WEBINAR: GenAI Powered Content Ops: a 2024 Executive Outlook

logo
Platform
Digital Asset Management thumbnail

Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

Productivity Management thumbnail

Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

Plan & Spend thumbnail

Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

Marketplace thumbnail

Marketplace

Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.

Solutions

By Industry

Financial Services

By team

By Company Size

Pricing
Resources

Featured

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

Partners
About Us
logo

Resource Library

Modular Content for Life Sciences

Solution Brief

Optimize Content Reuse, Maximize Content Budgets

Modular content helps you create personalized experiences by breaking high-value content into separate reusable components called blocks. Use blocks to create new content faster, get it into more channels, and localize it to more regions.

  • Great Content at Scale - Modular content blocks can be repurposed to help content that’s already been approved scale up across channels and across geographies. 
  • Compliant Content - Ensure content blocks are always compliant by putting the medical, legal, and regulatory review (MLR) processes in place that your content requires.
  • Multi-use Content - Speed up time to market by repurposing approved content and putting new content pieces together with blocks.

 

With Aprimo Modular Content, you can quickly create channel-specific content by reusing approved assets.

 

Here’s How It Works

Develop Powerful Content Blocks

Create and approve high-value content blocks that will drive providers to act on your brand.

 

Ensure Content Blocks are Findable

Tag and link content blocks to related assets for easy findability for reuse in localized marketing material.

 

Create New Content Sets from Modular Blocks

Modular content blokcs are placed in new combinations, or sets, to quickly create new content — for personalized, channel, or regional experiences — without sacrificing compliance or time to market.

 

Get access to approved content blocks from the Adobe Creative tools.

 

Efficient Content Creation

Get brand marketing materials in front of providers and patients

 

Make Data-driven Content Decisions

Gain inspiration for new content blocks by using AI to surface related assets, and by gaining access to content performance data that shows which assets have (and have not)  performed well in the past.

 

Make Any Content Type Modular

Create blocks from 3D, text, InDesign files, images, ad videos–all types of content, all at your fingertips. Even manage claims and references.

 

Accelerate Creative File Creation

When creating assets in Adobe Creative Cloud, easily swap content blocks in and out with Aprimo’s Creative  Cloud connector.

Faster Time To Market

Effectively manage and easily find all content blocks for reuse

 

Explore Related Content Blocks

Easily view all related content components and brand guidelines in one place. Even create automated, hierarchical links so users can understand the relationships between different content blocks.

 

Find Creative Packages

Upload creative packages and automatically manage each element as separate content blocks that can be reused and repurposed.

 

Content Analysis

Quickly view an asset’s status— whether it’s approved, approved with restrictions, or must be pulled from market. For assets that must  be pulled, easily view where the content block has been used and quickly find alternative content  blocks to replace it with.

Robust Content Management

Securely share, review, and distribute all content blocks

 

Branded Templates

Create reusable templates for marketers–even those with no design skills–with defined rules on what they can or cannot change so they can easily swap approved content blocks in and out.

 

Automatically Package Content for Review

Package newly created content pieces for MLR review and regulatory submission. Even include attestations and checklists to help make MLR a snap.

 

Serve Content to Other Platforms

Content blocks, and their associated metadata and usage rights, can be exposed to execution platforms with Aprimo’s 70+ connectors. Execution platforms can then choose the best content for the customer.

background

See how Aprimo can help you unleash the power of content.

Company

About UsCareersPress and MediaContactTrustGlossary
Privacy PolicyTerms of Service

© 2023, Aprimo All Rights Reserved.