The Adobe Marketo Extension (QuickConnect) connects Aprimo Digital Asset Management (DAM) with Adobe Marketo Engage. It enables marketing teams to search, filter, and insert approved brand assets into emails and landing pages within the Marketo workspace. This extension helps improve time-to-market while supporting the use of rights-managed, brand-compliant content.
What it Does
The Adobe Marketo Extension (QuickConnect) connects your brand content library to marketing automation workflows. By linking Aprimo DAM with the Marketo environment, it reduces the need for manual asset downloads and uploads. Marketers can work with approved, high-performing assets from a central repository while supporting brand consistency and faster campaign execution.
How It Works
The extension functions through a QuickConnect window that acts as a portal to Aprimo DAM. When a marketer is editing an email or landing page, they launch the extension, authenticate with Aprimo, and browse or search for approved assets. Once an asset is selected, options for copying the public CDN URL or HTML code are available, along with options for modifying the format and adding campaign parameters. The selected link can then be pasted into the Marketo content block, creating a direct connection between the Marketo content and the DAM-managed content.
Key Capabilities
- Approved Asset Library: Search and navigate the Aprimo DAM repository for approved assets.
- Direct Content Activation: Insert images and digital files into email templates and landing page blocks through a streamlined selection process.
- Version Integrity: Reduce compliance risks by pulling the most recent approved versions of assets from the source of truth.
- Unified Search Interface: Use Aprimo metadata, categories, and filters to locate campaign-ready assets quickly.
Common Use Cases
- Developing personalized email tracks with approved localized imagery from the DAM.
- Building landing pages with creative assets pulled directly into the Marketo designer.
- Updating global marketing templates with new seasonal brand assets across regions.
- Simplifying the handoff from creative teams to demand generation teams.
Requirements
- Active Aprimo Digital Asset Management (DAM) subscription.
- Adobe Marketo Engage instance with access to email and landing page editors.
- Aprimo QuickConnect configuration.
