The Commercetools (QuickConnect) extension connects brand-approved rich media from Aprimo DAM to e-commerce product catalogs and variants. It automates media delivery through Aprimo public links and global delivery infrastructure. By centralizing asset management, organizations can support the use of compliant, up-to-date content across Commercetools storefronts.
What it Does
The Commercetools (QuickConnect) extension links Aprimo Digital Asset Management (DAM) with the Commercetools product catalog. Product managers and merchandisers can connect approved media with products and variants while ensuring that high-quality, approved assets are used across storefronts. The extension uses Aprimo public links and CDN delivery to support global performance.
How It Works
The extension uses QuickConnect to map approved Aprimo assets to Commercetools product or variant IDs. Once assets are selected, Aprimo generates public links that can be placed into the product catalog as references. When a shopper visits the storefront, the content is delivered from Aprimo’s global delivery network using the appropriate optimized route.
Key Capabilities
- Product-to-Asset Mapping: Link approved rich media from Aprimo DAM to specific product IDs and SKU variants.
- Dynamic Public Link Delivery: Use Aprimo public links so storefront images and videos reflect the latest DAM versions without manual file transfers.
- Geographic Performance Optimization: Improve user experience by serving media through Aprimo’s global delivery network.
- Governance Synchronization: Restrict storefront content to assets that have completed approval workflows in the DAM.
Common Use Cases
- Enriching storefront pages with high-resolution imagery and video from a single source of truth.
- Managing media for product variations such as colors, sizes, or seasonal packaging.
- Supporting global site performance with geographically optimized media delivery.
- Streamlining the handoff between creative teams in Aprimo and merchandising teams in Commercetools.
Requirements
- Active Aprimo Digital Asset Management (DAM) subscription.
- Active Commercetools environment.
- Aprimo QuickConnect configuration enabled.
