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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Plan & Spend

Measure and optimize marketing spend and performance


By Industry

Financial Services

By team

By Company Size



The Forrester Wave™: Digital Asset Management Systems, Q1 2024

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Everything you need to know about content ops and how it helps drive personalized CX at scale.

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About Us
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Future Proof Enterprise Technology and Drive New Digital Experiences

“Aprimo becoming part of the MACH Alliance is very welcome news. Aprimo’s approach to customers, culture and MACH advocacy means that they will add greatly to the positive energy within the Alliance.”

Matt Bradbeer, MACH Alliance co-founder and UK Commerce Lead at CapGemini

What is the charter of the MACH Alliance?

The MACH Alliance presents and advocates for future-proof enterprise technology that is composable, open and best-of-breed - microservices-based, API-first, cloud-native SaaS, and headless. It exists to protect those four core principles, as the gatekeeper to ensuring MACH as a category is understood, and that companies selling MACH solutions and services adhere to those principles. 


The MACH Alliance ensures the best-of-breed
alternative is clear, visible and omni-present, by:


  • Sharing technical knowledge about the benefits of a MACH approach.
  • Creating and sharing best practices transitioning to a MACH architecture.
  • Advising enterprises on selection criteria.
  • Publishing technical documentation demonstrating how to integrate MACH technologies.
  • Hosting events to facilitate peer-to-peer networking.


The MACH Maturity Assessment is designed to help you assess your company's current ability to execute and leverage the benefits of MACH technology


Learn More About Aprimo's Key MACH Partners

Learn more about how Aprimo uses the MACH framework to revolutionize DAM.


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