Aprimo Named a Leader in 2020 Forrester Wave for Marketing Resource Management.

Cross-Channel Marketing Lets You Target Prospects & Customers Better

Optimize the Customer Journey with Powerful Channel Campaign Management

Aprimo Campaign empowers marketers and analysts to generate their own targeted customer lists, assign offers to subsegments, and coordinate delivery to any marketing channel: email, direct mail, call, social, and other digital channels. Get advanced segmentation features that securely query your data, wherever it’s located—on-premises, hosted, or in the cloud—so you can better target prospects and customers with the most relevant campaigns.

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Improve Marketing Campaigns Across All Channels

A more powerful way to target, segment, and wow your customers.
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Your Data, Your Way

Your Data, Your Way

Securely segment and generate lists from your own marketing data sources wherever they sit without needing to upload data into the cloud.


A Solution That Scales With You

Architected to query large enterprise datasets as well as various marketing data sources, Aprimo Campaign can support multiple teams from a single SaaS instance.


Powerful Channel Integrations

Powered by Aprimo Connect, Aprimo Campaign makes it easy to integrate with support for open integrations to any execution channel or marketing cloud.

Aprimo Campaign empowered TTEC

Aprimo Campaign enabled TTEC’s business analysts to provide faster, more satisfying results for their clients and cut marketing automation operation and administration costs by 75%.

Data storage complexities mean you must supplement your marketing cloud

The Customer Journey Starts with an Optimized First Engagement

Get Started with Aprimo Campaign

See how Aprimo Campaign enables your business teams to execute cross-database campaigns to support offline and digital marketing efforts.