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PathFactory is a leading B2B Content Intelligence expert. Leading enterprise and mid-market B2B companies use PathFactory’s Content Intelligence Platform to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey.
Content Intelligence Platform
PathFactory’s AI-powered content intelligence allows you to generate personalized content experiences for your individual buyers and target accounts. Accelerate deal velocity and grow your pipeline by recommending next-best assets to consume based on recent visitor history, industry, and trending topics.
PathFactory + Aprimo
Together, these two platforms provide a comprehensive solution for managing and optimizing the entire marketing process. With an integrated approach to content creation and management, insights, and activation, this partnership enables organizations to deliver the hyper-personalized experiences that buyers demand, at the speed they expect.
Intuitive customer journeys
Optimized content strategy
Use Aprimo content in your PathFactory tracks to ensure customers see the most relevant content.