UNICEF Australia Scales Content Operations with Aprimo DAM
UNICEF Australia, part of the world’s leading humanitarian organization for children, needed a faster, more scalable way to manage content.
By implementing Aprimo DAM (internally branded as “DASH”), the team centralized digital assets, improved access to mission-critical content, and reduced administrative overhead, freeing teams to focus on delivering greater impact.
Challenge
UNICEF Australia’s legacy SharePoint-based system could no longer keep up with growing content demands.
Content was fragmented across systems, making it difficult to find, verify, and reuse assets. A lack of standardized metadata, version control, and governance slowed teams down and increased compliance risk.
These limits kept the company from scaling global content work with speed and consistency.
- Content scattered across unstructured, inconsistent locations
- Difficulty locating, verifying, and reusing multimedia assets
- No standardized version control, metadata, or governance
- Limited, secure access for external contributors
- Manual processes increasing compliance risk and inefficiency
- Microsoft and Druva storage thresholds exceeded
- No integration with essential creative or marketing platforms
UNICEF Australia needed a centralized, scalable DAM to support its growing digital needs.
UNICEF Australia aimed to centralize content, improve asset reuse, streamline workflows, enable secure collaboration, and scale operations to meet growing content demands.
Centralize and scale content operations with Aprimo DAM—creating a single source of truth for all digital assets while seamlessly integrating with creative tools to streamline workflows and collaboration.
Solution
Aprimo partnered with UNICEF Australia to deliver a centralized, scalable DAM platform, creating a single source of truth for all digital assets.
With Aprimo, teams can quickly find, reuse, and distribute content across campaigns and channels. Seamless integrations with tools like Adobe Creative Cloud, CI Hub, Microsoft 365, and Canva ensure content flows efficiently from creation to activation.
Built-in governance, including metadata, version control, and usage rights, ensures compliance and consistency at scale. Role-based permissions enable secure collaboration across internal teams and external partners.
Delivered through a highly collaborative approach, Aprimo and UNICEF Australia worked as one integrated team to implement a solution designed for long-term growth.
Results & Impact
With Aprimo DAM in place, UNICEF Australia is operating faster, more efficiently, and at greater scale.
160+ users enabled across brand and content marketing
Accelerates work with agencies and partners through smoother collaboration
Faster asset discovery through improved metadata and navigation
Increased asset reuse across campaigns and channels
Reduced administrative workload through AI-powered tagging and search
Stronger compliance with usage rights and governance controls
Optimized storage, reducing pressure on legacy systems
Tailored permissions to govern internal and external access
Right assets. Right time. Every time.