Built entirely upon the MACH Alliance’s foundational principles, Aprimo is honored to help this global collective lead the charge toward an agile, robust, and composable future for our industry.
MACH is a global community dedicated to shaping the future of enterprise technology. The MACH Alliance is a worldwide non-profit organization which aims to provide guidance and demonstrate the business advantages of open technology ecosystems marked by specific qualifications under the MACH designation. MACH (Microservices, API-first, Cloud-native SaaS, and Headless) is a set of principles behind future-proof best-of-breed software. Agile, nimble, always up-to-date technology that you can add, replace, and stack together for your evolving business and customer experience.
Microservices - Individual functionalities that are independently developed and managed to create solutions that are lightweight and always evolving
API-first - All functionality is exposed via API, from the ground up, for efficient integration with your tools and technologies
Cloud-native SaaS - Software that’s always up-to-date and scales to fit your business needs. No more upgrades!
Headless - Front-end presentation is decoupled from back-end logic, which means nothing stands between your software and any channel that you want to use it in
Aprimo is cloud-native, API-first, architected with microservices, and can operate headlessly. Our approach combines the best of enterprise grade SaaS: ease of deployment and activation to decrease risk, with composable architecture for ease of ecosystem connectivity. With our superior technology, support and partner network you have an ideal foundation for a best-of-breed content operations stack.