Some may say the manufacturing industry has been slower to adopt new marketing technologies and strategies, but the tides are shifting. More and more marketers in manufacturing are seeing the benefits of putting the right people, processes, and technology in place. Content marketing is becoming a higher priority, if not the highest. So implementing a streamlined process, gaining control and visibility into your budget, having asset management in place, and distributing assets and content to your resellers and distributors is crucial.
Speed to Market
Aprimo helps streamline and make production more efficient, helping you to do more with less.
Engaging Your Direct & Indirect Sales & Marketing Channels
Leverage your direct and indirect sales and marketing channels to help you better reach your end customers.
Aprimo provides the flexibility to support the different channels used for execution while remaining consistent with offers and brand messaging.
Central Point of Marketing Truth
Aprimo provides one system to centralize and manage all marketing data for efficient delivery, communication, collaboration, and reporting across brands and products.
Aprimo helps marketers get their approved, compliant, on-brand content into channels at the speed of digital… with the peace of mind of compliance.