Sanitarium Centralizes Digital Asset Management with Aprimo
One content hub for every pack, flavor, and campaign
Sanitarium needed a better way to manage and share digital assets across teams and partners. With Aprimo, they created a centralized content hub that improves access to approved assets, strengthens governance, and increases efficiency.
Challenge
Sanitarium’s digital assets were distributed across multiple systems, including SharePoint, Google Drive, local servers, and hard drives. This fragmented approach made it difficult for teams to locate the right assets quickly and confidently.
There was no single source of truth for key brand materials like logos and packaging, leading to duplicated content, inconsistent naming conventions, and frequent rework. Managing rights and expiration information was also challenging, increasing the risk of using outdated or unapproved assets.
External sharing processes were manual and inefficient, with partners often relying on email and zipped files. In addition, brand guidelines were not consistently accessible, and limited self-service capabilities created a high volume of ad hoc requests.
- Digital assets spread across multiple systems
- Difficulty finding the right, up-to-date assets quickly
- Manual management of rights and expiry information
- Risk of using outdated or unapproved content
- Inefficient external sharing via email and zipped files
- Limited self-service access for internal teams and partners
- High volume of ad hoc requests slowing down workflows
Multiple storage locations led to inconsistent versions, expired assets, and inefficiencies.
A centralized content hub makes it easy to find, filter, and access approved assets
Solution
Sanitarium adopted Aprimo DAM to create a centralized, governed content hub that aligns with how teams already work.
With Aprimo, all assets, brand guidelines, and approved materials are now housed in a single platform, making it easier for users to find, access, and reuse content. Improved organization and metadata enhance searchability, reducing time spent looking for files.
Aprimo also introduced stronger governance through structured permissions, automated rights management, and expiry controls. This ensures that only current, approved assets are available for use, helping protect brand integrity across all channels.
The platform enables secure, self-service access for internal teams as well as external partners, including agencies and retail partners. In addition, Aprimo provides a scalable foundation that can integrate with other systems and support future growth, including AI-driven capabilities to reduce manual effort.
Results & Impact
Aprimo gave Sanitarium a single source of truth for digital assets, reducing search time and improving team efficiency.
Stronger governance ensures only approved, up-to-date content is used, while self-service access streamlines collaboration with internal teams and external partners.
Sanitarium now has a scalable foundation for more efficient content operations.
40 Hours Saved per Month
Reduced Effort From 10 Steps to 3
Reduced Time From 90 Minutes to 8 Minutes