Aprimo Digital Asset Management with Wipro Technology Drives Results

Create personalized customer experiences at scale

Aprimo and Wipro Digital provide the technology and services businesses need to thrive in a market where content is personalized for every customer and channel. With Aprimo and Wipro Digital, organizations can more efficiently collaborate across teams and platforms, delivering more engaging, targeted content that drives results.

Aprimo + Wipro

IDC positions Wipro as Leader in CX Improvement Services

Wipro, named a Leader in CX Improvement Services by IDC Research, helps enterprises rethink their current CX while ensuring a memorable CX for future products and services.

IDC Research Director Douglas Hayward, the report’s lead author, said, “Customer experience is set to be a top strategic business objective for organizations worldwide in 2021, as enterprises and public bodies race to rebuild both economy and society in the era of the post-pandemic ‘new normal.’”

Aprimo Streamlines Content, Operations, and Planning

Digital Asset Management

Digital Asset Management

A single source of truth for all of your content that will streamline the entire content lifecycle, improve productivity, lower content costs, and create better, on-brand content.

Productivity Management

Productivity Management

A work management and collaboration solution that helps simplify and automate all the work and project management required to deliver rich, personalized customer experiences.

Plan and Spend

Plan and Spend

A planning and budgeting solution that allows you to optimize your marketing and customer experience investments, more effectively plan, and gain visibility into performance insights.

Scale personalized marketing efforts with complete content, operations, and planning

Aprimo and Wipro Digital combine industry-leading technology with experienced consulting, design thinking, and change-management services to help companies across the globe to

Realize more value from content they already have
Quickly create personalized campaigns
Cut costs by fine-tuning repeatable, measurable processes
Demonstrate ROI with transparent insights into marketing plans and content consumption

Aprimo and Wipro’s joint solution empowers CMOs to meet the mandate to evolve and transform their content, operations, and planning capabilities to scale truly impactful customer experiences.

- Chandra Surbhat, Vice President and Global Head, Digital Experience, Wipro Limited

Key Benefits of
Aprimo Logo

Digitally transform content operations by streamlining and orchestrating everything you need to deliver meaningful customer experiences.

create personalized campaigns faster

Create Personalized Campaigns Faster

Reduce the time it takes to create engaging campaigns and get more value from the assets you already have, while breaking down organizational barriers.

get more value from your content

Get More Value from Your Content

Bring efficient, repeatable processes into content creation to reduce the time and money it takes to make great content and to deliver project in budget and on time.

eliminate siloed work

Eliminate Siloed Work

Ramp up productivity and creativity by connecting your marketing strategy, content, creative, and leadership teams on a single platform.

The Power of Aprimo + Wipro Digital

Improve the tools available to the marketing organization and enable teams to focus on what they do best: transforming how customers experience the brand.

Stakeholder Focused

Customer and Stakeholder Focused

Support collaboration and design thinking to ensure user adoption while getting comprehensive support for ongoing change management and optimization.

Faster to Market

Get to Market Faster

Use agile methods for rapid prototyping and activation, with virtual labs enabling on- and offshore teams to accelerate iterative cycle times and time to launch.

Global Ready

Enterprise and Global Ready

Partner with an enterprise with a proven track record in digital transformation, and leverage talent from 18 studios capable of delivery to more than 180 countries.

More Resources

The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019

The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019

Aprimo Digital Asset Management (DAM) was named a "leader" by Forrester, a third-party research firm. Aprimo received the highest possible scores in Workflow & Approvals, Scalability, and much more.

Wipro is a Leader

Independent Research Firm Identifies Wipro as A Significant Provider of Digital Product Development Services

In The Forrester Wave™: Digital Product Development Services, Q2 2020, Wipro is cited as a "good choice for firms needing solid product design coupled with complex product engineering services at scale.” Read the report to learn more.

Take a 10 minute product tour of Aprimo's Work Managemnt solution.

Aprimo Work Management 10-Minute Product Tour

See the power of Aprimo Work Management in action in this quick tour. Watch the AMP marketing team use Work Management to launch their newest product.

Aprimo + Wipro

Wipro enables next-level customer journeys with extensive marketing services. Aprimo ensures your teams deliver the best-possible content on budget. With Aprimo and Wipro, your teams can market with confidence, knowing they’re deploying personalized, engaging customer experiences in every channel.