Modular content helps you create personalized experiences by breaking high-value content into separate reusable components called blocks. Use blocks to create new content faster, get it into more channels, and localize it to more regions.
Develop Powerful Content Blocks
Create and approve high-value content blocks that will drive providers to act on your brand.
Ensure Content Blocks are Findable
Tag and link content blocks to related assets for easy findability for reuse in localized marketing material.
Create New Content Sets from Modular Blocks
Modular content blokcs are placed in new combinations, or sets, to quickly create new content — for personalized, channel, or regional experiences — without sacrificing compliance or time to market.
Get brand marketing materials in front of providers and patients
Make Data-driven Content Decisions
Gain inspiration for new content blocks by using AI to surface related assets, and by gaining access to content performance data that shows which assets have (and have not) performed well in the past.
Make Any Content Type Modular
Create blocks from 3D, text, InDesign files, images, ad videos–all types of content, all at your fingertips. Even manage claims and references.
Accelerate Creative File Creation
When creating assets in Adobe Creative Cloud, easily swap content blocks in and out with Aprimo’s Creative Cloud connector.
Effectively manage and easily find all content blocks for reuse
Explore Related Content Blocks
Easily view all related content components and brand guidelines in one place. Even create automated, hierarchical links so users can understand the relationships between different content blocks.
Find Creative Packages
Upload creative packages and automatically manage each element as separate content blocks that can be reused and repurposed.
Quickly view an asset’s status— whether it’s approved, approved with restrictions, or must be pulled from market. For assets that must be pulled, easily view where the content block has been used and quickly find alternative content blocks to replace it with.
Securely share, review, and distribute all content blocks
Create reusable templates for marketers–even those with no design skills–with defined rules on what they can or cannot change so they can easily swap approved content blocks in and out.
Automatically Package Content for Review
Package newly created content pieces for MLR review and regulatory submission. Even include attestations and checklists to help make MLR a snap.
Serve Content to Other Platforms
Content blocks, and their associated metadata and usage rights, can be exposed to execution platforms with Aprimo’s 70+ connectors. Execution platforms can then choose the best content for the customer.