Aprimo Artificial Intelligence

Aprimo is pioneering the use of artificial intelligence in Content Lifecycle Management to help marketers perform daily tasks faster, easier and more accurately, every single time.

Aprimo Artificial Intelligence

Aprimo is pioneering the use of artificial intelligence in Content Lifecycle Management to help marketers perform daily tasks faster, easier and more accurately, every single time.

What Makes Aprimo AI Different?

Focused on Content

Capabilities are 100% focused on serving the needs of those involved in the content lifecycle

Platform-wide

Aprimo AI is present throughout the Aprimo platform: from the assignment of work through enrichment, use, and reuse of content

No Training Needed

Aprimo AI capabilities are available out of the box and seamlessly fit into the background of the user experience

Aprimo AI Automates Project Management

Become an AI-driven organization that automatically optimizes resources to maximize output and minimize churn.

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  • Aprimo AI will correctly assign work depending on the creative brief and automatically expand or contract project timelines as scope changes during the creation and delivery process.

  • View summaries of work by individual, teams, departments, or an entire organization’s global capacity. For overtasked resources, receive Aprimo AI-driven reassignment suggestions with one-click confirmation.

Aprimo AI will correctly assign work depending on the creative brief and automatically expand or contract project timelines as scope changes during the creation and delivery process.

View summaries of work by individual, teams, departments, or an entire organization’s global capacity. For overtasked resources, receive Aprimo AI-driven reassignment suggestions with one-click confirmation.

Aprimo AI Improves Findability of Assets

Reduce new work requests and get to market faster when Aprimo AI enriches content that lets users find exactly what they’re looking for with minimal effort

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  • Automatically identifies visual characteristics and creates multiple “tags” and an asset description on upload to improve findability within a partial search query and therefore increase usage of the asset.

  • For companies with unique products or brand-specific terminology, Aprimo AI can be trained to recognize unique visual characteristics and add a customized tag on the image.

  • Search for fragments of speech to find video (e.g., ‘I remember a speaker saying this in the video’). Speech-to-text transcriptions can also be shown as subtitles on a video preview for visual searching.

  • Use Aprimo AI to search for visual text shown in your video. Credits and written text in video are stored as additional meta-data to improve findability.

Automatically identifies visual characteristics and creates multiple “tags” and an asset description on upload to improve findability within a partial search query and therefore increase usage of the asset.

For companies with unique products or brand-specific terminology, Aprimo AI can be trained to recognize unique visual characteristics and add a customized tag on the image.

Search for fragments of speech to find video (e.g., ‘I remember a speaker saying this in the video’). Speech-to-text transcriptions can also be shown as subtitles on a video preview for visual searching.

Use Aprimo AI to search for visual text shown in your video. Credits and written text in video are stored as additional meta-data to improve findability.

Aprimo AI Automates Repurposing of Images

Maximize the usage of original content by letting Aprimo AI suggest different ways to repurpose images

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  • Receive image cropping options tailored for a specific channel from a large, original image based on key visual characteristics. Aprimo AI can be trained to recognize brand or product-specific characteristics so that suggestions do not accidently cut out critical components.

Receive image cropping options tailored for a specific channel from a large, original image based on key visual characteristics. Aprimo AI can be trained to recognize brand or product-specific characteristics so that suggestions do not accidently cut out critical components.

Aprimo Artificial Intelligence Data Sheet

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Want to learn more about Artificial Intelligence?

On-Demand Webinar: Optimizing AI for Marketing: What’s the Future and What’s Just Hype?
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Navigating Intelligence, AI, and Machine Learning Technologies for Marketing
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Determining a Business Value for Utilizing AI in Your Marketing
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