Content, Operations, and Planning for Manufacturing

Improve the Customer Experience with Aprimo

Manufacturers are undergoing massive digital transformation both in selling direct-to-consumers and in digitally selling B2B.

Aprimo accelerates digital transformation by providing manufacturing organizations with a single location to manage content operations—from planning and creation to alignment of content to product data. With Aprimo, manufacturers can more efficiently market directly to distributors, partners, and end-customers.

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Content, Operations, and Planning for Manufacturing

The Manufacturing Industry Leans on Aprimo

Manufacturing Marketing

Marketing

Empower global and local marketers to localize and reuse content of all types in marketing campaigns and product launches.

Manufacturing Digital and eCommerce

Digital and eCommerce

Design, enrich, and deliver consistent digital product experiences in your B2B and direct-to-consumer (DTC) commerce channels.

Manufacturing Agencies and Partners

Agencies and Partners

Ensure global brand consistency with a single source of truth—rest easy knowing your agencies and partners are all using on-brand content.

Aprimo’s Solutions for Manufacturing

Aprimo DAM for Manufacturing

Digital Asset Management

Gain a global, single source of truth for all your marketing, product, and sales content and easily localize, lower costs, and improve brand experiences.

Aprimo Work Management for Manufacturing

Work Management

Empower teams to streamline and automate all the work and project management required to deliver consistent experiences for your end-customers — whether they are consumers, distributors, resellers, partners, or more.

Marketing Planning for Life Sciences and Manufacturing

Marketing Planning

In an industry going through massive digital disruption, ensure your marketing investments are optimized for the future.

Meyer Cooks Up Success with Aprimo

Meyer ensured teams across 10 countries were only using on-brand assets with Aprimo DAM.

Proven Benefits of Aprimo for Manufacturing

Accelerate digital transformation and product innovation with Aprimo.

Get to Market Faster

Get to Market Faster

Streamline workflows to get content and products to market faster.

KEEP CONTENT ON BRAND

Higher Quality Content

Ensure global and local content is always on brand.

Global Management Local Flexibility

Global Management, Local Flexibility

Centrally manage global content and processes, while maintaining flexibility to meet local needs.

INTEGRATE WITH THE ENTIRE DIGITAL ECOSYSTEM

Digital Transformation

Digitally transform B2B and DTC selling tactics with higher quality content and streamlined planning processes.

Collaborate Smartly

Collaborate Smartly

Support cross-team collaboration across marketing, agencies, digital, and commerce teams with intelligent workflows.

Evolve Your Teamwork

Improve Distributor Relationships

Strengthen relationships with your distributors and resellers to provide end customers with exceptional customer experiences.

State of Agile Marketing in 2020

A comprehensive survey and analysis of where Agile is now and where it’s headed in the future.

Recommended Resources

The Aprimo Blog: Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another

Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another

Digital asset management and product information management work together to help you meet all of your data and content needs.

Thumbnail: Webcast

Content Ops: The Next Generation of Experience Marketing

The Content Advisory's Robert Rose discusses why content operations is a key part of delivering awesome customer experiences.

Demystifying Agile Marketing

Demystifying Agile Marketing

Agile marketing may sound buzzword-y but it's here to stay. Read what Agile's all about.

Your Manufacturing Content Can Do More For You

Aprimo for manufacturing helps your team work better together to get the most from your content. Better ROI, less email, more streamlined collaboration—Aprimo does that and much more for your team.