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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.

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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

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‹ Resource Library

The Ultimate Guide to Scaling Your Content Operations

Whitepaper

Struggling to scale personalized experiences? A customer-centric content model will keep your team aligned, so you can reach the finish line before your competitors.

Since 2000, 52% of Fortune 500 companies have either gone bankrupt, been acquired or ceased to exist as a result of digital disruption.* To avoid becoming another casualty, we recommend you create a customer-centric marketing model.

 

In this approach, you perfect the content experience by reverse engineering it, resulting in new agile methods that save you both time and resources. If you’re wondering where to start, dive into our whitepaper, where we give you the magic formula for scaling content like a pro.

The whitepaper will teach you how to nail every customer interaction. Top highlights include:

  • How digital has changed customer expectations
  • The scoop on your invisible competitors
  • Six steps to scaling content like a pro
  • Key questions to ask yourself along the way

Ready to get a leg up on the customer experience — and your competitors? Download our free whitepaper. 

 

*Harvard Business Review, July 2017.

 

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