, Aprimo Campaign supports open integrations to any execution channel or marketing cloud.
Segmentation Management
Improve the performance of your marketing efforts by making sure an individual customer or prospect in your database receives the most relevant message and profitable offers orchestrated across multiple marketing channels.
Allow marketers and analysts, with no coding required, to visually define and reuse automated campaigns applying business rules, segments, and offer assignments to generate marketing lists to distribute across channels (e.g. email, direct mail, call, web, digital).
Specialized tools for marketing-specific functionality including: query, exclude, random and sorted cell test splits, deduplication, house-holding, and encrypted list output.
Stay in compliance with contact history tracking to the individual, count history by segment, execution logs with actual SQL, as well as an audit trail of changes.
Allow marketers and analysts, with no coding required, to visually define and reuse automated campaigns applying business rules, segments, and offer assignments to generate marketing lists to distribute across channels (e.g. email, direct mail, call, web, digital).
Specialized tools for marketing-specific functionality including: query, exclude, random and sorted cell test splits, deduplication, house-holding, and encrypted list output.
Stay in compliance with contact history tracking to the individual, count history by segment, execution logs with actual SQL, as well as an audit trail of changes.
Marketing Data and Infrastructure
Connect to one or many data sources that can be uniquely configured for each marketing team or business unit.
Connect to one or many marketing data sources on SQL Server, Oracle, Teradata, and other platforms located on-premise, hosted, or in the cloud.
Create marketer friendly views that organize the data sources, attributes, and the individual customer or prospects needed for list generation for each marketing team or business unit.
Query across one or many data sources within a single campaign while maintaining both data security and performance.
Connect to one or many marketing data sources on SQL Server, Oracle, Teradata, and other platforms located on-premise, hosted, or in the cloud.
Create marketer friendly views that organize the data sources, attributes, and the individual customer or prospects needed for list generation for each marketing team or business unit.
Query across one or many data sources within a single campaign while maintaining both data security and performance.
Contact Optimizer
Manage your contact strategy across multiple, concurrent campaigns and select the best communications and offers based on the highest priority or expected return.
Select the best campaign and offer assignment for an individual when targeted for multiple campaigns concurrently.
Enforce corporate or departmental suppression rules such as bad credit, blacklists, or general marketing opt-outs.
Select from a pre-defined library of optimization rules to pick the best campaign and/or offer based on factors such as priority score, expected ROI, budgets, contact management constraints, and analytic scores.
Select the best campaign and offer assignment for an individual when targeted for multiple campaigns concurrently.
Enforce corporate or departmental suppression rules such as bad credit, blacklists, or general marketing opt-outs.
Select from a pre-defined library of optimization rules to pick the best campaign and/or offer based on factors such as priority score, expected ROI, budgets, contact management constraints, and analytic scores.
Offer Management
Manage the creation and approval of marketing offers, creative treatments, incentives, and test plans, as well as the targeted assignment of these promotional elements to campaigns and individuals to reach marketing objectives.
Apply offers and treatments to a campaign as well as plan the test and control cell assignments in an always up-to-date cell matrix.
Manage approved offers and creative treatments in a standard library available across channels and campaigns to reduce errors and rework costs while improving compliance.
Apply preplanned and assigned cells, treatments, and offers in segmentation to individual customer and prospect cells for final list output and contact history tracking.
Apply offers and treatments to a campaign as well as plan the test and control cell assignments in an always up-to-date cell matrix.
Manage approved offers and creative treatments in a standard library available across channels and campaigns to reduce errors and rework costs while improving compliance.
Apply preplanned and assigned cells, treatments, and offers in segmentation to individual customer and prospect cells for final list output and contact history tracking.
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